艾媒舆情|2020年罗志祥绯闻事件舆情传播及代言品牌影响监测报告

本报告研究涉及企业/品牌/案例：蒙牛纯甄；《剑与远征》；卡西欧； 纽西之谜geoskincare 等；
其他提及企业/品牌：英树、康之味、飘柔、森马、百事、屈臣氏、乐事、巧乐兹、与狼共舞、海俪恩等

2020年4月23日上午，网红周扬青宣布和罗志祥结束九年恋情长跑。在周扬青近似“调侃”的长信中，有关罗志祥的众多猛料被爆出，“拥有两部手机”“与不同女子有不正当关系”等话题刷爆各大社交平台。在发生负面新闻之后，罗志祥在经济方面损失了巨额收益以外，也直接影响到他的个人声誉，并且他所代言的产品品牌形象和商业价值也受到了不同程度的损害。

On the morning of April 23, 2020, online Red Zhou Yangqing announced that he and Luo Zhixiang would end their nine-year love run. In Zhou Yangqing's long letter about "joking", many stories about Luo Zhixiang were revealed, such as "owning two mobile phones" and "having improper relationship with different women" and so on. After the occurrence of negative news, Luo Zhixiang lost a huge amount of profits in economy, which also directly affected his personal reputation, and the product brand image and commercial value he spoke for also suffered different degrees of damage

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艾媒咨询｜2024-2025年中国品牌营销与千禧青年消费趋势研究报告

当前移动互联网用户规模保持小幅度增长，逐渐趋向饱和，中国移动广告市场已进入平稳发展期，营销服务商面临新的挑战和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国品牌营销与千禧青年消费趋势研究报告》数据显示，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，2025年有望突破4800亿元。近年来，营销服务商紧跟技术趋势，将AI等技术应用于文案撰写、图像处理、视频创意生成等领域，为品牌方提供更高效、个性化的营销方案。另一方面，消费者对产品的需求愈加多元和个性化，对产品的实用和设计提出了更多的要求。越来越多消费者开始为个人兴趣买单，追求个性化的消费观念，品牌方、营销服务商面临新的挑战。
At present, the scale of mobile Internet users has maintained a slight growth and is gradually becoming saturated, China's mobile advertising market has entered a period of steady development, and marketing service providers are facing new challenges and opportunities. According to the latest "Research Report on Brand Marketing and Millennial Youth Consumption Trends in China, 2024-2025" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, China's mobile advertising market will be 464.66 billion yuan in 2023, a year-on-year increase of 2.7%, and is expected to exceed 480 billion yuan in 2025. In recent years, marketing service providers have kept up with technology trends and applied AI and other technologies to copywriting, image processing, video idea generation and other fields to provide brands with more efficient and personalized marketing solutions. On the other hand, consumers' demand for products is becoming more diverse and personalized, and they care about the practicality of products, and put forward requirements for product design. More and more consumers are beginning to pay for their personal interests and pursue personalized consumption concepts, and brands and marketing service providers are facing new challenges.

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