艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告

本报告研究涉及企业/品牌/案例：格力，美的。

从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。

From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic.

艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告

本报告研究涉及企业/品牌/案例：美的，格力，华帝，苏泊尔，格兰仕，志高；其他提及企业/品牌：苏宁易购，京东，天猫，京东，拼多多，淘宝，ME GO，五星，海尔，万和，万家乐，统帅，法迪欧，松下电器，奥克斯，TCL，海信，长虹，索尼，康佳，夏新，创维，奔腾，九阳，伊莱特，三洋，威力

2020年4月13日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外，报告探讨产业上下游的运营模式，结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析，对家电行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大，并且居民的消费支出中居住消费占比较高，这都为家电行业发展奠定了基础，并且推动家电向智能化、专业化发展，预计到2020年，中国智能家居市场规模将接近1820亿元。

In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model.

艾媒报告 |2019中国家电市场运行监测及典型细分领域研究报告

本报告研究涉及企业/品牌/案例：海尔、西门子、美的、容声、三星、松下、美菱、海信、TCL、博世，格力、大金、奥克斯、志高、科龙、小米，苏宁易购，天猫，国美，京东，创维，华日，小天鹅，万家乐，康佳，方太，九阳，樱花

利好政策、消费升级与市场需求驱动下，中国家电行业快速发展。2017年，中国家电零售商品购进额达3554.6亿元，成交额达304.0亿元。2017年亿元以上的家电市场个数减少至32个。目前，在家电选购中，50.0%的人考虑个人喜好，46.0%更注重品牌知名度。艾媒金榜(iiMedia Ranking)数据显示，在空调品牌中，格力的排名最高，金榜指数达87.0；在冰箱品牌中，排名第一的为海尔冰箱，金榜指数为84.9；在电视品牌中，传统品牌TCL排名最高，金榜指数为70.5。艾媒咨询分析师认为，未来家电发展将更注重场景智能和用户体验。

Driven by favorable policies, consumption upgrade and market demand, China’s home appliance market is developing at a high speed. China’s retail purchase amount of home appliance reached 35,546 billion yuan in 2017, and the turnover were 3,040 billion yuan. Besides, the amount of home appliance market that are more than 10 billion yuan fell into 32 in 2017. Currently, 50.0% of the customers prefer to personal interest and 46.0% pay more attention to the brand popularity when purchasing the home appliance. iiMedia Ranking shows that Gree ranked the first in the brand of air conditioner, with the grade of 87.0.In terms of the brand of refrigerator, Haier was the championship, with the grade of 84.9. As for television, TCL, the traditional brand got 70.5 and won the first. iiMedia Research believes that the future development of home appliance will concentrate more on scene intelligence and user experience.

艾媒报告 |2018-2019 中国空调行业研究与商业投资决策分析报告

中国是生产空调的主要大国，其空调产量占全球空调产量八成以上。中国空调行业高销量和高库存并存，2018冷年中国空调整体销售规模8153万台，库存预计约4800万台。持续变暖的全球气候推动中国空调市场不断增长。高端柜机、中央空调和智能空调受到消费者的欢迎。

China is the major producer of air conditioners in the world.China accounts for more than 80 percent of global air conditioning production.High sales and high inventory coexist in China's air conditioning industry.In 2018 the total sales volume of air conditioners in China is 81.53 million.China's air conditioning inventory is estimated to be about 48 million units in 2018.China's air conditioning market is growing as the global climate continues to warm.High-end cabinet machines,central air conditioners and intelligent air conditioners are welcomed by consumers.