关于“古代言情”的报告
艾媒咨询 | 2024-2025年中国汉服产业现状及消费行为研究报告
随着文化强国道路的深化发展，文化自信深入人心，推动汉服产业的发展。数据显示，中国汉服市场规模呈现持续上升扩大趋势，2023年达到144.7亿元，2027年中国汉服市场规模有望达到241.8亿元。汉服行业不断有新的入局者，推动汉服产业的发展与大众化普及，由此带动周边产业的兴起与发展，汉服写真、汉服租赁、汉服体验馆将成为产业中必不可少的一环。未来，随着“国潮”的席卷，汉服品牌与博物馆、游戏、影视剧或漫画的跨界IP合作成为汉服品牌打破原有用户圈层、提升品牌知名度的重要方法。而摒弃了繁冗复杂的设计，将汉服及传统文化中的象征性元素融入服饰的“新中式”变得越来越流行。
With the deepening development of the road of cultural power, cultural self-confidence is deeply rooted in people's hearts, which promotes the development of Hanfu industry. Data show that China's Hanfu market size shows a continuous upward expansion trend, reaching 14.47 billion yuan in 2023, and China's Hanfu market size is expected to reach 24.18 billion yuan in 2027. Hanfu industry continues to have new entrants, to promote the development of the Hanfu industry and popularization of the masses, which led to the rise and development of peripheral industries, Hanfu photo, Hanfu rental, Hanfu experience hall will become an essential part of the industry. In the future, with the sweep of "national tide", cross-border IP cooperation between Hanfu brands and museums, games, movies, TV dramas or comics has become an important way for Hanfu brands to break the original user circle and enhance brand awareness. The "new Chinese style", which abandons complicated designs and integrates Hanfu and symbolic elements of traditional culture into clothing, is becoming more and more popular.-
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艾媒咨询|2020年中国网络文学作家影响力榜单解读报告
2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。
On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry. -
艾媒咨询|2021年1-2月中国直播电商行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：淘宝，抖音，快手，新浪微博，支付宝，微信，字节跳动，小红书，B站，青藤文化，宸帆电商，绫致集团，优衣库。
直播电商平台秉承“春节不打烊”的原则，设置了众多活动吸引用户，推动提升春节销售成绩。其中，淘宝直播网上年货节累计销量超过83万单，抖音年货节期间累计成交额超过200亿元，小红书春节期间激发超100万人下单购物。以小红书为例，2021年春节7天，小红书美妆直播带货护肤类商品预估销售额超过3000万元，身体护理类商品预估销售额超过600万元。可见，春节等假期已经成为消费者购物的小高峰，因而商家可以在女神节等重点节日进行发力，通过直播电商等途径辅加促销活动，提高产品销售转化。
The major live e-commerce platforms adhere to the principle of "Spring Festival is not closed", set up many activities to attract users and promote the promotion of Spring Festival sales performance. Tiktok special purchases for the Spring Festival online Festival, which special purchases for the Spring Festival, were over 830 thousand yuan, and the total turnover of Taobao's online shopping festival was over 20 billion. The total volume of the annual sales volume exceeded 20 billion yuan. Take xiaohongshu as an example. During the Spring Festival in 2021, the estimated sales of skin care products and body care products will exceed 30 million yuan and 6 million yuan respectively. It can be seen that the Spring Festival and other holidays have become a small peak for consumers' shopping, so businesses can make efforts in key festivals such as goddess Festival, and through live e-commerce and other channels, add promotion activities to improve the sales transformation of products. -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒报告|2019Q1中国手机地图行业市场监测报告
本报告涉及企业/品牌包括：高德地图，百度地图，腾讯地图，搜狗地图
随着中国手机地图地图在出行领域的深耕，用户对手机地图APP的依赖程度不断加深，逐渐成为大众生活的刚需工具。iiMedia Research (艾媒咨询)数据显示，2019年第一季度，手机地图头部APP高德地图和百度地图月活用户数量均超过3亿，双寡头格局稳定。预计2019年手机地图整体用户规模将达7.55亿。当前，中国居民的出行需求不断增加，由此衍生出的景区导览需求呈现出巨大的市场空间，吸引了行业玩家的目光，加剧了手机地图服务商对景区资源的争夺。除此之外，头部玩家也在加快布局自动驾驶领域，竞争不断升级。
With the in-depth exploration of Chinese mobile map manufacturers in the field of travel, users' dependence on mobile map APP is deepening, and it has gradually become a rigid tool for public life. According to iiMedia Research, in the first quarter of 2019, the number of monthly live users of App Gaud Map and Baidu Map in mobile map head exceeded 300 million, and the duopoly pattern was stable. It is estimated that the total number of mobile map users will reach 755 million in 2019. At present, the travel demand of Chinese residents is increasing, and the demand for scenic spot guides derived from this shows a huge market space, which attracts the attention of industry players, and intensifies the competition for scenic spot resources by mobile map service providers. In addition, head players are also accelerating the field of layout autopilot, and the competition is escalating.
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