艾媒咨询|2020-2021年中国调味品行业研究报告

本报告研究涉及企业/品牌/案例：海天味业，天味食品，梅花生物，加加食品，颐海国际，厨邦，李锦记，老干妈，太太乐

2020年中国调味品行业市场规模达到3950亿元，同比增长15.3%，预计2021年市场规模将突破4000亿元。首先是中国人口结构和家庭结构的变化，推动者调味品市场由单味调味品这片红海转向复合调味品这片蓝海，进而推动着调味品行业的发展。其次，线上商城以及新零售行业的兴起也为调味品市场带来革新。疫情对于中国的调味品市场冲击不大。随着人们生活水平的提高，对于新口味的追求将推动调味品行业的规模进一步扩大，行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示，超六成用户表示在购买调味品时关注价格与品牌知名度因素，半数以上消费者积极关注健康程度。但中国复合调味品行业相比国外仍有较大差距，市场发展潜力巨大。伴随着中国消费者家庭结构逐步转向以核心家庭为主，对于做饭成本的调控以及对于健康的考量，中国的调味品行业必定是一片新的蓝海。
In 2020, the market size of China's condiment industry will reach 395 billion yuan, with a year-on-year growth of 15.3%. It is expected that the market size will exceed 400 billion yuan in 2021. First of all, the change of population structure and family structure in China promotes the transformation of the condiment market from the red sea of single flavoring to the blue sea of compound flavoring, and further promotes the development of the condiment industry. Secondly, the rise of online shopping malls and new retail industry has also brought innovation to the condiment market. The epidemic has little impact on China's condiment market. With the improvement of people's living standards, the pursuit of new flavors will promote the further expansion of the condiment industry, and the investment and financing heat of the industry in the capital market will also rise. According to iiMedia Research, more than 60 percent of consumers pay attention to price and brand awareness when buying condiments, while more than half of consumers actively care about health. However, there is still a big gap between China's compound condiment industry and foreign countries, and the market development potential is huge. With the gradual shift of the family structure of Chinese consumers to nuclear families, the regulation of cooking costs and the consideration of health, the condiment industry in China is bound to be a new blue ocean.

艾媒咨询 | 2025-2026年中国食品风味市场与消费趋势研究报告

随着居民消费结构从“生存型”向“享受型”加速升级，大众对食品风味的需求也不再局限于“甜、咸”等基础味觉层面，而是延伸至“品质安全、消费体验感、情感共鸣价值、文化认同属性”的多维诉求，这一需求转变为食品风味市场的升级迭代奠定了坚实基础。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025-2026年中国食品风味市场与消费趋势研究报告》数据显示，2024年中国调味品市场规模已达6871亿元，同比增长16.0%；其中复合调味品市场规模为2301亿元。作为食品风味行业的重要支撑领域，调味品市场的稳健增长为整个食品风味行业的发展提供了有力保障。
在应用场景上，食品风味市场的覆盖范围广泛，已深度渗透至餐饮、休闲食品、冷冻食品等多个核心领域，其中餐饮行业的需求表现尤为突出。当前，餐饮行业正处于连锁化扩张的关键阶段，菜品风味的标准化与稳定性是连锁品牌抢占市场的核心竞争力，这一行业特性进一步推动了食品风味行业的技术创新与产品迭代。值得注意的是，消费者对餐饮风味的需求正持续升级。一方面，有64.88%的消费者认为，当前餐饮风味存在的核心痛点是同质化现象严重、缺乏独特性；另一方面，在风味创新方向上，78.43%的消费者明确期待餐饮企业能聚焦“健康化”升级。以健康化为核心的风味创新，正成为餐饮企业突破同质化困局、实现差异化竞争的关键抓手。
With the upgrading of residents' consumption structure, the public's demand for food flavors is no longer limited to basic taste levels such as sweet and salty, but has extended to multi-dimensional demands including quality and safety, consumption experience, emotional resonance value, and cultural identity attributes. This demand has laid a solid foundation for the upgrading and iteration of the food flavor market. Data from the "China Food Flavor Market and Consumption Trends Research Report 2025-2026" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy, shows that the scale of China's condiment market reached 687.1 billion yuan in 2024, with a year-on-year growth of 16.0%. Among them, the market size of compound condiments is 230.1 billion yuan. As an important supporting field of the food flavor industry, the steady growth of the condiment market provides a strong guarantee for the development of the entire food flavor industry.
In terms of application scenarios, the food flavor market has a wide coverage and has deeply penetrated into multiple core fields such as catering, snack foods, and frozen foods, among which the demand in the catering industry is particularly prominent. At present, the catering industry is at a critical stage of chain expansion. The standardization and stability of dish flavors are the core competitiveness for chain brands to capture the market. This industry characteristic further promotes technological innovation and product iteration in the food flavor industry. It is worth noting that consumers' demands for the flavor of food and beverages are continuously upgrading. On the one hand, 64.88% of consumers believe that the core pain point of current catering flavors is the severe homogenization and lack of uniqueness. On the other hand, in terms of flavor innovation, 78.43% of consumers clearly expect catering enterprises to focus on "health-oriented" upgrades. Flavor innovation centered on health is becoming a key approach for catering enterprises to break through the homogenization predicament and achieve differentiated competition.

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