艾媒咨询｜2023年全球中式糕点行业消费洞察研究报告

随着直播电商、跨境电商的迅速发展，中式糕点产品创新加速，酥饼产品、馅饼产品、糕点产品等创新不断，面向国内市场纵深发展，尤其是向年轻人的覆盖，海外市场加速非常明显。iiMedia Research（艾媒咨询）数据显示，2023年全球中式糕点市场规模已达744.2亿元，同比增长8.4%，预计2028年其市场规模将达1050.5亿元。中国政府加强传统文化宣传和鼓励老字号走向国际市场，中式糕点的发展迎来新机遇。中式糕点以其药食同源的原材料和低糖、低脂的特点，正逐渐成为全球市场的新宠。目前，中式糕点品牌多布局垂类，专向化趋势明显，品牌可以通过创新口感和加强品牌传播等方式，将单品类做深做大，树立独特且吸引海外市场受众的品牌形象。
With the rapid development of live streaming e-commerce and cross-border e-commerce, the innovation of Chinese pastry products has accelerated, and the innovation of shortbread products, pie products and pastry products has continued, and the in-depth development of the domestic market, especially the coverage of young people, the acceleration of the overseas market is very obvious. iiMedia Research data show that the global Chinese pastry market in 2023 has reached 74.42 billion yuan, an increase of 8.4%, and it is expected that the market size will reach 105.05 billion yuan in 2028. The Chinese government has strengthened the publicity of traditional culture and encouraged time-honored brands to go to the international market, and the development of Chinese pastry has ushered in new opportunities. Chinese pastry is gradually becoming the new darling of the global market due to its raw materials of the same origin as medicine and food and its characteristics of low sugar and low fat. At present, Chinese pastry brands have many vertical layouts, and the trend of specialization is obvious. The brand can deepen and enlarge the single category through innovative taste and strengthening brand communication, so as to establish a unique brand image that attracts overseas market audiences.

艾媒咨询|2020年中国网络文学作家影响力榜单解读报告

2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。

On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.

艾媒报告|2020年中国医用防护物资产业运行、监管及机遇分析报告

2020年4月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国医用防护物资产业运行、监管及机遇分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国医用防护物资及其细分领域进行分析。特别针对2020年3月商务部等联合发布的《关于有序开展医疗物资出口的公告(2020年第5号)》新规定，对2020-2021年的中国医疗物资行业的发展趋势进行分析预判。截至北京时间2020年4月3日10时，全球共累计确诊1010702人。口罩、防护服等医疗防护用品已成为全球紧缺的必需品，但应注意疫情过去之后医疗防护用品可能面临产能过剩等问题，如何平衡行业产能是相关企业需要考虑的问题。

Medical protective equipment is a global necessity during the epidemic. This has become a new opportunity for Chinese companies and brands to go overseas. However, we must pay attention to the quality control of Chinese brands. In the future, branding and specialization will become the core competitiveness of domestic medical protective equipment manufacturers. .

艾媒报告|2020-2021年中国口罩行业市场状况与趋势研究报告

本报告研究涉及企业/品牌/案例：兴诺科技,阳普医疗,振德医疗,泰达股份,南卫股份,蓝帆医疗,道恩股份,诺邦股份,欣龙控股,中国石化,上汽通用五菱,比亚迪,爹地宝贝,扬州米奇科技,富士康,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,白元HAKUGEN,稳健WINNER,PURAVATION普卫欣,滴露,仁和药业

2020年2月19日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国口罩行业市场状况与趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国口罩行业的发展现状以及产业链细分领域进行深度分析，以欣龙控股、兴诺科技、阳普医疗等口罩企业为典型进行商情分析，深入探究运行模式和发展趋势。近几年中国口罩产业产值及产量均保持约10%的高速稳定增长，而2020年的新冠病毒疫情，令口罩从非必备常态的产品转变为必备的临时防护用品，预计2020年口罩将领跑中国防护用品领域。然而艾媒咨询分析师认为，2020下半年至2021年，口罩行业可能面临严重的产能过剩问题，如何通过提高口罩品质、品牌价值以增加口罩产品的附加值和出口海外的竞争力是行业发展的关键。

In recent years, the output value and output of China's mask industry have maintained a rapid and stable growth of about 10%. The COVID-19 epidemic will transform masks into necessary temporary protective supplies in 2020. However, iiMedia Consulting remind that from the second half of 2020 to 2021, the mask industry may face serious overcapacity. How to increase the quality of masks and brand value to increase the added value of mask products and the competition for export overseas that is the key to the development of the industry .

艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告

本报告研究涉及企业/品牌/案例：宝钢股份，华菱钢铁，河钢股份，沙钢股份；其他提及企业/品牌：钢之家，兰格钢铁，我的钢铁，找钢，荷钢网，中国联合钢铁网，东方钢铁，在线海鑫钢网，中拓钢铁网，中钢在线，运钢网，嘀嘀拼钢，斯迪尔，欧浦智网，三钢闽光，新兴铸管，重庆钢铁，山东钢铁，南钢股份，马钢股份

2020年4月1日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外，报告探讨产业上下游的运营模式，结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析，对钢铁行业总体运行情况进行分析，并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示，2019年钢材产销率基本稳定在99%以上。但是2018年，中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍，一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲，特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。

China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years.

艾媒报告 |2019中国玩具电商市场与发展趋势研究报告

本报告研究涉及企业/品牌/案例：乐高、美泰、万代南梦宫，Engino ,Mattel,IQ BUILDER,Playskool,Star War,Slepwel,USA Toyz ,Monster Jam ,Crazart ,Play-Doh ,Mellssa&Doug ,HOT WHEELS,Paw Patrol,Tonka,Basic Fun ,Hasbro,L.O.L Surprised,Baby Alive ,Little Live ,LEGO,Edushape,Learning Resources,TOMY,京东，淘宝，拼多多，苏宁易购，天猫

2018年，全球玩具行业都呈现良性发展。乐高集团营业利润增长4.0%，达到108亿丹麦克朗；万代南梦宫营业利润达840.5日元，同比增长12.0%；受玩具反斗城破产影响，全球最大的两家玩具公司美泰与孩之宝营业收入同比分别下降8.0%和12.0%。中国方面，IP授权玩具兴起，活跃在中国的品牌授权企业有412家，开展授权业务的IP达1473项，同比增长42.7%，其中，娱乐类IP授权占比达到54%。，但目前中国市场上的IP授权商品大多数是“舶来品”。2019年，中国IP授权玩具将进一步发展，教育玩具和智能玩具有望成为市场焦点，玩具租赁平台得到投资者青睐，电商发展也将为玩具产业带来新机遇。

In 2018, the global toy industry has shown sound development. Lego group operating profit rose 4.0% to DKR 10.8bn. Bandai Namco's operating profit reached 840.5 yen, up 12.0% year-on-year. Affected by the bankruptcy of Toys “R” Us, revenues of Mattel and Hasbro, the world's top two toy companies, fell 8.0% and 12.0% respectively. In China, IP licensed toys are on the rise. There are 412 brand authorized enterprises active in China, with 1,473 IP licensed businesses, up 42.7% year on year. Among them, entertainment IP licensed accounts for 54%. However, most of the IP licensed products on the Chinese market are ““exotic““. In 2019, China's IP licensed toys will develop further; educational toys and intelligent toys are expected to become the focus of the market; toy rental platform is favored by investors; and the development of e-commerce will also bring new opportunities for the toy industry.

艾媒研报 |中国5G产业及5G概念股研究报告

5G作为中国的重点发展战略，预计到2025年中国5G资本支出将达到1.5万亿元(约合2230亿美元)，有望带动国家直接经济产出6.3万亿元。总体而言，5G产业链由规划设计、基础设施建设、网络运营、产品及终端应用四大环节组成，无线主设备及传输设备这两部分占据通信网络产业链的大部分价值量。5G概念重要代表企业有中兴通讯(000063.SZ)、亨通光电(600487.SH)等。

China's 5G construction is in the leading position in the world. In the distribution of 5G industrial chain, wireless main equipment and transmission equipment occupy most of the value of the industrial chain. However, the threshold of network planning and design is high, and private design institutes need to be upgraded. In terms of wireless main equipment, antennas and PCBs are rising in volume and price, and the demand for small base stations is exploding. At the same time, 5G construction will continue to benefit transmission network equipment.

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