关于“帝立奥巴”的报告
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艾媒咨询|2020年11-12月中国母婴行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例：飞鹤,奥飞娱乐,袋鼠妈妈
近年来，受我国人口出生率变动、消费水平升级以及移动互联网的崛起等一系列因素的影响，中国母婴市场规模不断扩大，预计2021年将达到7.63万亿元。母婴细分领域婴幼儿食品、用品、玩具以及孕产妇护肤等都实现了不同幅度的增长，其中婴幼儿辅食、调味品成为商家探索的新消费场景。此外，以95后为代表的新生代逐步成为妈妈群体的主流，她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征，这将加速推进母婴市场升级变革。
In recent years, affected by a series of factors such as the change of China's birth rate, the upgrading of consumption level and the rise of mobile Internet, the scale of China's maternal and child market has been expanding, and is expected to reach 7.63 trillion yuan in 2021. Infant food, supplies, toys and skin care of pregnant and lying in women have achieved different growth rates in the field of maternal and infant segmentation. Infant complementary food and condiments have become new consumption scenarios explored by businesses. In addition, the new generation, represented by the post-95 generation, has gradually become the mainstream of the mother group. They have new characteristics in parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and child market. -
艾媒咨询|2020年中国盲盒行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例：泡泡玛特，奥飞娱乐，52Toys。
伴随着消费升级，人们对提升生活品质和满足情绪需求的产品和服务接纳度更高。盲盒因其具有的高度不确定性，激发了年轻群体的消费潜力。数据显示，95后最“烧钱”的爱好中，盲盒手办排名第一。95后成为盲盒的重要消费用户，占比近4成，其中8.6%的用户可以接受盲盒单价在1000元以上。在高毛利率、高增长、创新的销售模式、新兴的千亿年轻潮玩市场等因素吸引下，资本、上市公司纷纷抢滩盲盒市场，盲盒市场前景可期。
As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects. -
艾媒咨询|2020年中国迷你仓行业发展现状及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例：考拉迷你仓， CBD迷你仓，京小仓，迷你仓。
其他企业/品牌：去那存，优立仓，中国迷你仓，大众迷你仓，乐存乐库，安东自助仓，万物仓，放东西，跑跑箱。
随着城市房价上升、人均居民可居住面积不断下降、个人购买力旺盛，城市居民产生了储存闲置物品的需求。加上迷你仓行业配套服务，如物流仓储等的快速发展，都推动了迷你仓行业市场规模的扩大。数据显示，2020年，中国迷你仓行业市场规模达到11.4亿元，同比增长28%，预计2021年将以22%的增速升至14.0亿元。行业良好的前景吸引京东、顺丰、万科等巨头入局，市场体量逐步扩大。艾媒咨询分析师认为，作为新兴行业，迷你仓的发展符合城市功能服务细分的发展趋势，具有较大的发展潜力。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放。
With the rise of urban housing prices, per capita living space has been declining, personal purchasing power is strong, urban residents have generated the need to store idle goods. Coupled with the mini-warehouse industry supporting services, such as the rapid development of logistics warehousing, have promoted the mini-warehouse industry market scale expansion. In 2020, the market size of China's mini warehouse industry reached 1.14 billion yuan, up 28 percent year on year, and is expected to grow by 22 percent to 1.40 billion yuan, according to the 2021. Good prospects for the industry to attract JD.com, SF & Fung, Vanke and other giants into the game, the market volume has gradually expanded. iimedia research believe that as an emerging industry, the development of mini-warehouse in line with the development trend of urban functional service SEGMENTATION, with greater development potential. In the future, with the mini-warehouse industry demand and concept of the gradual resolution of the two major difficulties, China's mini-warehouse industry dividends will be released gradually. -
艾媒咨询|2020年7-8月中国母婴行业运行及上市公司双月报告
本报告研究涉及企业/品牌/案例：汤臣倍健，巴拉巴拉，星辉娱乐。
在疫情影响下，母亲保健品的线上销量明显增强，2020年天猫618，孕产妇营养品同比增长了206%，叶酸同比增长了97%，如叶酸、燕窝等产品的需求市场将不断扩大。而在婴儿用品方面，家长越来越关注儿童的身心发育，重视玩具产品的益智功能，关注其趣味性和教育性。
Under the influence of the epidemic, online sales of maternal health products have increased significantly. In 2020, Tmall 618, maternal nutrition products increased by 206% year-on-year, and folic acid increased by 97% year-on-year. The demand for products such as folic acid and Edible Nest will continue to expand
. In terms of baby products, parents are paying more and more attention to the physical and mental development of children, paying attention to the educational functions of toy products, and paying attention to their fun and education -
艾媒咨询|2020年7-8月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：新片场、青藤文化、蜂群文化。
随着直播电商的爆红，全国各地对直播电商产业的扶持政策也越来越多。直播电商通过创新商业新模式推动城市经济的高质量发展，同时创造更多的新就业。然而，直播中出现的吃播现象引起舆论关注，在央视新闻在节目中批评有些大胃王吃播时存在浪费严重的现象的背景下，各大直播平台也纷纷做出回应，将加强对美食直播内容的审核。
With the popularity of live e-commerce, there are more and more supportive policies for the live e-commerce industry across the country. Live e-commerce promotes the high-quality development of the urban economy through innovative new business models, while creating more new jobs. However, the phenomenon of eating and broadcasting in the live broadcast has attracted public attention. In the context of CCTV News criticizing some big stomachs in the program for serious waste when eating and broadcasting, major live broadcast platforms have also responded and will strengthen their food Review of live content. -
艾媒咨询|2020上半年中国跨境电商行业趋势研究报告
本报告研究涉及企业/品牌/案例：行云全球汇、奥买家。
2020年上半年，受疫情影响，整体跨境电商交易在商品端、物流端等方面都收到较大影响，但是欧美等主要市场的消费格局转变以及一系列利于跨境电商发展的政策落地也推动了中国跨境电商进出口的发展，2020上半年中国通过海关跨境电商管理平台进出口增长26.2%，预计2020年底中国跨境电商交易规模将达到10.3万亿元。当前，年轻的消费群体日渐崛起，其消费潜力不断被挖掘和释放。iiMedia Research(艾媒咨询)数据显示，对于受访的跨境消费年轻人群来说，热衷新潮流、尝试新的消费体验成为其进行跨境消费的主要原因，近六成用户最看重的因素是商品质量。未来，更加符合年轻用户消费需求、文化价值的，集社交互动、内容营销、多端渠道于一体的场景化跨境电商消费将成为新趋势。
In the first half of 2020, affected by the epidemic, overall cross-border e-commerce transactions have been greatly affected in terms of commodities and logistics. However, the changes in consumption patterns in major markets such as Europe and the United States and the implementation of a series of policies conducive to the development of cross-border e-commerce have also promoted the development of China’s cross-border e-commerce import and export. In the first half of 2020, China's imports and exports through the customs cross-border e-commerce management platform increased by 26.2%. It is expected that the scale of China's cross-border e-commerce transactions will reach 10.3 trillion yuan by the end of 2020. At present, young consumer groups’ consumption potential is constantly being tapped and released. As the data of iiMedia Research showed, for the young cross-border consumer groups interviewed, enthusiasm for new trends and trying new consumer experiences has become the main reason for their cross-border consumption. And nearly 60% of them value product quality the most. In the future, scenario-based cross-border e-commerce consumption that integrates social interaction, content marketing, and multiple channels will become a new trend that is more in line with the consumption needs and cultural values of young users. -
艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击，反向助力家装消费用户向线上迁移，也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选，iiMedia Research(艾媒咨询)数据显示，2020Q1中国新增互联网装修企业同比增长率达18.8%，家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为，电商巨头以及新进入者的不断涌入，会为家装市场带来更多新技术、新模式、新业态，行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research， the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges.
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