艾媒咨询|2020-2025年中国短视频/直播声卡设备领域应用发展白皮书

近年来在线直播以及短视频行业发展火热，有效激发短视频/直播声卡的使用需求。iiMedia Research(艾媒咨询)数据显示，预计2025年底，中国短视频/直播音频硬件市场规模将超100亿元。随着短视频/直播声卡市场的逐步发展，技术实力的竞争或将成为市场未来主基调，具有深厚实力的厂商有望形成显著的领跑态势。iiMedia Research(艾媒咨询)数据显示，在2020年中国短视频/直播声卡品牌用户份额与满意度调研中，森然以28.5%的用户份额与4.48的满意度排名第一。凭借在声卡市场多年的深耕，森然在声卡芯片研发以及算法积累上均领跑行业。在森然、得胜等短视频/直播声卡品牌商的持续布局下，中高低端产品生态进一步完善，大众购买设备的门槛将有效降低，短视频/直播声卡设备渗透率将持续提升。未来的声卡品牌将围绕用户需求展开新一轮竞争，在购置成本、易用性、功耗优化等方面持续升级，性价比高的短视频/直播声卡产品更易得到用户青睐。

In recent years, the online live broadcast and short video industry have developed rapidly, which has effectively stimulated the demand for short video and live sound cards. As the data of iiMedia Research showed,　China's short video/live audio hardware market is expected to exceed 10 billion yuan by the end of 2025. With the development of the short video and live sound card market, the competition of technical strength may become the main tone of the market in the future, and manufacturers with profound strength are expected to form a significant lead. As the data of iiMedia Research showed, in the user share and satisfaction survey of Chinese short video/live sound card brands in 2020, Senran ranked first with a user share of 28.5% and a satisfaction rate of 4.48. With years of deep cultivation in the sound card market, Senran leads the industry in sound card chip technology and algorithm accumulation. With the continuous deployment of short video and live sound card brands such as Senran and Desheng, the ecology of mid-, high- and low-end products will be further improved, the threshold for the public to purchase equipment will be effectively reduced, and the penetration rate of short video and live sound card equipment will continue to increase. In the future, sound card brands will launch a new round of competition around user needs, and continue to upgrade in terms of purchase cost, ease of use, and power consumption optimization. Short video and live sound card products with high cost performance are more likely to be favored by users.

卡倍亿：2021年第三季度报告

艾媒咨询｜2022年中国声音经济数字化应用发展趋势报告

iiMedia Research(艾媒咨询)数据显示，2017-2021年中国声音类职业培训市场规模整体呈上升态势，并在2020年开始迎来高速增长期，在声音经济市场的占比不断提高。艾媒咨询分析师认为，声音类职业培训行业在经历了一段发展探索期后，逐渐形成了规模化发展态势，头部品牌的出现逐渐确立行业秩序，职业培训市场已成为声音经济行业的重要组成部分。

河南瑞贝卡发制品股份有限公司2021年第三季度报告

中国生态环境部-2017中国生态环境状况公报

生态环境部会同国家发展和改革委员会、自然资源部、住房和城乡建设部、交通运输部、水利部、农业农村部、国家卫生健康委员会、应急管理部、国家统计局、中国气象局、国家林业和草原局等部门共同编制完成《2017中国生态环境状况公报》(以下简称公报)。公报重点介绍2017年大气、淡水、海洋、土地、自然生态、声、辐射、气候变化与自然灾害、基础设施与能源状况，综述生态环境保护工作。

艾媒咨询 | 2025年中国有声书市场消费行为调查数据

随着智能音频技术的持续升级，中国有声书行业已形成立体化生态体系，在用户体验领域、平台运营领域、内容消费领域形成多元化消费模式。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国有声书市场消费行为调查数据》数据显示，中国有声书用户呈现高频次、场景化、情感化的消费特征。用户内容消费呈现经典与多元并存趋势，名著以38.56%的偏好度占据内容选择首位，都市小说（35.37%）、文哲经典（32.45%）及悬疑探案（32.18%）构成主流类型。36.44%的用户将“调整情绪”列为首要收听目的，凸显有声书作为情感陪伴载体的社会价值。市场格局方面，喜马拉雅以30.98%的平台使用率保持领先，其核心竞争力源于40.29%用户认可的“书籍种类丰富”优势。但用户对平台改进需求同样显著，“丰富种类”“提升内容质量”“开发同步阅读功能”“构建个性化播放列表”都是用户希望平台能改进的。艾媒咨询分析师认为，行业需着力优化内容生产机制，强化经典IP有声化改编与原创内容开发双轨并行策略，通过AI推荐算法提升用户匹配精准度。建议平台建立创作者孵化体系，完善多设备端场景适配技术，同时探索“视听同步+社群互动”的创新服务模式，以满足用户对内容深度与体验升级的持续期待。
With the continuous upgrading of intelligent audio technology, China's audio book industry has formed a three-dimensional ecosystem, and formed a diversified consumption model in the field of user experience, platform operation, and content consumption. According to the latest Consumer behavior survey data of China audiobook market in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese audiobook users show high frequency, scene and emotional consumption characteristics. The content consumption of users showed a trend of coexistence of classics and diversity, with classics occupying the first place with 38.56% preference, and urban novels (35.37%), literary and philosophical classics (32.45%) and suspense and investigation (32.18%) constituted the mainstream types. 36.44% of users listed "adjusting emotions" as the primary purpose of listening, highlighting the social value of audio books as emotional companions. In terms of market pattern, Himalaya maintains the lead with 30.98% platform utilization rate, and its core competitiveness stems from the advantage of "rich book variety" recognized by 40.29% users. However, users' demand for platform improvement is equally significant, and "enriching categories", "improving content quality", "developing synchronous reading functions" and "building personalized playlists" are all things that users hope the platform can improve. iiMedia Research believe that the industry needs to focus on optimizing the content production mechanism, strengthen the dual-track parallel strategy of classic IP audio adaptation and original content development, and improve the accuracy of user matching through AI recommendation algorithms. It is suggested that the platform establish a creator incubation system, improve the multi-device scene adaptation technology, and explore the innovative service model of "audio-visual synchronization + community interaction" to meet users' continuous expectations for content depth and experience upgrade.

艾媒咨询|2021年中国茶叶礼盒市场分析研究报告

本报告研究涉及企业/品牌/案例：CHALI茶里，小罐茶，八马茶业

iiMedia Research(艾媒咨询)数据显示，中国茶叶礼盒市场规模呈增长态势，从2017年的275.9亿元增长至2020年的374.1亿元，年均保持超过10%的增长率，预计2023年中国茶叶礼盒市场规模将达到527.2亿元。调研数据显示，有60.2%的消费者最希望提升茶叶礼盒的茶叶品质。当前茶叶礼盒商家的重心放在包装外观上，而忽略了茶叶的品质，中国消费者对于茶叶品质有着较高的要求，未来更加得到市场认可的一定是在茶叶品质上反复打磨的茶叶厂商。
According to iimedia research, the scale of China's tea gift box market is growing, from 27.59 billion yuan in 2017 to 37.41 billion yuan in 2020, with an average annual growth rate of more than 10%. It is expected that the scale of China's tea gift box market will reach 52.72 billion yuan in 2023. Survey data show that 60.2% of consumers most want to improve the tea quality of tea gift boxes. At present, the focus of tea gift box merchants is on the packaging appearance, while ignoring the quality of tea. Chinese consumers have high requirements for tea quality. In the future, tea manufacturers who repeatedly polish the quality of tea must be more recognized by the market.

海天瑞声2021年第三季度报告

上声电子：2021年第三季度报告

电声股份：2021年第三季度报告