艾媒咨询｜2024-2025年中国智能学习机市场趋势研究报告

随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示，2023年中国教育智能硬件市场规模达807亿元，同比增长29.53%；预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future.

艾媒咨询：2015-2016年中国移动教育市场研究报告

本报告主要研究了中国移动教育市场的发展概况和用户使用习惯与偏好，同时详细分析了有道词典、小伴龙、作业帮、考研帮、扇贝单词等四个移动教育细分市场里的典型案例，预测了2016年中国移动教育行业发展趋势。

艾媒咨询 | 2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告

2025年中国人工智能市场正迎来发展新机遇。随着“DeepSeek”的发布，重新改变了市场对开源大模型的认知。DeepSeek的快速发展正在深刻影响着各行各业的未来发展，推动各行业向智能化、数字化方向加速转型。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年，全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为，身处变革浪潮中的DeepSeek，正迎来机遇与挑战并存的关键发展阶段。随着人工智能技术的突飞猛进，在应用领域，其展现出强劲的发展潜力，有望在更多行业实现突破，逐步成长为引领人工智能技术进步的中坚力量。
The Chinese artificial intelligence market is embracing new opportunities in 2025. With the release of "DeepSeek", the market's perception of open-source large models has been fundamentally altered. The rapid development of Deepseek is profoundly influencing the future of various industries, accelerating their transformation towards intelligence and digitalization. The latest report "2025-2026 DeepSeek's Business Opportunities and Layout Strategies in the Industrial Chain" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size are experiencing significant growth trends. It is projected that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that DeepSeek, which is in the midst of the wave of change, is now at a critical stage of development where opportunities and challenges coexist. With the rapid advancement of artificial intelligence technology, it has demonstrated strong development potential in application fields and is expected to achieve breakthroughs in more industries, gradually growing into a key force leading the progress of artificial intelligence technology.

艾媒咨询 | 2024-2025年中国AI大模型市场现状及发展趋势研究报告

自OpenAI 发布 ChatGPT以来，大模型产业掀起全球的关注，AI大模型已经成为科技创新的新高地。AI大模型因其强大的数据处理能力和卓越的性能表现，被视为推动产业升级和经济转型的重要引擎。近年来，中国积极布局、大力支持AI大模型发展，相关科技公司积极研发国产大模型，同时不断涌现出大量大模型科技公司。随着技术的不断成熟和应用场景的不断拓展，AI大模型正逐渐渗透到各行各业，成为推动社会进步和经济发展的新动力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国AI大模型市场现状及发展趋势研究报告》数据显示，2024年中国AI大模型市场规模约为294.16亿元，预计2026年将突破700亿元，中国AI大模型行业正处于爆发式发展阶段。艾媒咨询分析师认为，AI大模型已初步具有算力高效利用能力、真实世界感知能力、自主学习能力以及创作能力等。中国大部分的国产AI大模型可在文本、图像等方面赋能，并广泛渗透到娱乐、电商、工作以及垂直领域等各类应用之中，为中国传统行业进行数字化赋能。
Since OpenAI released ChatGPT, the large model industry has raised global attention. AI large models have become a new highland of scientific and technological innovation. Because of its powerful data processing capabilities and excellent performance, AI large models are regarded as an important engine to promote industrial upgrading and economic transformation. In recent years, China has actively laid out and vigorously supported the development of AI large models, and relevant technology companies have actively developed domestic large models, while a large number of large model technology companies have continuously emerged. With the continuous maturity of technology and the continuous expansion of application scenarios, AI large models are gradually penetrating into all walks of life and becoming a new driving force to promote social progress and economic development.According to the latest "2024 wechat video user portrait and Behavior insight report" released by iiMedia Research, Data show that in 2024, the size of China's AI large model market is about 29.416 billion yuan, and it is expected to break through 70 billion yuan in 2026. China's AI large model industry is in the stage of explosive development.  The iiMedia consulting analysts believe that the AI large model has initially had the ability to efficiently use computing power, the ability to perceive the real world, the ability to learn independently and the ability to create. Most of China's domestic AI large models can empower text, images and other aspects, and widely penetrate into various applications such as entertainment, e-commerce, work and vertical fields, and digitally empower China's traditional industries.

艾媒咨询 | 2025-2026年中国智能平板学习机市场趋势研究报告

随着技术的不断发展，智能平板学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国智能平板学习机市场趋势研究报告》数据显示，2024年中国智能平板学习机市场规模达270.72亿元，同比增长48.27%，预计2027年中国智能平板学习机市场规模将超500亿元。艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, intelligent tablet learning machine product technology is increasingly mature, widely used in a number of education and learning scenarios, its broad application prospects will promote the rapid growth of China's intelligent learning machine industry. According to the latest "China's smart tablet learning machine market trend Research Report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's smart tablet learning machine in 2024 will reach 27.072 billion yuan, an increase of 48.27%. It is expected that the market size of China's smart tablet learning machine will exceed 50 billion yuan in 2027. Analysts from iMedia Consulting believe that China's educational intelligent products are bringing more possibilities and innovation to traditional educational methods, and the deep integration of emerging technologies such as artificial intelligence and education is an important step for the high-quality development of the intelligent learning machine field in the future.

艾媒报告|2019上半年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：51Talk，新东方在线，掌门教育，乂学教育，编程猫，学而思，作业帮，VIPKID,米乐英语，海风教育，学霸君1对1，沪江网校，美术宝，爱棋道，火花思维，豌豆思维，小猿搜题，一起作业，哒哒英语，溢米辅导，三好网，弹琴吧，洋葱数学，作业盒子，爱因思维，慧满分，口袋题库，波比英语，核桃编程

互联网的普及和发展带来的“互联网+教育”，中国在线教育用户规模不断攀升，而作为其垂直领域的K12在线教育的用户规模，同样保持增长势头。同时，中国政府对于“互联网+教育”的重视与支持，以及AI技术的快速发展，为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人，市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示，教师匹配问题是K12在线教育用户最希望得到改善的方面，42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度，47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是，用户对于产品与技术相结合的感受并不强烈，仅9.1%用户对于产品中的前沿科技元素有清晰地感知，其中教师匹配环节与前沿科技的结合用户感知程度最高，有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。

With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology.

艾媒报告 |2019中国中小学校外辅导市场与课业负担状况专题调查报告

本报告研究涉及企业/品牌包括:小猿搜题、互动作业、学习宝、纳米盒、作业精灵、魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算

虽然2018年国家对教育行业进行了大幅整改，但教育资源分配不均、教学方式单一、校外辅导参差不齐的问题依然存在。2018年中国中小学生学业压力依然沉重，家长压力不断增加，假期成为“第三学期”。未来，“互联网+教育”、虚拟现实将助力普惠教育，教育部将继续出台减压政策，学校与家长将合力帮助学生健康快乐成长。

Although the state has carried out a major rectification of the education industry in 2018, problems such as uneven distribution of educational resources, single teaching methods and uneven off-campus tutoring still exist. In 2018, the academic pressure on Chinese primary and middle school students is still heavy, and the pressure on parents is increasing. The holiday has become the “third semester“. According to the data of iiMedia Research, half of the students spend 3-4 hours on homework during school, most of the primary and secondary school students have academic tests every week during school, most of the parents of primary and secondary school students insist on off-campus tutoring, and the off-campus tutoring takes up nearly half of the time in holidays. In the future, the “Internet + education“ and virtual reality will help the inclusive education. The ministry of education will continue to issue policies to relieve pressure. Schools and parents will work together to help students grow up healthily and happily.

艾媒咨询 | 2025年中国智能学习机行业发展状况和消费行为调查数据

随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能学习机行业发展状况和消费行为调查数据》显示，2024年中国教育智能硬件市场规模达962亿元，预计2025年达到1125亿元；2024年中国智能学习机市场规模达270.72亿元，预计2027年中国智能学习机市场规模将达到514.41亿元。随着家长和学生对于教育质量要求的提高，传统的“一刀切”教学模式已无法满足其需求。智能学习机通过AI技术，能够根据学生的学习进度和能力提供定制化的学习方案，满足个性化学习需求。
在消费者购买智能学习机产品的种类中，排名前三的分别是智能学习笔（58.33%）、儿童手表（49.43%）、电子词典笔（39.94%）。此外，在购买学习机时，学习资源（66.92%）成为首要关注因素，使用体验（52.31%）与售后服务（48.46%）次之。这表明，智能学习机产品的竞争核心正从技术功能转向“内容+服务”的综合生态构建。未来，能够整合优质教育资源、提供流畅交互体验并建立完善服务体系的品牌，将在市场竞争中占据主导地位。
艾媒咨询分析师认为，未来中国智能学习机产品将向“内容生态化、服务个性化、交互人性化”深度演进。硬件参数将不再是竞争焦点，行业核心壁垒在于构建覆盖全学科、适配多教材版本的优质内容资源库。AI技术将进一步赋能，实现真正意义上的个性化学习路径规划与实时学情反馈。同时，产品将更注重情感化交互与护眼设计，从学习工具转变为懂孩子的学习伙伴。此外，伴随“双减”政策深化，与校内课堂互补的精准辅导及家庭教育场景解决方案，将成为关键增长点。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest survey data on the development status and consumer behavior of China's intelligent learning machine industry in 2025 released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the market size of China's education intelligent hardware will reach 96.2 billion yuan in 2024, and is expected to reach 112.5 billion yuan by 2025; The market size of intelligent learning machines in China is expected to reach 27.072 billion yuan by 2024, and is projected to reach 51.441 billion yuan by 2027. With the increasing demands of parents and students for educational quality, the traditional "one size fits all" teaching model can no longer meet their needs. Intelligent learning machines can provide customized learning plans based on students' learning progress and abilities through AI technology, meeting personalized learning needs.
Among the types of smart learning machine products purchased by consumers, the top three are smart learning (58.33%), children's watches (49.43%), and electronic dictionary pens (39.94%). In addition, when purchasing a learning device, learning resources (66.92%) become the primary concern, followed by user experience (52.31%) and after-sales service (48.46%). This indicates that the competitive core of intelligent learning machine products is shifting from technical functions to the comprehensive ecological construction of "content+services". In the future, brands that can integrate high-quality educational resources, provide smooth interactive experiences, and establish a comprehensive service system will dominate the market competition.
Analysts from iMedia Consulting believe that in the future, Chinese intelligent learning machine products will deeply evolve towards "content ecology, personalized services, and interactive humanization". Hardware parameters will no longer be the focus of competition, and the core barrier of the industry lies in building a high-quality content resource library that covers all disciplines and is compatible with multiple textbook versions. AI technology will further empower and achieve truly personalized learning path planning and real-time learning feedback. At the same time, the product will focus more on emotional interaction and eye protection design, transforming from a learning tool to a learning partner who understands children. In addition, with the deepening of the "double reduction" policy, precise tutoring and family education scene solutions that complement on campus classrooms will become key growth points.

艾媒咨询｜2022年中国家用学习打印机创新趋势研究报告

随着疫情防控常态化和“双减”政策落地，居家学习上网课的场景增多，促使家用打印机需求激增；传统打印机的硬件痛点突出，而学习群体对产品和服务有迭代升级需求,中国家用打印机行业迎来需求增长和消费升级的机遇。数据显示，2021年中国打印机市场规模为352.1亿元，其中家用打印机市场规模为33.8亿元。

艾媒报告|2018中国在线教育行业白皮书

本报告研究涉及企业/品牌包括:掌门1对1、哒哒英语、VIPKID、SSAT、米乐教育、网易云课程、小猿搜题、一起小学学生、互动作业、纳米盒、尚德机构、精锐教育、21世纪教育、英语流利说、华图教育、沪江网校、卓越教育、新东方在线、作业盒子、宝宝玩英语、成长保、松鼠AI智适应教育、智慧树、作业帮、龙之门教育、极客晨星、妙小程、编程猫、VIPCODE编程、十六进制科技、啊哈编程星球、斑马编程、傲梦编程、WeCode、Pipacode、好前程、沪江网校、腾讯课堂、百度传课、新东方在线、海风教育、51Talk、学霸君、快对作业

iiMedia Research(艾媒咨询)数据显示，预计2020年中国在线教育用户规模将达2.96亿人。在线教育的突出优势在于灵活便捷、资源丰富，并且结合AI、VR、AR等技术满足用户多元化、个性化的需求，弥补了传统线下教育存在的不足和缺陷。84.9%的在线教育用户认可线上线下结合的教育模式。艾媒咨询分析师认为，人工智能技术的发展将推动个性化在线教育普及。

As the data of iiMedia Research showed,It is estimated that the scale of online education users in China will reach 296 million in 2020. The outstanding advantages of online education are flexible and convenient, rich in resources, and combined with AI, VR, AR and other technologies to meet the diversified and personalized needs of users, making up for the shortcomings and shortcomings of traditional offline education. 84.9% of online education users recognize the online and offline education model. In the future, the development and application of artificial intelligence technology will promote the popularization of personalized online education.