关于“四川双马”的报告
艾媒咨询｜2024年中国火锅行业发展与消费行为监测报告
火锅行业在2023年迎来消费回暖，市场规模持续扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国火锅行业发展与消费行为监测报告》数据显示，2023年中国火锅行业市场规模达到5966亿元，预计2025年市场规模将达到6689亿元。火锅产业往集群化、规模化、品牌化方向发展，不断从要素驱动到创新驱动，助推火锅产业消费扩容提质升级。火锅作为社交属性较强、符合减压经济特征的品类，行业已进入白热化竞争阶段，但菜品同质化、锅底同质化问题突出。未来，火锅品牌将专注于打造专属核心优势，在细分赛道发力，主打品牌差异性，让火锅食材回归本源和正宗，给消费者带来更放心的食用体验。在消费需求细分化、多元化趋势驱动下，品牌趋向精细化运营，将会涌现更多“火锅+”形式。
The hot pot industry will usher in a recovery in consumption in 2023, and the market size will continue to expand. According to the latest "2024 China Hot pot Industry Development and Consumer Behavior Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hot pot industry will reach 596.6 billion yuan in 2023, and it is expected that the market size will reach 668.9 billion yuan in 2025. The hot pot industry is developing in the direction of clustering, scale and branding, and continues to shift from element-driven to innovation-driven, boosting the consumption expansion and quality upgrading of the hot pot industry. Hot pot, as a category with strong social attributes and in line with the economic characteristics of decompression, the industry has entered the stage of fierce competition, but the homogenization of dishes and the homogenization of the pot bottom is prominent. In the future, the hot pot brand will focus on creating exclusive core advantages, making efforts in the subdivision track, the main brand difference, so that the hot pot ingredients return to the source and authenticity, and bring consumers a more assured eating experience. Driven by the trend of differentiation and diversification of consumer demand, the brand tends to fine operation, and more "hot pot +" forms will emerge.-
艾媒咨询｜2023-2024年中国机动车头盔行业商业前景分析报告
随着中国经济持续增长和城市化进程的加速，机动车已成为人们出行的主要方式之一。人们交通安全意识提高，机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注，相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示，2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来，中国头盔行业需求量急剧增长，2023年中国摩托车头盔市场规模达202.4亿元，并将保持稳定增长，预计到2025年，中国摩托车头盔市场规模将突破250亿元。消费者方面，超七成摩托车或电动车使用者表示经常或一直戴头盔，超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为，随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视，机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development. -
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艾媒报告|2018-2019年全球及中国快递行业运行状况与商业决策调查分析报告
本报告涉及企业/品牌包括：DHL，FedDex,顺丰速运，邮政快递，韵达快递，中通快递，申通快递，圆通快递，德邦快递，天天快递，TNT，百世快递，品骏，苏宁易购，京东物流，宅急送，如风达，速尔，安能，国通，速四方，优速快递，菜鸟驿站，
全球方面，2018年世界500强公司中，物流公司占四席。以德国邮政敦豪集团(DHL)为例，2018年全年营业收入为615.5亿欧元，同比增长1.8%;但是税前利润(EBIT)为31.6亿欧元，同比下降15.5%。中国方面，2018年中国快递业务量达到500亿件，其中，广州市的快递业务量最多达到50.6亿件，上海市的快递业务收入最高，超过1000亿元。总体而言，2018年用户对于快递业的服务总体满意度有提升，但延迟问题仍是用户最不满意因素。具体公司而言，顺丰速运的准时率最高，总业务量占中国快递总业务量的61.4%。2019中国快递行业有以下发展趋势：技术发展助力智慧物流升级、快递行业集中度将进一步提高、快递行业朝高质量发展。
Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality. -
艾媒咨询|2021年上半年中国火锅行业新消费行为与趋势研究报告
本报告研究涉及企业/品牌/案例：海底捞，湊湊，东来顺
iiMedia Research(艾媒咨询)数据显示，2021年中国火锅行业市场规模将达到4998亿元，同比增长18%。在疫情逐渐消退、居民可支配收入逐步提高、火锅具备一定的社交性和上瘾性等多重因素下，预计2024年火锅餐饮市场规模将达到6413亿元，年复合增长率为8.6%。数据显示，27.9%的中国消费者每周吃火锅不少于两次，火锅餐饮业消费需求人群基数大，且消费频率高，利于商家可持续性经营。近年来 “明星网红开火锅店割韭菜”、“xx著名连锁火锅品牌锅底变味，后厨脏乱差” 等负面舆情不断出现，艾媒咨询分析师认为，未来火锅行业发展将以异质化、规范化、质量升级和服务升级为大趋势。
According to iimedia research, the market scale of China's hot pot industry will reach 499.8 billion yuan in 2021, with a year-on-year increase of 18%. Under the multiple factors such as the gradual decline of the epidemic situation, the gradual increase of residents' disposable income and the certain sociality and addiction of hot pot, it is expected that the scale of hot pot catering market will reach 641.3 billion yuan in 2024, with an annual compound growth rate of 8.6%. The data show that 27.9% of Chinese consumers eat hot pot at least twice a week. The hot pot catering industry has a large consumer demand base and high consumption frequency, which is conducive to the sustainable operation of businesses. In recent years, negative public opinions such as "star net Hongkai hot pot shop cuts leeks" and "XX famous chain hot pot brand pot bottom tastes bad and the kitchen is dirty and messy" have been emerging. AI media consulting analysts believe that the development of hot pot industry in the future will take heterogeneity, standardization, quality upgrading and service upgrading as the general trend. -
艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告
本报告研究涉及企业/品牌/案例：中文在线。
随着互联网技术的发展，大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示，2019年中国数字阅读行业市场规模达292.8亿元，受疫情影响，居家在线阅读需求的增加，预计2020年中国数字阅读市场将达372.1亿元，环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人，2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频，有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式，凭借不直接向用户收费的变现模式，成功做到市场下沉，开展移动阅读盈利新探索。行业生态越趋完善，行业发展逐步深化的大背景下，在线阅读行业的头部企业正在着手产业创新，有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。
With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry. -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例：泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌：腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展，用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下，艺人内核进一步泛化，名人转型、网红出道、虚拟偶像等相继涌现，并逐渐向多元化方向发展，艺人市场的竞争更为激烈。数据显示，2020年，中国艺人经纪市场规模达到千亿元级别，未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒报告 |2019-2020中国蓝莓产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌/案例：徐福记、阿尔卑斯、真知、好彩头、明治、旺旺、雅客，露兰姬娜，梦飞诗，御宅女，Gamorel，沃田集团，蒙牛，伊利，光明，奥瑞金，汇源集团，四季本源，Driscoll，Costa，Hortifruit，SA Berry Fruit
艾媒商情舆情数据监测系统显示，“蓝莓”网络口碑数据为83.6，正面评价比例较高。2018年，全球蓝莓产业发展整体良好，发展推动中国蓝莓市场的良性发展。智利、秘鲁、阿根廷等国家也纷纷扩大对中国的蓝莓出口，同时中国的蓝莓产量也在不断提高，2018年中国蓝莓总产量超过18万吨。目前，中国蓝莓产业链已经初步形成，包括良种培育、规模种植、休闲采摘、预冷保鲜、深度加工、品牌营销、观光旅游、包装物流等环节，催生了沃田集团等蓝莓相关企业。未来，中国国内蓝莓市场消费需求将不断扩大，在提高产量的同时需要进一步拓宽蓝莓深加工产业链，推动蓝莓产业的深加工和知名品牌打造，实现蓝莓行业整体协调发展。
The monitoring system of commercial and public opinion data of Ai media shows that the “blueberry“ network word-of-mouth data is 83.6, with a high proportion of positive evaluation. In 2018, the global blueberry industry is developing well, and the development promotes the healthy development of the blueberry market in China. Chile, Peru, Argentina and other countries have also expanded their blueberry exports to China. At the same time, China's blueberry production has been continuously increasing. In 2018, China's total blueberry production exceeded 180,000 tons. At present, China's blueberry industry chain has initially formed, including fine varieties cultivation, large-scale planting, leisure picking, pre-cooling and fresh-keeping, deep processing, brand marketing, tourism, packaging logistics and other links, resulting in the birth of blueberry-related enterprises such as Wotian Group. In the future, the consumption demand of blueberry market in China will continue to expand. While increasing production, it is necessary to further expand the blueberry deep processing industry chain, promote the deep processing of blueberry industry and build well-known brands, so as to achieve the overall coordinated development of blueberry industry.
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