全球领先的新经济产业第三方数据挖掘与分析机构
关于“央行”的报告
艾媒咨询 | 2025年中国数字人民币发展概况与用户行为调查数据
自2014年央行启动数字人民币研究以来，数字人民币已从理论探索阶段大步迈入试点推广与生态构建的关键时期。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国数字人民币发展概况与用户行为调查数据》数据显示，中国移动支付交易规模整体呈增长态势。2024年中国移动支付规模为563.7万亿元，反映出数字化和便捷化支付对中国居民生活的深刻影响。在2025年中国用户开通数字人民币服务原因中，占比最高的是“免手续费”，达到54.58%；其次是“可以离线支付”，占比为53.70%。这些数据表明实用性和便捷性是数字人民币用户选择数字人民币的主要考虑因素。在2025年中国用户认为数字人民币优势中，提升央行对货币供给和流通的控制力以41.48%的比例最高，显示出数字人民币用户对数字人民币在货币政策执行方面的高度认可；现金的使用量减少，通货增幅减少以37.24%位列第二，表明数字人民币用户认为数字人民币有助于减少现金依赖，降低通货膨胀风险。
艾媒咨询分析师认为，未来数字人民币将全方位渗透各领域，深度融入经济生活。在民生消费场景中，其将进一步下沉至偏远地区与小众商户，结合消费补贴、专属优惠等活动，提升用户使用黏性，预计在日常小额支付中的占比将大幅提升；对公领域，借助智能合约技术，在企业间结算、供应链金融等复杂业务场景实现流程简化与风险可控，成为企业资金流转的重要方式；跨境支付方面，随着国际合作推进与技术适配完成，数字人民币将在 “一带一路”沿线及周边贸易中率先实现规模应用，简化结算流程，降低汇兑成本，助力人民币国际化进程迈出关键步伐。各参与主体需强化技术协同创新，提升系统稳定性与安全性，优化用户体验，加速构建数字人民币成熟生态，推动其在经济高质量发展中发挥更大效能。
Since the central bank launched the research on the digital RMB in 2014, the digital RMB has made great strides from the theoretical exploration stage to the critical period of pilot promotion and ecosystem construction. According to the latest "Overview of the development of China's digital RMB in 2025 and user behavior survey data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the overall transaction volume of mobile payment in China shows a growth trend. In 2024, the scale of mobile payment in China was 563.7 trillion yuan, reflecting the profound impact of digital and convenient payment on the lives of Chinese residents. Among the reasons for Chinese users to activate digital RMB services in 2025, the one with the highest proportion is "no handling fee", reaching 54.58%. The second is "offline payment is available", accounting for 53.70%. These data indicate that practicality and convenience are the main considerations for digital RMB users when choosing digital RMB. Among the advantages of the digital RMB perceived by Chinese users in 2025, the proportion of enhancing the central bank's control over the money supply and circulation was the highest at 41.48%, demonstrating the high recognition of the digital RMB by users in the implementation of monetary policy. The usage of cash decreased, and the inflation rate decreased by 37.24%, ranking second. This indicates that users of the digital RMB believe that the digital RMB helps reduce cash dependence and lower the risk of inflation.
Analysts from iiMedia Research believe that in the future, the digital RMB will fully penetrate all fields and deeply integrate into economic life. In the scenarios of people's livelihood consumption, it will further extend to remote areas and niche merchants, and combine activities such as consumption subsidies and exclusive discounts to enhance user stickiness. It is expected that its proportion in daily small payments will increase significantly. In the corporate sector, by leveraging smart contract technology, process simplification and risk control can be achieved in complex business scenarios such as inter-enterprise settlement and supply chain finance, becoming an important way for enterprises to flow funds. In terms of cross-border payments, with the advancement of international cooperation and the completion of technological adaptation, the digital RMB will be first applied on a large scale in trade along and around the Belt and Road Initiative, simplifying the settlement process and reducing exchange costs, thus facilitating a crucial step forward in the internationalization of the RMB. All participating entities need to enhance technological collaborative innovation, improve the stability and security of the system, optimize user experience, accelerate the construction of a mature ecosystem for the digital RMB, and promote its greater effectiveness in high-quality economic development.-
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艾媒报告|2018中国共享单车发展现状专题研究
2018年共享单车行业去泡沫化特点明显，行业发展进入下半场。iiMedia Research(艾媒咨询)数据显示，2018年中国共享单车用户规模达到2.35亿人，用户规模渐趋稳定。共享单车主要用于解决用户短途通勤需求，iiMedia Research(艾媒咨询)数据显示，36.8%受访用户使用共享单车出于通勤目的。但单车质量是行业发展一大痛点，近四成用户曾遇到过共享单车质量问题。
As the data of iiMedia Research showed, the scale of China Shared Bikes users has reached 0.235 billion people in 2018, and it has gradually stabilized. Shared bikes are mainly used to meet users’ short-distance commuting needs. As the data of iiMedia Research showed, 36.8% of the interviewed users use shared bikes for commuting purpose. However, bicycle quality is a major pain point in the development of the industry. Nearly 40% of the users had encountered the problem of low shared bicycles quality. -
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艾媒咨询|2021年上半年中国共享出行发展专题研究报告
本报告研究涉及企业/品牌/案例：青桔单车，美团单车，滴滴出行，曹操出行，哈啰单车，神州租车，EVCARD
在共享出行领域中，共享单车、电单车进入稳步发展阶段，特别随着碳中和、健康出行等倡议以及用户逐渐适应市场，共享单车和电单车的用户规模将有一个大幅跃升空间。iiMedia Research(艾媒咨询)数据显示，2019年中国共享电单车数量已达100万辆。预计2025年共享电单车投放车辆将达到800万辆。而网约车领域则开始更关注用户体验和司机权益，iiMedia Research（艾媒咨询）数据显示，大部分用户认为网约车的安全措施如“行程分享”“行程录音”“紧急联系人”“车辆与司机的一致性审查”很有必要，能一定程度上减少网约车违法犯罪行为的发生。
In the field of shared travel, shared bicycles and motorcycles have entered a stage of steady development. Especially with initiatives such as carbon neutrality and healthy travel, and users gradually adapt to the market, the user scale of shared bicycles and motorcycles will have a significant leap. According to data from iiMedia Research, the number of shared motorcycles in China in 2019 has reached 1 million. It is estimated that 8 million shared motorcycles will be launched in 2025. The field of online car-hailing has begun to pay more attention to user experience and driver rights. According to data from iiMedia Research, most users believe that the safety measures for online car-hailing are "trip sharing", "trip recording", and "emergency contacts". It is necessary to check the consistency between the vehicle and the driver, which can reduce the occurrence of illegal and criminal behaviors of online car-hailing to a certain extent. -
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