艾媒咨询｜2023年全球中式糕点行业消费洞察研究报告

随着直播电商、跨境电商的迅速发展，中式糕点产品创新加速，酥饼产品、馅饼产品、糕点产品等创新不断，面向国内市场纵深发展，尤其是向年轻人的覆盖，海外市场加速非常明显。iiMedia Research（艾媒咨询）数据显示，2023年全球中式糕点市场规模已达744.2亿元，同比增长8.4%，预计2028年其市场规模将达1050.5亿元。中国政府加强传统文化宣传和鼓励老字号走向国际市场，中式糕点的发展迎来新机遇。中式糕点以其药食同源的原材料和低糖、低脂的特点，正逐渐成为全球市场的新宠。目前，中式糕点品牌多布局垂类，专向化趋势明显，品牌可以通过创新口感和加强品牌传播等方式，将单品类做深做大，树立独特且吸引海外市场受众的品牌形象。
With the rapid development of live streaming e-commerce and cross-border e-commerce, the innovation of Chinese pastry products has accelerated, and the innovation of shortbread products, pie products and pastry products has continued, and the in-depth development of the domestic market, especially the coverage of young people, the acceleration of the overseas market is very obvious. iiMedia Research data show that the global Chinese pastry market in 2023 has reached 74.42 billion yuan, an increase of 8.4%, and it is expected that the market size will reach 105.05 billion yuan in 2028. The Chinese government has strengthened the publicity of traditional culture and encouraged time-honored brands to go to the international market, and the development of Chinese pastry has ushered in new opportunities. Chinese pastry is gradually becoming the new darling of the global market due to its raw materials of the same origin as medicine and food and its characteristics of low sugar and low fat. At present, Chinese pastry brands have many vertical layouts, and the trend of specialization is obvious. The brand can deepen and enlarge the single category through innovative taste and strengthening brand communication, so as to establish a unique brand image that attracts overseas market audiences.

南新制药2021年第三季度报告

艾媒咨询|2021H1中国智能制造专题研究报告

本报告研究涉及企业/品牌/案例：深兰科技，依图科技，远望谷

iiMedia Research(艾媒咨询)数据显示，2020年全国工业软件市场规模达到1974亿元;2020年中国智能硬件市场规模达到10747亿元，同比增长67.1%。随着工业互联网的规模进一步扩大和公有云和信息传输技术的发展，中国制造业智能化将蓬勃发展。其次，智能制造应用场景广阔，赋能汽车、钢铁、3C电子、医疗等行业。 iiMedia Research(艾媒咨询)数据显示，随着技术改革的推动，我国3C电子智能制造业规模2022年将达到5.47万亿元。目前，从生产流程的覆盖率看，我国3C电子智能制造业自动化渗透率仅为20-30%。艾媒咨询分析师认为，智能制造将进一步推动汽车、钢铁、3C电子、医疗等行业数字化、智能化改革，从而释放相关行业的产能。此外，受益于国家政策的大力推动，更多的企业进行研发、生产和投资智能制造装备，形成了智能制造装备产业体系。以数据为基础，智能制造将实现产品设计等全过程的自动化、集成化、信息化，满足产品的个性化、定制化的需求。
As to the data of iiMedia Research, in 2020, the scale of China's industrial software market will reach 1974 billion RMB and the scale of China's intelligent hardware market will reach 1074.7 billion RMB, with a year-on-year growth of 67.1%. With the further expansion of the scale of industrial Internet and the development of public cloud and information transmission technology, China's intelligent manufacturing industry will flourish. Secondly, intelligent manufacturing has broad application scenarios, enabling automobile, steel, 3C electronics, medical and other industries. As to the data of iiMedia Research, with the promotion of technological reform, the scale of 3C electronic intelligent manufacturing industry in China will reach 5.47 trillion RMB in 2022. From the perspective of production process coverage, the penetration rate of 3C electronic intelligent manufacturing automation in China is only 20-30%. The consulting analyst of iiMedia Research believes that intelligent manufacturing will further promote the digital and intelligent reform of automobile, steel, 3C electronics, medical and other industries and release the production capacity of related industries. In addition, benefiting from the strong promotion of national policies, more enterprises carry out R & D, production and investment in intelligent manufacturing equipment, forming an intelligent manufacturing equipment industry system. Based on data, intelligent manufacturing will realize the automation, integration and informatization of the whole process of product design, so as to meet the personalized and customized needs of products.

艾媒咨询|2021全球及中国大健康产业运行大数据及决策分析报告

本报告研究涉及企业/品牌/案例：阿里健康，联合丽格，恒瑞医药，白云山，平安好医生，111集团，新氧，药明巨诺，盘龙药业，先导药业，好大夫在线，优健康，春雨医生，丁香医生，微医

受到人口老龄化、居民患病比例增加等因素影响，国家医疗费用支出不断增加，属于刚性需求；同时，随着人们对健康标准的不断提高以及互联网医疗技术的发展，大健康产业会在相当长的时期内持续保持增长态势。数据显示，2020年中国的大健康产业营收规模超过7万亿元，预计2021年将达8万亿元，增幅达8.1%。其中，得益于大健康产业发展以及疫情期间医药需求增长，生物制药、医疗器械两大细分领域表现良好，成为2020年中国投资热度较高的新经济行业，投资项目金额分别为919亿元和273亿元。
Affected by the aging population and the increasing proportion of residents, the national medical expenditure is increasing, which belongs to the rigid demand; At the same time, with the continuous improvement of people's health standards and the development of internet medical technology, the big health industry will continue to grow for a long time. According to the data, the revenue of China's big health industry will exceed 7 trillion yuan in 2020, and it is expected to reach 8 trillion yuan in 2021, an increase of 8.1%. Among them, thanks to the development of big health industry and the growth of pharmaceutical demand during the epidemic period, biopharmaceuticals and medical devices have performed well, becoming China's new economy industry with high investment enthusiasm in 2020, with investment projects of 91.9 billion yuan and 27.3 billion yuan respectively.

艾媒咨询|2020年第三季度中国中药材行业数据监测季度报告

本报告研究涉及企业/品牌/案例：同仁堂、香雪制药、白云山。

数据显示，2020年第三季度，中药材价格指数迎来上涨周期。艾媒咨询分析师认为，受动物类等少数品种拉动影响，预计2020年10-11月中药材指数会持续走高，但是在12月维稳。据调查，绝大多数商户将会在2021年密切关注行业相关政策、谨慎经营，采取减少压货炒作等经营方式。因而，预计中药材市场在2020年末旺季会有一波行情的走高，但随着旺季结束，明年年初的价格会重新回落，随着疫情的常态化，中药材市场行情预期会呈周期性波动的态势。

Data show that in the third quarter of 2020, Chinese Herbal Medicine Price Index ushered in an upward cycle. iiMedia Research believe that by a small number of animals and other species pull the impact of October 2020-november Chinese herbal medicine index is expected to continue to rise, but stable in December. According to the survey, the vast majority of businesses in the 2021 will pay close attention to industry-related policies, prudent management, to reduce speculation and other business practices. As a result, the Chinese herbal medicine market is expected to see a wave of rising prices in the peak season at the end of 2020. However, as the peak season ends, prices will fall back early next year, and as the epidemic becomes more normal, chinese medicinal materials market is expected to be cyclical fluctuations in the situation.

艾媒报告|2020年全球消毒杀毒产品市场分析及发展趋势报告

本报告研究涉及企业/品牌/案例：老肯医疗，新华医疗，威莱，三友化工；
其他提及企业/品牌：滴露，威露士，蓝月亮，洗得宝，威猛先生，如辉，巨光，海氏海诺，威王，净安，优露清，利尔康，安洁，威洁士，欧洁，仁和，泰和科技，京汉股份，比亚迪，仁瑞生物科技，盘龙药业，东北制药等。

2020年4月28日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球消毒杀毒产品进行全面分析，并且通过对三友化工、威莱集团（威尔士）、新华医疗和老肯医疗的典型企业案例分析，特别结合新冠疫情影响下消毒杀毒用品的用户调研，判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善，国家对于医疗卫生更加重视，卫生投入不断增加，医疗机构数量显著增长，居民的卫生健康意识也持续提高，从需求端拉动消毒产品行业发展。特别在新冠疫情影响下，消毒杀毒产品的需求量骤升，其中小包装的消杀产品需求量特别大，短期消杀用品存在供需结构矛盾。

In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.

艾媒报告|2020年中国医用防护物资产业运行、监管及机遇分析报告

2020年4月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国医用防护物资产业运行、监管及机遇分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国医用防护物资及其细分领域进行分析。特别针对2020年3月商务部等联合发布的《关于有序开展医疗物资出口的公告(2020年第5号)》新规定，对2020-2021年的中国医疗物资行业的发展趋势进行分析预判。截至北京时间2020年4月3日10时，全球共累计确诊1010702人。口罩、防护服等医疗防护用品已成为全球紧缺的必需品，但应注意疫情过去之后医疗防护用品可能面临产能过剩等问题，如何平衡行业产能是相关企业需要考虑的问题。

Medical protective equipment is a global necessity during the epidemic. This has become a new opportunity for Chinese companies and brands to go overseas. However, we must pay attention to the quality control of Chinese brands. In the future, branding and specialization will become the core competitiveness of domestic medical protective equipment manufacturers. .

艾媒报告|2020-2021年中国口罩行业市场状况与趋势研究报告

本报告研究涉及企业/品牌/案例：兴诺科技,阳普医疗,振德医疗,泰达股份,南卫股份,蓝帆医疗,道恩股份,诺邦股份,欣龙控股,中国石化,上汽通用五菱,比亚迪,爹地宝贝,扬州米奇科技,富士康,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,白元HAKUGEN,稳健WINNER,PURAVATION普卫欣,滴露,仁和药业

2020年2月19日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国口罩行业市场状况与趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国口罩行业的发展现状以及产业链细分领域进行深度分析，以欣龙控股、兴诺科技、阳普医疗等口罩企业为典型进行商情分析，深入探究运行模式和发展趋势。近几年中国口罩产业产值及产量均保持约10%的高速稳定增长，而2020年的新冠病毒疫情，令口罩从非必备常态的产品转变为必备的临时防护用品，预计2020年口罩将领跑中国防护用品领域。然而艾媒咨询分析师认为，2020下半年至2021年，口罩行业可能面临严重的产能过剩问题，如何通过提高口罩品质、品牌价值以增加口罩产品的附加值和出口海外的竞争力是行业发展的关键。

In recent years, the output value and output of China's mask industry have maintained a rapid and stable growth of about 10%. The COVID-19 epidemic will transform masks into necessary temporary protective supplies in 2020. However, iiMedia Consulting remind that from the second half of 2020 to 2021, the mask industry may face serious overcapacity. How to increase the quality of masks and brand value to increase the added value of mask products and the competition for export overseas that is the key to the development of the industry .

艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告

本报告研究涉及企业/品牌/案例：宝钢股份，华菱钢铁，河钢股份，沙钢股份；其他提及企业/品牌：钢之家，兰格钢铁，我的钢铁，找钢，荷钢网，中国联合钢铁网，东方钢铁，在线海鑫钢网，中拓钢铁网，中钢在线，运钢网，嘀嘀拼钢，斯迪尔，欧浦智网，三钢闽光，新兴铸管，重庆钢铁，山东钢铁，南钢股份，马钢股份

2020年4月1日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外，报告探讨产业上下游的运营模式，结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示，2019年钢材产销率基本稳定在99%以上。但是2018年，中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍，一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲，特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。

China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years.

艾媒报告 |2019中国玩具电商市场与发展趋势研究报告

本报告研究涉及企业/品牌/案例：乐高、美泰、万代南梦宫，Engino ,Mattel,IQ BUILDER,Playskool,Star War,Slepwel,USA Toyz ,Monster Jam ,Crazart ,Play-Doh ,Mellssa&Doug ,HOT WHEELS,Paw Patrol,Tonka,Basic Fun ,Hasbro,L.O.L Surprised,Baby Alive ,Little Live ,LEGO,Edushape,Learning Resources,TOMY,京东，淘宝，拼多多，苏宁易购，天猫

2018年，全球玩具行业都呈现良性发展。乐高集团营业利润增长4.0%，达到108亿丹麦克朗；万代南梦宫营业利润达840.5日元，同比增长12.0%；受玩具反斗城破产影响，全球最大的两家玩具公司美泰与孩之宝营业收入同比分别下降8.0%和12.0%。中国方面，IP授权玩具兴起，活跃在中国的品牌授权企业有412家，开展授权业务的IP达1473项，同比增长42.7%，其中，娱乐类IP授权占比达到54%。，但目前中国市场上的IP授权商品大多数是“舶来品”。2019年，中国IP授权玩具将进一步发展，教育玩具和智能玩具有望成为市场焦点，玩具租赁平台得到投资者青睐，电商发展也将为玩具产业带来新机遇。

In 2018, the global toy industry has shown sound development. Lego group operating profit rose 4.0% to DKR 10.8bn. Bandai Namco's operating profit reached 840.5 yen, up 12.0% year-on-year. Affected by the bankruptcy of Toys “R” Us, revenues of Mattel and Hasbro, the world's top two toy companies, fell 8.0% and 12.0% respectively. In China, IP licensed toys are on the rise. There are 412 brand authorized enterprises active in China, with 1,473 IP licensed businesses, up 42.7% year on year. Among them, entertainment IP licensed accounts for 54%. However, most of the IP licensed products on the Chinese market are ““exotic““. In 2019, China's IP licensed toys will develop further; educational toys and intelligent toys are expected to become the focus of the market; toy rental platform is favored by investors; and the development of e-commerce will also bring new opportunities for the toy industry.