《哪吒之魔童降世》大数据分析报告

本报告研究涉及企业/品牌/案例：《哪吒之魔童降世》

自上映以来，《哪吒之魔童降世》（后称《哪吒》）九破纪录，成为影史首部单日票房破2亿以及四天连续破亿的动画电影，截至7月30日《哪吒》累计票房已达10亿元，超越《西游记之大圣归来》（9.56亿）成为国产动画电影新晋票房冠军。上映后，影片甚至一天内登上微博热搜七次，备受观众热议。

Since its release, “Nezha“ (hereinafter referred to as “Nezha“) has broken nine records, becoming the first animated film in film history with a box office of 200 million in a single day and four consecutive days breaking 100 million. As of July 30, “Nezha“ had a cumulative box office of 1 billion yuan, surpassing “Monkey King: Hero Is Back “ (956 million) to become a new generation of domestic animated films. The box office champion. After its release, the film even went on the microblog seven times a day, which aroused heated discussion among the audience.

艾媒报告 |2019中国基因测序产业研究和商业应用分析报告

本报告研究涉及企业/品牌/案例：Thermo Fisher（美），Illuminate（美），（瑞士），Stem cells（加），R&D（瑞士），华大基因，贝瑞基因，金城检验，美吉生物，恒创基因，基研生物，谱元科技，景杰生物，燃石生物，基迪奥生物，谷和信息，圣庭生物，天昊生物，诺禾致源，百迈克生物，思博奥科，赛莱拉，赛贝、北昊干细胞，达安基因，燃石医学、泛生子基因、世和基因，臻和生物，鹍远基因，23魔方，瀚海基因，百奥赛图，克睿基因，药明明码，裕策生物

随着基因测序的技术推进，基因测序开始应用于生物、侦查、无创产前检测和肿瘤治疗等场景中。技术的市场化应用吸引了全球资本方关注，iiMedia Research（艾媒咨询）数据显示，2018年全球医疗健康领域资本市场中，生物技术领域获得309件投资案共138亿元美元，领跑所有细分领域。中国生物技术科研研发实力厚积薄发，特别是科创板推动了基因测序市场的进一步升温，越来越多的生物创业公司在创业初期已获得高额融资。目前，中国已经基本形成了完整的上中下游产业链，但除了华大基因、贝瑞基因等少数头部企业，中国基因测序企业多数分布于产业链中下游，并且开始出现产品同质化等问题。艾媒咨询分析师认为，第二代测序技术的普及以及第三代测序技术的加紧研发将使得基因测序作为一个更加普遍的技术手段应用到不同场景之中，但目前仍然存在监管体系不够完善、道德伦理风险等问题。企业方面应当专注研究核心技术专利，通过人才储备和差异化竞争获得市场优势；行业和相关部门应当尽快完善行业规范管理体系，推动产业健康发展。

With the advancement of gene sequencing technology, gene sequencing began to be used in biological, detection, noninvasive prenatal testing and tumor treatment and other scenarios. The market-oriented application of technology has attracted global capital attention, with iiMedia Research leading all segments of the world in 309 investments in the global healthcare capital markets in 2018, with 309 investments, according to iiMedia Research. China's biotechnology research and development strength thick and thin hair, especially the science and technology board to promote the gene sequencing market further heating up, more and more bio-startup companies in the early stage of the start-up has been high financing. At present, China has basically formed a complete upstream and downstream industrial chain, but in addition to Huada gene, Berry gene and a few other head enterprises, Most of China's gene sequencing enterprises are distributed in the middle and lower reaches of the industrial chain, and began to appear product homogenization and other issues. Ai media consulting analysts believe that the popularity of second-generation sequencing technology and the third generation of sequencing technology will make gene sequencing as a more common technical means to apply to different scenarios, but there are still problems such as inadequate regulatory system, ethical risks. Enterprises should focus on researching core technology patents and gain market advantages through talent pool and differentiated competition, and industries and related departments should improve the industry standard management system as soon as possible to promote the healthy development of the industry.

艾媒报告｜2018-2019中国电影产业研究与商业投资决策分析报告

中国电影票房市场逐年增长，2017年达到523亿元。中国电影银幕总数稳居世界第一位。2018年前三季度中国电影票房国产片票房市场表现领先进口片。其中，中外合拍片模式受到资本青睐，互联网和创新金融模式成为电影产业未来发展的探索方向。

The Chinese box office market reached 52.3 billion yuan in 2017 which is growing year by year.There are the most movie screens in China.China's domestic films were ahead of imported films at the box office in the first three quarters of 2018.Chinese and foreign co-productions are favored by the capital.Internet and innovative financial models have become the future development direction of the film industry.

艾媒舆情 | 2018中国企业舆情传播诊断报告系列——携程

艾媒大数据舆情监测系统显示，2018年以来携程企业多次陷入舆论漩涡，面临天价退票门、大数据杀熟、携程酒店竞价排名等多起舆论事件，网络舆论关注度高，负面舆情对携程企业产生了一定的影响。艾媒舆情对携程企业网络舆情监测发现，携程对三大事件的舆情应对评价指数总体较低，对舆情重视程度不足，造成了负面影响。

艾媒咨询 | 2025年全球及中国动漫产业现状剖析及前景预判投资分析报告

随着文化消费水平的提升和市场需求的扩大，全球动漫IP特色化趋势明显，并逐渐衍生出“谷子经济”等产业。此外，中国动漫头部企业纷纷向产业链上下游延伸，打造全产业链动漫经济。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年全球及中国动漫产业现状剖析及前景预判投资分析报告》数据显示近年来本土动画实现突破式增长，中国动漫产业总值由2019年的760亿元增长至2023年的4000亿元。2025年中国泛二次元周边市场规模预计达6521亿元，2029年有望达8344亿元。中国动漫市场正值爆发式增长时期，本土动画亦受到正向影响。艾媒咨询分析师认为，中国动漫市场近年来经历了快速的发展和变革，呈现出“青年化”“IP化”和“数字化”的明显趋势。动漫市场要加强原创内容创作，深化IP开发和运营，推动数字化转型，通过跨界合作，实现资源共享和互利共赢，以此来实现持续健康发展。
With the improvement of cultural consumption level and the expansion of market demand, the trend of global animation IP characteristics is obvious, and gradually derived the "millet economy" and other industries. In addition, China's animation head enterprises have extended to the upstream and downstream of the industrial chain to build the animation economy of the whole industrial chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "Investment analysis report on the status quo and prospects of global and Chinese animation industry from 2025 to 2026", which shows that local animation has achieved breakthrough growth in recent years. The total value of China's animation industry has increased from 76 billion yuan in 2019 to 400 billion yuan in 2023. In 2025, the scale of China's pan-secondary peripheral market is expected to reach 652.1 billion yuan, and it is expected to reach 834.4 billion yuan in 2029. Chinese animation market is in the period of explosive growth, and local animation is also affected positively.
Analysts from iMedia Consulting believe that Chinese animation market has experienced rapid development and change in recent years, showing a clear trend of "youth", "IP" and "digital". The animation market should strengthen original content creation, deepen IP development and operation, promote digital transformation, and realize resource sharing and mutual benefit and win-win through cross-border cooperation, so as to achieve sustainable and healthy development.

艾媒舆情|携程天价差额“退票门”事件舆情监测分析报告

2018年2月，携程客户王女士取消4万多元的机票，被携程客服告知取消订单须收取18524元机票费作为退票费，后携程遭深圳市市监委通报批评并公开致歉。艾媒大数据舆情监控系统监测显示，3月25日事件爆发后，针对携程、OTA等讨论持续发酵，4月2日携程的舆情热度值达到新高峰。

艾媒报告|2019Q3中国在线酒店预订行业监测报告

本研究报告涉及企业/品牌/案例：本研究报告涉及企业/品牌/案例：携程，同程艺龙，去哪儿，马蜂窝，途牛，飞猪，阿里巴巴，支付宝，芝麻信用，淘宝直播，美团大学美酒学院

iiMedia Research（艾媒咨询）数据显示，2019年中国在线酒店预订间夜规模预计达到9.03亿，市场继续呈现增长态势。目前新旅游人口开始崛起，90及95后对于景观房、新型酒店、网红酒店的消费偏好均较总体用户强烈，其最高可接受日均间夜价格也比总体用户高出32.5元。新消费认可且具有高消费能力、追求个性化的特点，正逐渐成为行业增长新引擎。

目前中国在线酒店预订行业正处于快速发展阶段，虽然其发展情况与欧美发达国家相比仍有差距，但存在着巨大的市场潜力。iiMedia Research（艾媒咨询）数据显示，超八成中国在线酒店预订用户处于18-39岁阶段，结构呈现年轻化特征，年轻用户及新旅游人口开始成为行业的重要增长引擎。另一方面，三线及以下城市用户占比达三成，下沉市场用户量大，且具备较强的消费意愿和能力，但目前在线化率仅为19.6%，市场仍有巨大开发空间，其发展对于行业的影响也将不断扩大。多方因素影响下，中国在线酒店预订行业的发展呈现良好势头。iiMedia Research（艾媒咨询）数据显示，中国在线酒店预订间夜量规模正逐年扩大，2019年有望突破9亿。

At present, China Online Hotel Reservation Industry is in a rapid development stage. Although its development is still behind that of developed countries in Western countries, there is still huge market potential. As the data of iiMedia Research showed, over 80% of China Online Hotel Reservation users are in the stage of 18-39 years old, with a younger structure, Young users and the new travel population has become an important growth engine for the industry. On the other hand, 30% of China Online Hotel Reservation users are from the third-tier and below cities, the scale of the users in the sinking market is large, and they have strong willingness and ability to consume. However, by far the online penetration rate of the sinking cities is only 19.6%, the market still has a huge development space, and the impact of its development on the industry will continue to expand. Under the influence of various factors, the development of China Online Hotel Reservation Industry shows a good momentum. As the data of iiMedia Research showed, the scale of China Online Hotel Reservation room nights is expanding year by year, and it is expected to exceed 900 million in 2019.

艾媒报告 | 2018上半年中国在线旅游行业研究报告

本报告研究涉及企业/品牌包括:携程、去哪儿网、艺龙旅行、同程旅游、途牛旅游、马蜂窝、飞猪旅游、马蜂窝、腾邦国际、驴妈妈、芒果网、12306、维也纳酒店、锦江之星、汉庭酒店、如家酒店、格林豪泰、全季酒店、城市便捷、海航酒店

iiMedia Research(艾媒咨询)数据显示，2017年在线旅游用户规模已达到3.25亿，预计2018年在线旅游用户规模将达到3.57亿人。2018年5月携程旅行月活跃人数达6855.2万人，领先于其他中国在线旅游平台，去哪儿旅行及同程旅游月活跃人数分别达4719.3万及2221.8万人，位列其后，头部企业月活跃人数相较其他平台领先优势明显。

艾媒舆情|2020中国春运抢票软件变“黄牛”现象引质疑舆情监测报告

本报告研究涉及企业/品牌/案例：去哪儿APP，智行火车票，飞猪，携程，同程艺龙，美团，高铁管家，新华网，央视网，时代周报

春节购票是刚需，有需求就会催生商机，抢票软件应运而生，特别是对高铁票热门站点一票难求。因此官方铁路售票软件12306和抢票平台之间的博弈长期存在。抢票软件只是将用户手动购买车票的链路照搬，用机器来操作，利用企业带宽和机器速度来当“代购”。购买了加速包或VIP的不同之处在于，刷新的频率可能会从30秒一次变成10秒一次或5秒一次，或者多个服务器同时抢票。但是，能不能抢到票仍然是概率问题。抢票难的根本原因是供求关系不平衡。
Buying tickets for the Spring Festival is just needed, and when there is demand, it will generate business opportunities. Ticket-grabbing software has emerged, especially for high-speed rail tickets. Therefore, the game between the official railway ticketing software 12306 and the ticket grabbing platform has long existed. The ticket-grabbing software simply copies the link where the user manually purchases the ticket, operates it with a machine, and uses the enterprise bandwidth and machine speed as a "purchasing agent". The difference between purchasing an acceleration package or VIP is that the refresh frequency may change from 30 seconds to 10 seconds or 5 seconds, or multiple servers can grab tickets at the same time. However, it is still a matter of probability whether tickets can be seized. The root cause of the difficulty in grabbing tickets is the imbalance between supply and demand.

艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告

本报告研究涉及企业/品牌/案例：携程，同程旅游，途牛，日光山谷，古北水镇，宋城集团，马蜂窝，众信旅游，去哪儿旅行，艺龙旅行，乐嘉体育，实宝来，四海一品，熊猫酒店，新派餐饮，天景稻香饮食，南岗喜宴，雅歌餐厅，滋粥楼，科尔海热，中青旅， TripAdvisor猫途鹰，百度旅游，驴妈妈旅游


2019年，政府工作报告提出“发展全域旅游，壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年，中国国内旅游人数55.4亿人次，入境旅游人数1.4亿人次，中国公民出境旅游人数1.5亿人次，保持增长态势。在与全域旅游结合的典型旅游产业中，冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017－2018冰雪季，中国冰雪旅游人数达到2.0亿人次；2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年，旅游产品逐渐从线下市场转移至线上市场。iiMedia Research（艾媒咨询）数据显示，2018年中国在线旅游市用户规模达3.6亿人，预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。


In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online.