全球领先的新经济产业第三方数据挖掘与分析机构
关于“旅拍”的报告
艾媒咨询 | 2025年中国旅拍市场消费行为洞察分析报告
随着人们生活水平的提高和旅游消费观念的转变，旅拍作为一种融合旅游与摄影的新兴服务模式，近年来在市场上迅速崛起。它不仅满足了人们在旅行过程中记录美好瞬间的需求，还为游客提供了具有专业水准的摄影作品，成为旅游市场的新热点。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国旅拍市场消费行为洞察分析报告》数据显示，53.70% 的消费者将记录旅行中的美好瞬间作为旅拍首要目的，这体现出旅拍在满足消费者情感诉求与记忆留存方面的核心价值，也意味着旅拍行业应着重突出拍摄服务的纪念意义，提升消费者在旅行中的情感体验。而古迹 / 遗址、古典园林等历史人文景观以 54.37% 的占比成为旅拍首选，表明消费者对历史文化景观兴趣极高，这背后是大众对文化底蕴的追求。艾媒咨询分析师认为，旅拍市场作为旅游和摄影行业的新兴细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着市场的不断成熟、行业规范的逐步完善，以及技术的不断创新，旅拍市场将迎来更加健康、有序的发展。
With the improvement of people's living standard and the change of tourism consumption concept, travel photography, as a new service model integrating tourism and photography, has risen rapidly in the market in recent years. It not only meets the needs of people to record beautiful moments in the process of travel, but also provides tourists with professional photography, which has become a new hot spot in the tourism market. According to the latest "Analysis report on China travel photography market consumer behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.70% of consumers will record the beautiful moments of travel as the primary purpose of travel photography. This reflects the core value of travel photography in satisfying consumers' emotional demands and retaining memories, and also means that the travel photography industry should focus on the commemorative significance of shooting services to enhance consumers' emotional experience in travel. Historical and cultural landscapes such as monuments/sites and classical gardens became the first choice for travel photography with 54.37%, indicating that consumers have a high interest in historical and cultural landscapes, which is behind the public's pursuit of cultural heritage. Analysts of IIMedia Consulting believe that the travel photography market, as an emerging segment of the tourism and photography industry, has broad development prospects and huge market potential. Although currently facing some challenges, with the continuous maturity of the market, the gradual improvement of industry norms and the continuous innovation of technology, the travel auction market will usher in a more healthy and orderly development.-
艾媒报告 |2019上半年中国互联网二手车拍卖平台研究报告
本报告研究涉及企业\品牌\案例：天天拍车，车速拍，车置宝，大搜车，优信拍，车易拍，车开新，车300，公平价，二手车之家，58同城，车享拍，瓜子二手车直卖网，人人车
在政策以及市场消费购车观念变化的共同影响下，中国汽车交易市场中国新车交易发展开始放缓，2019年第一季度销量仅为637万辆，同比下降11.32%。与此同时，二手车的交易量增长了11.46%，二手车交易重要性不断提升。而各类二手车交易渠道中，互联网二手车拍卖平台发展最受关注。iiMedia Research（艾媒咨询）数据显示，35.9%的受访二手车C端卖家对于在互联网二手车平台上售卖二手车的意向较为强烈，同时约七成的受访卖家愿意尝试使用互联网二手车拍卖平台。对于二手车车商而言，车源丰富的互联网拍卖平台也是他们偏好选择的收车渠道。互联网二手车拍卖平台具有巨大的发展潜力，未来有望成为二手车行业主流，但仍需要完善价值标准体系，提升用户体验。
Under the combined influence of policy and the change of market consumption mind of car purchasing, the development of new car trade in China automobile market began to slow down. Sales in the first quarter of 2019 were only 6.37 million vehicles, decrease 11.32% from the same period of last year. Meanwhile, the volume of used car transactions increased by 11.46%, and the importance of used car transactions has been rising. Among all kinds of used car trading channels, the development of Internet used car auction platform is the most concerned. As the data of iiMedia Research showed, 35.9% of the interviewed used car seller had strong intention to sell used cars on the Internet used car platforms, while about 70% of the interviewed sellers were willing to try to use the Internet used car auction platform. For used car dealers, the Internet used car auction platform with abundant automobile resources is also their preferred channels to collect cars. Internet used car auction platform has great potential for development. It is expected to become the mainstream of used car industry in the future, but it still needs to improve the value standard system and enhance user experience. -
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