关于“平板电脑”的报告
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艾媒报告|2020中国智能硬件行业发展全景研究报告
本报告研究涉及企业/品牌/案例：小米，科沃斯，网易有道，乐心，蔚来，任e行；其他提及企业/品牌：华为，OPPO，vivo，魅族，中兴，联想，苹果，海信，创维，长虹，TCL，海尔，飞利浦，三星，酷开，康佳
iiMedia Research(艾媒咨询)数据显示，中国智能硬件市场规模大，增长迅速，2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化，对智能产品的消费需求日益增加。智能家居，消费电子及智能交通等细分领域都得到了较快发展，iiMedia Research(艾媒咨询)数据显示，中国智能家居2020年市场规模预计达到1820亿元，中国可穿戴设备出货量2020年预计突破1亿件，2035年全球智能汽车规模预计将达到1180万辆。目前，消费电子领域成长型产业整体渗透率不高，潜在用户规模大，发展前景广阔，将成为智能硬件行业新的增长点。
As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly，which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020，the shipment of wearable device will exceed 100 million in 2020，the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China. -
艾媒报告|2019中国云游戏行业专题研究报告
本报告研究涉及企业/品牌/案例：腾讯，英特尔，完美世界，谷歌，电信，华为，网易游戏，三七互娱，金山云，格来云游戏，视博云，红手指，小沃科技，达龙云电脑，中国联通，中国移动，阿里云，Ubitus，海马云，中国信通院
2019年以来，中国5G商用落地加速，云游戏作为重要的应用场景，商业价值日益凸显，逐渐成为多方厂商争相布局的热门赛道。虽然部分初创企业早有布局，但受技术、内容、体验感等多种因素制约，云游戏在中国市场并未得到广泛推广，用户认知程度不高。iiMedia Research（艾媒咨询）数据显示，66.9%的受访网民对云游戏了解较为匮乏，其中完全没听过的占27.8%。艾媒咨询分析师认为，5G的快速推进，让云游戏重回发展风口，云游戏产业投入力度将会大幅增加，有利于提升社会的关注度、认知度以及参与度。预计未来三年，中国云游戏用户将保持较高的增长速率，至2021年用户规模将达3.73亿人。与此同时，云游戏也将带动整个游戏产业链的变革，提升游戏开发商产业链话语权，激化云游戏平台之间的竞争，推动游戏内容品质升级。
Since 2019, China's 5G commercial landing has accelerated. As an important application scenario, cloud games have become increasingly prominent commercial value, and gradually become a hot track for multiple manufacturers to compete for layout. Although some start-ups have layout for a long time, restricted by technology, content, experience and other factors, cloud games have not been widely promoted in the Chinese market, and the user awareness is not high. According to the data of iiMedia research, 66.9% of the Internet users interviewed lack of knowledge about cloud games, of which 27.8% have never heard of it. iiMedia consulting analysts believe that with the rapid promotion of 5G, cloud games will return to the development outlet, and the investment in cloud game industry will increase significantly, which is conducive to improving the attention, awareness and participation of the society. It is expected that in the next three years, cloud game users in China will maintain a high growth rate, and the number of users will reach 373 million by 2021. At the same time, cloud games will also drive the transformation of the entire game industry chain, enhance the voice of game developers in the industry chain, intensify the competition between cloud game platforms, and promote the upgrading of game content quality. -
艾媒报告|2019中国3C产品电商市场研究与消费者洞察报告
相关企业：三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心
利好政策、技术进步和市场需求驱动下，全球3C产品行业高速发展，2018年全球主要3C产品出货量达39.3亿台；同时，中国电商交易额逐年增长，3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求，中国3C产品消费持续升级。2018年中国平板电脑市场中，中国企业华为和联想占总市场33.3%的市场份额。2018年，国内手机市场总体出货量4.1亿部，国产品牌手机出货量3.7亿部，占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势，销售额逐年上升。iiMedia Research（艾媒咨询）数据显示，3C产品电商平台中苏宁易购的网络口碑最佳，3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用，带动3C产品进入发展快车道，艾媒咨询分析师认为，大数据将成为电商发展的核心竞争力，3C产品厂商应积极布局5G新风口，迎接3C产品带来新的市场机遇。
Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities. -
艾媒报告|2019中国4K产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括：TCL集团、京东方A、四川长虹、创维数字、华数传媒、国星光电、广电网络、捷成股份、丝路视觉、高斯贝尔、银河电子、中颖电子、国科微、东方网络、北京君正、圣邦股份、永新光学、中威电子、数码科技
利好政策、技术进步和市场需求驱动下，全球4K产业高速发展，2018年全球4K电视出货量达1.02亿台，中国4K产业虽然起步晚，但4K终端设备具备领先优势，2018年中国4K电视渗透率已达58.0%，预计2021年将达71.0%。目前中国4K已形成包括核心元器件制造、终端呈现设备制造和内容生产制作在内的三大产业链环节，产业发展前景广阔，2018年前三季度6家4K概念股上市公司营收突破百亿元，其中，TCL集团营收达到822.4亿元，成为中国4K概念第一股。iiMedia Research（艾媒咨询）数据显示，广东地区最关注4K产业，相关上市公司中京东方A（000725.SZ）的网络关注度最高，华数传媒（000156.SZ）的网络口碑最好。随着5G技术的发展成熟和应用，带动4K产业进入发展快车道，艾媒咨询分析师认为，未来4K显示技术在文教娱乐、工业制造、医疗健康和交通等领域将有更多的创新性融合。
Driven by favorable policies, technological advancement and market demand, the global Ultra HD industry is developing at a high speed. In 2018, global 4K TV shipments reached 102 million units. Although China's Ultra HD industry started late, 4K terminal equipment has a leading edge. The penetration rate of China's 4K TV has reached 58.0% in 2018 and is expected to reach 71.0% in 2021. At present, China Ultra HD has formed three major industrial chain links including core component manufacturing, terminal rendering equipment manufacturing and content production and production. In the first three quarters of 2018, the revenue of six 4K concept stock listed companies exceeded 10 billion. Yuan, of which, TCL Group's revenue reached 82.24 billion yuan, becoming the first share of China's 4K concept. According to iiMedia Research, the Guangdong region is most concerned about the Ultra HD industry. The related listed companies, BOE A (000725.SZ), have the highest network attention, and China Digital Media (000156.SZ) has the best network reputation. With the development and application of 5G technology, which is driving China Ultra HD industry into the fast lane of development, iiMedia Consulting analysts believe that the future 4K display technology will have more innovative integration in the fields of culture, education, entertainment, industrial manufacturing, medical health and transportation area. -
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