全球领先的新经济产业第三方数据挖掘与分析机构
关于“增长”的报告
艾媒咨询 | 2025-2026年中国婴幼儿托育市场运行数据及趋势报告
随着生育政策调整,许多家庭尤其是双职工家庭面临婴幼儿照护的现实困境。国家卫生健康委提出规划目标,至2025年,中国每千人口拥有的3岁以下婴幼儿托位数将达到4.5个,并新增普惠性托位66万个。iiMedia Research(艾媒咨询)数据显示, 2024年中国婴幼儿托育市场规模达1518.1亿元,预计到2030年将进一步攀升至2323.1亿元。问卷调研显示,近半数家长对托育服务有需求。受访者对当前婴幼儿托育服务不满意的首要因素包括费用高(37.89%)和师资力量不足(35.79%);与此同时,托育机构的安全性与环境设施等问题也引发普遍顾虑。未来,托育机构需重点从“降成本、强师资、保安全”三方面着手,提升用户信任度与满意度。
With the adjustment of the fertility policy, many families, especially dual-income families, are facing the practical predicament of infant and toddler care. The National Health Commission has set a planning goal that by 2025, the number of childcare places for children under the age of 3 per 1,000 people in China will reach 4.5, and an additional 660,000 inclusive childcare places will be added. iiMedia Research data shows that shows that the scale of China's infant and toddler care market reached 151.81 billion yuan in 2024 and is expected to further rise to 232.31 billion yuan by 2030. A questionnaire survey shows that nearly half of the parents have a demand for childcare services. The primary factors that respondents are dissatisfied with regarding the current infant and toddler care services include high costs (37.89%) and insufficient teaching staff (35.79%). Meanwhile, issues such as the safety and environmental facilities of childcare institutions have also raised widespread concerns. In the future, childcare institutions need to focus on three aspects: reducing costs, strengthening teaching staff, and ensuring safety, to enhance users' trust and satisfaction.艾媒咨询|2020年11-12月中国直播电商行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:橘子娱乐,大禹网络,古麦嘉禾
2020年新冠疫情让大部分实体行业遭受打击,而直播电商行业却逆势上扬,已经成为大多行业复工复产、弥补销售损失的重要手段。数据显示,2020年中国直播电商市场规模达到9610亿元,同比大幅增长121.5%。艾媒咨询分析师认为,随着直播电商行业“人货场”的持续扩大,直播将逐步渗透至电商的各个领域,预计2021年直播电商整体规模将继续保持较高速增长,规模将接近12012亿元。
In 2020, the new crown epidemic hit most of the physical industry, but the direct seeding electricity supplier industry has gone against the trend. It has become an important way for most industries to resume production and make up for sales losses. According to the data, the scale of China's live broadcast e-commerce market will reach 961 billion yuan in 2020, with a significant increase of 121.5% year on year. AI media consulting analysts believe that with the continuous expansion of the "people and goods yard" of the live broadcasting e-commerce industry, live broadcasting will gradually penetrate into all fields of e-commerce. It is expected that the overall scale of live broadcasting e-commerce will continue to maintain a relatively high growth in 2021, with the scale approaching 1201.2 billion yuan.
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