全球领先的新经济产业第三方数据挖掘与分析机构
关于“VIPKID”的报告
2017-2018年中国在线教育行业白皮书（VIP版）
本报告研究涉及企业/品牌包括:新东方网、华图教育、拓维信息、新南洋、全通教育、高思教育、行动教育、51Talk、好未来、正保教育、说课英语、沪江网校、VIPKID、腾讯课堂、哒哒英语、和讯财道、网易公开课、网易云课堂、淘宝大学、中国大学MOOC、MOOC学院、TOP小站、菁优网、作业帮、猿题库、儿歌多多
2017年11月22日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017年中国在线教育行业白皮书》。报告显示, 2017年中国在线教育市场规模预计达到2810亿元，预计2018年市场规模将突破3000亿元关口，达到3480亿元。-
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艾媒报告丨2018中国K12在线英语教育市场专题研究报告
本报告研究涉及企业/品牌包括:Eduline、科大讯飞、驰声科技、腾讯云、云知声、欢拓、爱乐奇、52Talk、VIPKID、DaDa哒哒英语、vipJr、趣趣ABC、米乐英语、久趣英语、abc360、阿卡索、魔力耳朵、飞博教育、微语言、YY教育、宝宝玩英语、常常启蒙英语
iiMedia Research(艾媒咨询)数据显示，2018中国在线教育市场规模将达3480亿元。非一线城市K12在线英语用户占比达60.3%，发展潜力大;而师资、课程多元化成用户平台选择首要出发点。艾媒咨询分析师认为，教育作为永不过时的话题，已在社会成为一种“刚需”产品，未来，知名度、美誉度将成K12在线英语培训平台发展重要因素。 -
艾媒咨询|2020-2021年中国在线一对一少儿英语行业师资储备专题研究报告
本报告研究涉及企业/品牌/案例：阿卡索,哒哒英语,伴鱼少儿英语
随着经济全球化发展，英语成为了重要沟通工具与竞争优势。中国在线教育市场处于高速发展阶段，未来该行业有望进一步加速扩张。首先是居民收入水平的提高，使得教育类相关费用支出保持较高水平。伴随着互联网的普及和网络技术工具的升级，使得在线少儿英语行业 1对1授课形式的大范围应用在技术上得到支持。2020年中国市场规模达4858亿元。同时，中国在线教育用户规模一直保持高速增长的状态，目前用户规模已达3766万人。iiMedia Research(艾媒咨询)数据显示，超八成用户对目前在线1对1少儿英语师资水平表示满意，近七成用户建议严格把关教师教学水平。超五成用户非常看好在线1对1少儿英语行业发展，三成用户比较看好但认为平台水平有待提升。随着市场上出先更多同类型的在线1对1少儿英语平台，未来寻找优质的获客渠道，提高获客精准度是平台形成差异化竞争的关键。同时，外教规模和质量将是在线教育平台的发展关键。
With the development of economic globalization, English has become an important communication tool and competitive advantage. China's online education market moves to the stage of rapid development, and the industry is expected to further accelerate its expansion in the future. The first is the increase in the income level of residents, which keeps expenditures related to education at a relatively high level. With the popularization of the Internet and the upgrading of network technology tools, the large-scale application of one-to-one teaching in the online children's English industry has been technically supported. In 2020, the Chinese market will reach 485.8 billion yuan. At the same time, the number of online education users in China has been maintaining rapid growth, and the number of users has now reached 37.66 million. According to data from iiMedia Research, more than 80% of users are satisfied with the current online 1-to-1 children's English teacher level, and nearly 70% of users suggest that they strictly control the teaching level of teachers. Over 50% of users are very optimistic about the development of the online education industry, while 30% of users are more optimistic, although they believe that the level of the platform needs to be improved. With the emergence of more similar online 1-to-1 children's English platforms in the market, looking for high-quality customer acquisition channels in the future and improving customer acquisition accuracy are the keys to platform differentiation. At the same time, the scale and quality of foreign teachers will be the key to the development of online education platforms. -
艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告
本报告研究涉及企业/品牌/案例：网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。
政策门槛的提升加速了行业的整合，疫情带来了新的发展机遇，中国在线青少儿英语行业迎来新发展，2020年中国在线少儿英语教育市场规模达到4858亿元，预计到2021年底市场渗透率将达到37%，2022年将达51%。iiMedia Research（艾媒咨询）数据显示，53.6%的受访者更倾向于选择AI趣味互动课，49.2%的受访者会选择游戏教学课，在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式，从而提升少儿对于学习的兴趣和学习效果。未来，在线少儿英语教育市场格局将趋于纺锤形，行业分化愈发明显，头部机构将利用自身优势抓住机遇，迎来一波新的高速增长机会。随着在线教育下沉，本地化网校将迎来崛起，地域龙头布局本地化网校，OMO 混合服务模式将愈发普遍。
The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common. -
艾媒报告|2020Q1中国中小学在线教育行业运行监测报告
本报告研究涉及企业/品牌/案例：好未来，方直科技，作业帮，猿辅导；其他提及企业/品牌：学而思培优，爱智康，摩比思维馆，励步英语，顺顺留学，钉钉，虎牙直播，VIPKID，学习通，腾讯课堂，希沃白板，智学网，跟谁学
iiMedia Research(艾媒咨询)数据显示，中国在线教育市场规模逐年上升，预计2020年达到4538亿元。2019年中国中小学在校学生数达到17802.6万人，基于巨大的学生体量规模，以及疫情期间政府关于“停课不停学”等政策为中小学在线教育提供了快速发展的契机。iiMedia Research(艾媒咨询)数据显示，49.6%的受访中小学学生家长认为在线学习方便、安全，但有46.7%的受访中小学学生认为在线学习难以集中注意力，52.4%的中小学教师认为在线学习效果一般。目前，中小学在线教育市场迎来发展契机，但产品体验仍有较大提升空间，市场竞争格局未定，能够在用户体验方面具备优势的企业存在突围机会。
As the data of iiMedia Research showed, the scale of online education market in China has increased year by year, and is expected to reach 453.8 billion yuan in 2020. In 2019, the number of students in primary and secondary schools in China reached 17.782.6 million. Based on the huge student scale and the government's policy of "Closed non-stop learning." during the novel coronavirus pneumonia, it provided an opportunity for rapid development of online education in primary and secondary schools. As the data of iiMedia Research showed, 49.6% of the parents of primary and secondary school students thought that online learning was convenient and safe, but 46.7% of the primary and secondary school students thought it was difficult to concentrate on online learning, and 52.4% of the primary and secondary school teachers thought that the effect of online learning was average. At present, the online education market for primary and secondary schools is confronted with a development opportunities, but there is still increased potential for improvement in product experience, the market competition pattern is uncertain, and companies that have advantages in user experience have opportunities to break through. -
艾媒报告|2019上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例：51Talk，新东方在线，掌门教育，乂学教育，编程猫，学而思，作业帮，VIPKID,米乐英语，海风教育，学霸君1对1，沪江网校，美术宝，爱棋道，火花思维，豌豆思维，小猿搜题，一起作业，哒哒英语，溢米辅导，三好网，弹琴吧，洋葱数学，作业盒子，爱因思维，慧满分，口袋题库，波比英语，核桃编程
互联网的普及和发展带来的“互联网+教育”，中国在线教育用户规模不断攀升，而作为其垂直领域的K12在线教育的用户规模，同样保持增长势头。同时，中国政府对于“互联网+教育”的重视与支持，以及AI技术的快速发展，为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人，市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示，教师匹配问题是K12在线教育用户最希望得到改善的方面，42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度，47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是，用户对于产品与技术相结合的感受并不强烈，仅9.1%用户对于产品中的前沿科技元素有清晰地感知，其中教师匹配环节与前沿科技的结合用户感知程度最高，有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。
With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology. -
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艾媒报告 |2019中国K12在线教育行业研究报告
本报告涉及企业/品牌包括：网易有道、一起作业、猿辅导、小猿搜题、掌门一对一、米乐英语、松鼠AI、VIPKID、英语趣配音、网易公开课、有道精品课、GOGOKID、DADA英语、好未来、沪江网校、学霸君、新东方在线、晓羊教育、扣丁学堂、互动作业帮
在政策鼓励、AI技术进步的环境下，K12在线教育的市场规模进一步扩大。iiMedia Research(艾媒咨询)数据显示，目前在线学科辅导仍然是K12在线教育的主要需求，超过八成的在线教育用户是为了进行学科辅导，英语和数学是在线学科辅导中最热门的两个学科。超过六成的K12在线学科辅导用户认可成绩提升效果。除了学科辅导，K12素质教育这一个细分市场也开始受到在线教育平台的关注。K12兴趣教育课程中编程最受欢迎(占比22.8%)，其次是绘画和声乐等课程。虽然在线教育行业发展逐渐成熟，但K12在线教育在各线城市的认知程度仍存在差异，一线城市的用户比例(50.4%)远高于二三线城市(分别为35.6%和21.1%)。面对三四线城市广阔的发展市场，未来行业将呈现下沉式的发展趋势。K12在线教育也正处在协调配合线下教育的调整期，将通过线上线下教育的融合更好地解决在线教育教学进度难以跟进和课堂氛围缺乏等痛点。
The market scale of K12 online education will be further expanded in the future, where there existed the supporting policies and advanced AI technology. As the data of iiMedia Research showed, online subject tutoring is still the main demand of K12 online education users. Over 80% of online education users were subject tutoring users. Among all the subjects, English and Math were the two most popular subjects. More than 60% of K12 online education users were satisfied with the achievement enhancement effect of online subject tutoring. In spite of online subject tutoring, online education industry started to pay attention to the market segment of the quality education. K12 programming was the most popular extracurricular lesson, accounting for 22.8%. The followings were painting and vocal music. Although the online education industry was growing to be gradually mature, there were still differences in the cognitive level of K12 online education in various cities. The proportion of K12 online education users in first-tier city (50.4%) was significantly higher than the proportions of the second and third-tier cities (35.6% and 21.1% respectively). Facing the large amounts of development opportunities in third-tier and fourth-tier cities, the industry is showing a downward trend. At the same time, K12 online education industry was adjusting itself to cooperate with the offline education, and trying to solve to the pain points of having difficulties in following up the progress and lacking of real class atmosphere.
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