关于“大亚圣象”的报告
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艾媒报告|2019上半年中国互联网家装专题研究报告
本报告研究涉及企业/品牌/案例：齐家网，土巴兔，圣象，美心木门，大自然家居，尚品宅配，欧派，天猫，京东，苏宁易购，极客美家，抢工长，靓家居，构家，家装e站，全友家居，风林
iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模已达到3441.9亿元，预计2020年将超过4000亿元。艾媒咨询分析师认为，受到房地产调控的宏观因素调整，整体市场增长速度受到比较大的影响，整体市场竞争也将越趋激烈。经过几年发展，互联网家装的弊端暴露出来，平台服务质量同样受到广泛关注。同时，VR、AR等新技术的出现，则为互联网家装的多个环节提供了更多的可能性，也会为行业内的营销赋能。另外，三四线城市的消费群体规模庞大，生活水平的提高使得他们对家装的要求越来越高，借助互联网的易得性，下沉市场将会成为家装的新的增长点。
As the data of iiMedia Research showed, the scale of China Online Interior Decoration market in 2018 has reached 344.19 billion yuan, and it is expected to exceed 400 billion yuan in 2020. iiMedia Research Consulting Analysts believe that by adjusting the macro factors of real estate regulation, the overall market growth rate is greatly affected, and the overall market competition will become increasingly fierce. After several years of development, the drawbacks of Online Interior Decoration have been exposed, and the quality of service of the platform has also been widely concerned. At the same time, the emergence of new technologies such as VR and AR provides more possibilities for many links of Online Interior Decoration , and also gives marketing power to the industry. In addition, the consumption scale of the three or four tier cities is huge, and the improvement of living standards makes their demands for home decoration higher and higher. With the availability of the Internet, the sinking market will become a new growth point of Online Interior Decoration. 
