艾媒咨询 | 2023年中国备孕人群互联网行为与消费洞察报告

中国“三孩”政策以及各类辅助生殖技术的快速发展，为中国备孕产业带来了良好的市场环境和发展机遇。基于人们对优生优育的重视，适育男女备孕已经成为一个新常态。iiMedia Research（艾媒咨询）数据显示，备孕人群高度重视全面健康管理，其在备孕阶段普遍关注营养补充、作息调理及孕产知识等相关知识；在备孕信息信赖来源方面，备孕人群更倾向从专业人士处获取相关信息，医生和母婴专业媒体编辑高达77.0%和61.1%；在商品消费决策方面，62.5%的备孕人群消费支出超过备孕前，新增消费品中，孕前检查和备孕保健品占比前二，在品牌选择的决策影响上，75.7%的备孕人群聚焦在母婴APP上了解产品和品牌，而在单一品牌的搜索上表现较为分散，占比前二的分别是抖音和小红书。备孕需求下，用户会使用多个APP，81.4%的备孕用户使用母婴APP，核心需求是学习备孕知识和记录身体信息；38.8%的备孕用户使用女性健康APP来记录经期；38.4%的备孕用户会使用短视频平台，核心需求是搜索备孕品牌、购买备孕产品。26.8%的备孕用户使用内容社区平台搜索单一品牌口碑、交流备孕经历。
China's "three-child" policy and the rapid development of various types of assisted reproductive technologies have brought favorable market environment and development opportunities for China's pregnancy preparation industry. Based on people's emphasis on eugenics, it has become a new normal for fertile men and women to prepare for pregnancy. iiMedia Research's data shows that people who prepare for pregnancy attach great importance to comprehensive health management, and they generally pay attention to nutritional supplements, work and rest regimen, and pregnancy and childbirth knowledge during the stage of preparing for pregnancy; in terms of the trusted sources of information on preparing for pregnancy, people who prepare for pregnancy are more inclined to obtain relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.0% respectively. In terms of trusted sources of information on pregnancy preparation, pregnant people are more inclined to get relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.1% respectively; in terms of decision-making on consumption of commodities, 62.5% of pregnant people's consumption expenditures exceed those of the pre-pregnancy period, and pre-pregnancy checkups and pregnancy-pregnancy healthcare products account for the top two of the newly added consumer goods, and in terms of decision-making on brand choices, 75.7% of the pregnant people are focusing on mother and baby APPs to learn more about the products and brands, and in terms of searching for a single brand The performance is more decentralized, and the top two share are Jitterbug and Xiaohongshu respectively. Under the demand of pregnancy preparation, users will use multiple APPs. 81.4% of pregnant users use mother and baby APPs, and their core demand is to learn about pregnancy preparation and record body information; 38.8% of pregnant users use women's health APPs to record menstruation; 38.4% of pregnant users use short-video platforms, and their core demand is to search for pregnancy preparation brands and buy pregnancy preparation products.26.8% of pregnant users use content community platforms to search for single brand reputation and exchange pregnancy preparation experiences.

艾媒咨询｜2024-2025年中国家政服务业发展及行业投资机遇分析报告

随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。《促进家政服务业提质扩容2024年工作要点》政策的颁布，引发了社会各界高度关注和广泛热议，成为事关“调结构、稳增长、促就业、优民生”的新业态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国家政服务行业发展及行业投资机遇分析报告》显示，中国家政服务行业市场规模近年来始终保持稳定的增长态势，2023年市场规模为11641亿元，预计2026年有望突破13000亿元。随着行业发展逐渐规范化，未来家政服务将向着服务需求多样化、服务质量标准化、需求即时化的方向发展。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. The promulgation of the policy of "Promoting the Key Points of Improving the Quality and Expansion of the Domestic Service Industry in 2024" has aroused high attention and heated discussion from all sectors of society, and has become a new business form related to "structural adjustment, stabilizing growth, promoting employment and improving people's livelihood". The latest "2024-2025 China Domestic Service Industry Development and Industry Investment Opportunity Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that China's  domestic service industry market size has maintained a steady growth trend in recent years, in 2023 market size is 1.164.1 billion yuan, is expected to exceed 1.30 billion yuan in 2026. With the gradual standardization of the industry, the domestic service will develop towards the direction of diversified service demand, standardization of service quality and instant demand in the future.

艾媒咨询｜2024-2025年中国智能学习机市场趋势研究报告

随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示，2023年中国教育智能硬件市场规模达807亿元，同比增长29.53%；预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future.

艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告

近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation.

艾媒咨询｜2022年中国母婴群体消费决策洞察研究报告

2022年中国母婴消费市场规模预计达57507亿元，在政策驱动和市场需求转变升级下，母婴消费行业市场规模不断扩大，预计2024年母婴消费市场规模将超过76000亿元。

艾媒咨询｜2021-2022年中国母婴行业新媒体营销价值研究报告

本报告涉及的案例/品牌/企业：妈妈网

iiMedia Research（艾媒咨询）数据显示，2021年中国母婴市场规模将超过48000亿元，预计2024年将超过76000亿元。随着母婴群体消费意识逐渐前置，早阶母婴消费市场潜力不断被开发，并且母婴商品的选购差异化逐渐凸显，母婴产品分阶段购买成为新消费趋势。头部母垂平台凭借庞大的用户规模以及较高的品牌影响力，实现分阶段的精准信息传递，充分享受品牌带来的市场红利，实现获得更大的母婴市场份额。
According to the data of iiMedia Research, the scale of China's maternal and infant market will exceed 4800 billion yuan in 2021 and is expected to exceed 7600 billion yuan in 2024. With the gradual advance of the consumption awareness of mother and baby groups, the market potential of early-stage mother and baby consumption has been continuously developed, and the purchase differentiation of mother and baby goods has gradually become prominent. The phased purchase of mother and baby products has become a new consumption trend. With its huge user scale and high brand influence, the head mother hanging platform realizes accurate information transmission in stages, fully enjoys the market dividends brought by the brand, and achieves greater market share of mothers and infants.

艾媒咨询｜2022年中国家用学习打印机创新趋势研究报告

随着疫情防控常态化和“双减”政策落地，居家学习上网课的场景增多，促使家用打印机需求激增；传统打印机的硬件痛点突出，而学习群体对产品和服务有迭代升级需求,中国家用打印机行业迎来需求增长和消费升级的机遇。数据显示，2021年中国打印机市场规模为352.1亿元，其中家用打印机市场规模为33.8亿元。

艾媒咨询|2022中国化妆品行业新业态大数据趋势报告

1月13日下午，由中国国际贸易促进委员会汕头市委员会、汕头市化妆品行业协会主办，汕头国际商会、汕头市万邦化妆品有限公司承办，国家洗涤护肤用品质量检验检测中心（广东）协办的“中国化妆品产业发展·汕头峰会”在广东汕头召开。
在本次活动现场，艾媒咨询CEO兼首席分析师张毅重磅发布了《2022中国化妆品行业新业态大数据趋势报告》，透过大数据看中外化妆品市场。报告围绕化妆品行业市场规模、进出口金额数量、投融资事件与融资金额、消费者行为监测等方面进行分享，为化妆品行业发展带来新观点、新视角和新机遇。

艾媒报告 | 2018上半年中国货运物流行业研究报告

2013-2017年中国社会物流总额持续增长，从197.8万亿元增长到252.8万亿元。艾媒咨询分析师认为，现阶段居民用品、快递、冷链、农产品物流等物流垂直领域发展态势良好，物流产业结构的优化也将促进中国经济结构的优化。

艾媒报告|2018-2019年全球及中国快递行业运行状况与商业决策调查分析报告

本报告涉及企业/品牌包括：DHL，FedDex,顺丰速运，邮政快递，韵达快递，中通快递，申通快递，圆通快递，德邦快递，天天快递，TNT，百世快递，品骏，苏宁易购，京东物流，宅急送，如风达，速尔，安能，国通，速四方，优速快递，菜鸟驿站，

全球方面，2018年世界500强公司中，物流公司占四席。以德国邮政敦豪集团(DHL)为例，2018年全年营业收入为615.5亿欧元，同比增长1.8%;但是税前利润(EBIT)为31.6亿欧元，同比下降15.5%。中国方面，2018年中国快递业务量达到500亿件，其中，广州市的快递业务量最多达到50.6亿件，上海市的快递业务收入最高，超过1000亿元。总体而言，2018年用户对于快递业的服务总体满意度有提升，但延迟问题仍是用户最不满意因素。具体公司而言，顺丰速运的准时率最高，总业务量占中国快递总业务量的61.4%。2019中国快递行业有以下发展趋势：技术发展助力智慧物流升级、快递行业集中度将进一步提高、快递行业朝高质量发展。

Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality.