艾媒咨询 | 2025年中国旅拍市场消费行为洞察分析报告

随着人们生活水平的提高和旅游消费观念的转变，旅拍作为一种融合旅游与摄影的新兴服务模式，近年来在市场上迅速崛起。它不仅满足了人们在旅行过程中记录美好瞬间的需求，还为游客提供了具有专业水准的摄影作品，成为旅游市场的新热点。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国旅拍市场消费行为洞察分析报告》数据显示，53.70% 的消费者将记录旅行中的美好瞬间作为旅拍首要目的，这体现出旅拍在满足消费者情感诉求与记忆留存方面的核心价值，也意味着旅拍行业应着重突出拍摄服务的纪念意义，提升消费者在旅行中的情感体验。而古迹 / 遗址、古典园林等历史人文景观以 54.37% 的占比成为旅拍首选，表明消费者对历史文化景观兴趣极高，这背后是大众对文化底蕴的追求。艾媒咨询分析师认为，旅拍市场作为旅游和摄影行业的新兴细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着市场的不断成熟、行业规范的逐步完善，以及技术的不断创新，旅拍市场将迎来更加健康、有序的发展。
With the improvement of people's living standard and the change of tourism consumption concept, travel photography, as a new service model integrating tourism and photography, has risen rapidly in the market in recent years. It not only meets the needs of people to record beautiful moments in the process of travel, but also provides tourists with professional photography, which has become a new hot spot in the tourism market. According to the latest "Analysis report on China travel photography market consumer behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.70% of consumers will record the beautiful moments of travel as the primary purpose of travel photography. This reflects the core value of travel photography in satisfying consumers' emotional demands and retaining memories, and also means that the travel photography industry should focus on the commemorative significance of shooting services to enhance consumers' emotional experience in travel. Historical and cultural landscapes such as monuments/sites and classical gardens became the first choice for travel photography with 54.37%, indicating that consumers have a high interest in historical and cultural landscapes, which is behind the public's pursuit of cultural heritage. Analysts of IIMedia Consulting believe that the travel photography market, as an emerging segment of the tourism and photography industry, has broad development prospects and huge market potential. Although currently facing some challenges, with the continuous maturity of the market, the gradual improvement of industry norms and the continuous innovation of technology, the travel auction market will usher in a more healthy and orderly development.

金埔园林：首次公开发行股票并在创业板上市招股说明书

园林股份2021年第三季度报告

乾景园林2021年第三季度报告

东方园林：2021年第三季度报告

文科园林：2021年第三季度报告

园林股份2021年第三季度报告

艾媒咨询 | 2024-2025年中国汉服产业现状及消费行为研究报告

随着文化强国道路的深化发展，文化自信深入人心，推动汉服产业的发展。数据显示，中国汉服市场规模呈现持续上升扩大趋势，2023年达到144.7亿元，2027年中国汉服市场规模有望达到241.8亿元。汉服行业不断有新的入局者，推动汉服产业的发展与大众化普及，由此带动周边产业的兴起与发展，汉服写真、汉服租赁、汉服体验馆将成为产业中必不可少的一环。未来，随着“国潮”的席卷，汉服品牌与博物馆、游戏、影视剧或漫画的跨界IP合作成为汉服品牌打破原有用户圈层、提升品牌知名度的重要方法。而摒弃了繁冗复杂的设计，将汉服及传统文化中的象征性元素融入服饰的“新中式”变得越来越流行。

With the deepening development of the road of cultural power, cultural self-confidence is deeply rooted in people's hearts, which promotes the development of Hanfu industry. Data show that China's Hanfu market size shows a continuous upward expansion trend, reaching 14.47 billion yuan in 2023, and China's Hanfu market size is expected to reach 24.18 billion yuan in 2027. Hanfu industry continues to have new entrants, to promote the development of the Hanfu industry and popularization of the masses, which led to the rise and development of peripheral industries, Hanfu photo, Hanfu rental, Hanfu experience hall will become an essential part of the industry. In the future, with the sweep of "national tide", cross-border IP cooperation between Hanfu brands and museums, games, movies, TV dramas or comics has become an important way for Hanfu brands to break the original user circle and enhance brand awareness. The "new Chinese style", which abandons complicated designs and integrates Hanfu and symbolic elements of traditional culture into clothing, is becoming more and more popular.

杭州园林2021年第三季度报告

艾媒报告|2020-2021年全球及中国森林资源产业大数据、标杆企业案例研究报告

本报告研究涉及企业/品牌/案例：东方园林,铁汉生态,永安林业,福建金森；其他提及企业/品牌：棕榈园林,上海园林,善邦园林,景谷林业,丰林木业,亚马逊雨林,大西洋森林,热带高原森林,北京房山琉璃河湿地公园,衡水植物园景观工程,阜阳泉水湾湿地公园项目,保山万亩东山生态恢复工程,十堰郧阳中华水园生态绿化项目,大同御河生态修复工程,沼泽林,海岸红树林,大叶桃花心木,绿心木,红木,大兴安岭,小兴安岭,长白山等。

2020年2月7日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年全球及中国森林资源产业大数据、标杆企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球及中国的森林的发展现状、产业链细分领域进行深度分析，以东方园林、铁汉生态等园林企业以及永安林业等林木企业等具有影响力的森林资源作为典型进行商情分析，深入探究运行模式和发展趋势。2010年以来，全球森林资源总面积呈现线性下滑趋势，到2019年全球森林存量面积为3825百万公顷，预计到2025年这个数值将降至3815百万公顷。艾媒咨询分析师认为，各国工业化进程的加快导致全球整体环境都遭到影响，气候变幻、沙漠面积的扩大以及水土流失加剧等问题都直接或间接导致了全球森林面积逐渐萎缩，这就要求与森林治理和森林防护相关的产业快速崛起。
The report conducts an in-depth analysis of the development status of forests in the world and China, as well as the subdivision of the industrial chain. Garden companies, forest companies such as Yongan Forestry, and other influential forest resources are typically analyzed for business conditions, and in-depth exploration of operation modes and development trends. Since 2010, the total area of ​​global forest resources has shown a linear decline. By 2019, the global forest stock area is 3825 million hectares. It is expected that by 2025 this value will drop to 3815 million hectares. Ai Media Consulting analysts believe that the acceleration of the industrialization process in various countries has affected the overall global environment. Climate change, the expansion of desert areas, and intensified water and soil erosion have directly or indirectly caused the global forest area to gradually shrink. This requires that The industries related to forest governance and forest protection are rising rapidly.