艾媒咨询|2020年9-10月中国母婴行业运行及上市公司双月报告

本报告研究涉及企业/品牌/案例：爹地宝贝，帮宝适，漫熙，全棉时代。

数据显示，当前孕妇服装产品多集中在30元以下的价格区间，同时哺乳文胸也开始成为热销产品。艾媒咨询分析师认为，当前孕妇们还是更倾向于购买平价的产品。但随着95后妈妈的不断增加，以及用户观念的不断转变，未来高端化、功能性产品为主流。

Data shows that the current maternity clothing products are mostly concentrated in the price range below 30 yuan, and breastfeeding bras have also begun to become popular products. iiMedia Research believes that currently pregnant women are still more inclined to buy cheap products. However, with the continuous increase of post-95 mothers and the continuous change of user concepts, high-end and functional products will become the mainstream in the future.

艾媒咨询|2020年中国内衣行业发展现状及消费者习惯分析报告

本报告研究涉及企业/品牌/案例：都市丽人、汇洁、南极人、全棉时代。
其他企业/品牌：爱慕、古今、婷美,、猫人、Victoria’s Secret、黛安芬、爱美丽,、柏拉图、夏娃之秀、天猫、京东、淘宝、内外、氧气、茵曼,、倾惟、Ubras等。

2019年，中国内衣（含文胸、内裤、袜子、居家服）人均年支出增长到57.5美元（约350元）。消费者需求上升的同时，内衣质量的要求也上升，内衣卖家市场转变为买家市场。iiMedia Research（艾媒咨询）调研数据显示消费者对当前内衣品牌不满意的主要原因为款式单一、质量不够好、缺乏功能性等方面。

In 2019, the annual per capita expenditure on underwear (including bras, underwear, socks, and home clothes) in China increased to 57.5 US dollars (about 350 yuan). While consumer demand has risen, the requirements for underwear quality have also risen, and the underwear seller market has transformed into a buyer market. Survey data from iiMedia Research shows that the main reasons consumers are dissatisfied with current underwear brands are the single style, insufficient quality and lack of functionality.