关于“卫浴”的报告
艾媒咨询 | 2025年中国淋浴房消费者行为调查数据
淋浴房,作为现代家居卫浴空间的重要组成部分,是指单独的淋浴隔间,由房体及相应结构件组成,将淋浴范围划分出相对独立的洗浴空间。淋浴房主要在我国沿海地区盛行,随着居民生活水平的提高以及卫生意识的增强,其市场需求快速增长。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国淋浴房消费者行为调查数据》数据显示,51.31% 的消费者倾向购买品质好的淋浴房,凸显出高端品质愈发成为影响购买决策的核心因素,消费者不再单纯追求价格优势,而是愿意为优质产品买单,这意味着高品质淋浴房市场潜力巨大。质量耐用性以 39.20% 的高占比位居首位,表明消费者对产品长期使用性能的高度关注,产品耐用与否直接关联其使用体验与后续成本,这也促使企业需在材料选择、工艺制作上更下功夫,提升产品耐用性。高科技配置因 41.57% 的占比成为消费者对舒适体验的首要追求,意味着智能、便捷等功能正成为淋浴房产品的新卖点,消费者期望通过科技赋能,让淋浴过程更舒适惬意。艾媒咨询分析师认为,随着互联网技术的发展,线上销售渠道对淋浴房行业的重要性日益凸显。众多淋浴房企业通过电商平台开设官方旗舰店,实现产品在线销售和信息沟通,拓展市场空间。
Shower room, as an important part of the modern home bathroom space, refers to a separate shower compartment, composed of the room and the corresponding structural parts, the shower range is divided into a relatively independent bath space. Shower room is mainly popular in the coastal areas of our country, with the improvement of residents' living standards and the enhancement of health awareness, its market demand is growing rapidly. According to the latest "Consumer behavior survey data of China shower room in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 51.31% of consumers tend to buy good quality shower rooms, highlighting that high-end quality has increasingly become the core factor affecting the purchase decision. Consumers are no longer simply pursuing price advantages, but are willing to pay for quality products, which means that high-quality shower room market potential is huge. Quality durability ranked first with a high proportion of 39.20%, indicating that consumers are highly concerned about the long-term use performance of products, product durability is directly related to its use experience and subsequent costs, which also prompts enterprises to work harder on material selection and process production to improve product durability. High-tech configuration because 41.57% of the proportion has become the primary pursuit of consumers for comfortable experience, which means that intelligent, convenient and other functions are becoming the new selling point of shower room products, consumers expect through technology to enable, make the shower process more comfortable. Analysts from Imedia Consulting believe that with the development of Internet technology, the importance of online sales channels to the shower room industry has become increasingly prominent. Many shower room enterprises open official flagship stores through e-commerce platforms to achieve online product sales and information communication, and expand market space.艾媒报告|2020-2021后疫时代中国家用陶瓷行业产业环境与市场发展机会调查分析报告
本报告研究涉及企业/品牌/案例:蒙娜丽莎,悦心健康,惠达卫浴,帝欧家居,四通股份;其他提及企业/品牌:国瓷红叶,冠福股份,华光陶瓷,银凤陶瓷,长城世家,硅元瓷器,顺祥陶瓷,红玫瑰陶瓷,九牧卫浴,浪鲸卫浴,辉煌厨卫,恒通卫浴,益高卫浴,帝王洁具,箭牌卫浴,恒洁卫浴,尚高卫浴,马可波罗瓷砖,东鹏瓷砖,冠珠陶瓷,欧神诺陶瓷,诺贝尔瓷砖,萨米特瓷砖,博德瓷砖,唯美陶瓷,新中源陶瓷
中国陶瓷行业发展面临严重困境。数据显示,2018年中国137家规模以上建筑陶瓷企业倒闭,几大主要瓷砖产区都有停产情况发生,其中河南和广东的产量下滑明显。受新冠疫情影响,2020年全球陶瓷行业面临危机,并且中国陶瓷在第一季度产量有所下降,外贸出口也收到影响,因此企业营业收入资金流入大幅减少,中小企业现金流面临着极大挑战。
The development of China's ceramic industry is facing serious difficulties. Data show that in 2018 China's 137 large-scale construction ceramics enterprises closed down, and several major ceramic tile production areas have ceased production. Among them, the output of Henan and Guangdong declined significantly. Affected by the new crown epidemic, the global ceramic industry is facing a crisis in 2020, and the output of Chinese ceramics has declined in the first quarter, and foreign trade exports have also been affected. Therefore, the company ’s operating income capital inflow has been greatly reduced, and the cash flow of SMEs is facing great challenges .艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例:美的,格力,华帝,苏泊尔,格兰仕,志高;其他提及企业/品牌:苏宁易购,京东,天猫,京东,拼多多,淘宝,ME GO,五星,海尔,万和,万家乐,统帅,法迪欧,松下电器,奥克斯,TCL,海信,长虹,索尼,康佳,夏新,创维,奔腾,九阳,伊莱特,三洋,威力
2020年4月13日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外,报告探讨产业上下游的运营模式,结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析,对家电行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大,并且居民的消费支出中居住消费占比较高,这都为家电行业发展奠定了基础,并且推动家电向智能化、专业化发展,预计到2020年,中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model.艾媒研报|2019小米集团运行状况及行业趋势研究报告
本报告研究涉及企业/品牌/案例:小米集团,顺为资本,晨兴资本,IDG资本,启明创投,高通创投,淡马锡,DST Global,厚朴投资,云锋基金,All-Stars ,GIC,百度,海尔,华为,京东,谷歌,科大讯飞,中兴,中国移动,中国电信,中国联通,创维,水晶光电
5G技术的加速落地推动着中国智能手机行业与AIoT行业的变革与发展。iiMedia Research (艾媒咨询)数据显示,2019年上半年国内手机市场总体出货量1.86亿部,同比下降5.1%, 4G手机出货量为1.78 亿部,同比下降 4.2%。与此同时,中国5G手机新机型加速上市,新一轮换机潮前奏已经开始,手机行业面临洗牌。AIoT领域,iiMedia Research (艾媒咨询)数据显示,2018年中国AIoT智能硬件市场规模达5000亿元,呈高速增长态势,预计2020年将突破10000亿元。2019年小米集团制定了“手机+AIoT”的双引擎战略,虽然小米在5G手机以及AIoT领域已经取得一定成绩,但面对巨头环伺的激烈竞争环境,小米未来的发展道路仍充满挑战,核心技术壁垒有待进一步提升。
The accelerated implementation of 5G technology promotes the reform and development of China's smart phone industry and AIoT industry. According to the data of iimedia research, in the first half of 2019, the total shipment volume of domestic mobile phone market was 186 million, down 5.1% year-on-year, and the 4G mobile phone shipment volume was 178 million, down 4.2% year-on-year. At the same time, Chinese mobile phone manufacturers are speeding up 5G mobile phones, and a new round of mobile phones has begun. The mobile phone industry is facing a reshuffle. In the field of AIoT, according to the data of iimedia research, in 2018, the scale of China's AIoT intelligent hardware market reached 500 billion yuan, showing a high-speed growth trend, and is expected to exceed 1 billion yuan in 2020. In 2019, Xiaomi group formulated the dual engine strategy of “mobile phone + AIoT “. Although Xiaomi has made some achievements in 5G mobile phone and AIoT, in the face of the fierce competition environment surrounded by giants, Xiaomi's future development path is still full of challenges, and the core technical barriers need to be further improved.