关于“广汽丰田”的报告
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艾媒咨询|2021年10-11月中国汽车行业监测报告
本报告涉及的案例/品牌/企业：上汽、长安、吉利
数据显示，2021年10月，中国商用车出口3.3万辆，较9月份下降13.8%，同比增长37.2%，11月出口3.0万辆，较上月再次下降，降幅10.5%，同比增长13.0%。1-11月累计出口商用车36.6万辆，同比增长77.0%，其中新能源商用车增幅为70.4%。艾媒咨询分析师认为，虽然新能源商用车出口增幅迅猛，但整体占比依然较小，仅占出口总量的3.3%，商用车海外市场份额有待进一步提高。数据显示，2021年11月末，中国汽车库存达到72.4万辆，汽车经销商库存预警指数达到55.4%，环比上升2.9个百分点，位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力，造成企业经营业绩下滑，不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry. -
艾媒咨询|2021中国月饼行业新消费趋势研究报告
本报告研究涉及企业/品牌/案例：稻香村（苏州），五芳斋
随着国民消费购买力增加，以及中国人民对传统节日越来越重视，在互联网时代的月饼延伸出了更多的社交属性，中秋佳节送礼成为了中国消费者表达祝福的最重要方式之一。在此背景下，国内的高端月饼市场崛起，月饼行业有高端化、精品化发展的趋势，使得整体月饼价格有所提升，带动销售规模增长。iiMedia Research(艾媒咨询)数据显示，2015-2020年，从131.8亿元上升到205.2亿元，预计2021年中国月饼销售额达到218.1亿元。
As the purchasing power of national consumption increases and the Chinese people pay more and more attention to traditional festivals, moon cakes in the Internet era extend more social attributes. Mid Autumn Festival gift giving has become one of the most important ways for Chinese consumers to express their blessings. In this context, the domestic high-end moon cake market is rising, and the moon cake industry has the trend of high-end and high-quality development, which improves the overall moon cake price and drives the growth of sales scale. According to the data of iimedia research, from 2015 to 2020, it increased from 13.18 billion yuan to 20.52 billion yuan. It is expected that the sales of moon cakes in China will reach 21.81 billion yuan in 2021. -
艾媒咨询|2021年中国月饼市场与消费趋势调查报告
本报告研究涉及企业/品牌/案例：广州酒家，华美食品，苏州稻香村
数据显示，2020年中国月饼市场销售规模已超200亿元，随着疫情防控常态化、国民对传统节日重视提高，走亲访友的需求将继续复苏，预计2021年中国月饼销售规模将达218亿元。在行业快速发展的同时，市场消费也呈现出新的特点，2021年中国月饼消费自吃需求增多、送礼需求相对降低，保证月饼味道与品质，将成为月饼品牌持续发展的立足之本。从月饼制作企业来看，主要有餐饮企业布局食品生产业务、烘焙企业推出应季产品与以借势营销为主要目的的跨界品牌三种企业。总体而言，在市场竞争加剧、月饼消费需求变化等因素推动下，中国月饼市场将会朝着规范化、口味持续创新、包装风格本土化等方向发展。
According to data, the sales scale of China's mooncake market in 2020 has exceeded 20 billion yuan. With the normalization of epidemic prevention and control and the masses' emphasis on traditional festivals, the demand for visiting relatives and friends will continue to recover. It is estimated that the sales scale of mooncakes in China will reach 20 billion yuan in 2021. 21.8 billion yuan. With the rapid development of the industry, market consumption has also shown new characteristics. In 2021, the demand for self-catering mooncakes in my country will increase, and the demand for gifts will relatively decrease. Ensuring the taste and quality of mooncakes will become the basis for the sustainable development of mooncake brands. From the perspective of moon cake manufacturers, there are three main types of companies: catering companies that deploy food production business, bakery companies that launch seasonal products, and cross-border brands that focus on the market. In general, driven by factors such as intensified market competition and changes in moon cake consumer demand, the Chinese moon cake market will develop in the direction of standardization, continuous innovation in taste, and localization of packaging styles. -
艾媒咨询|2020年7-8月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例：丰田汽车，小鹏汽车， 广汽丰田。
iiMedia Research（艾媒咨询）数据显示，2020年8月的特斯拉、蔚来、理想等车企股价行情变动引起众多股份的关注，此外加上新能源车小鹏赴美上市，都使得“新能源车”成为社会关注的焦点。艾媒咨询分析师认为，新能源车热度会持续走高，但伴随补贴退坡势必将在一定程度上影响消费者购买意愿，该行业将进入残酷的淘汰赛阶段。
iiMedia Research data show that in August 2020, Tesla, NIO, LI and other auto companies share price changes caused a lot of concern, in addition to XPEV to the United States listing, all make "new energy vehicles" become the focus of social attention. iiMedia consulting analysts believe that the heat of new energy vehicles will continue to rise, but with subsidies will inevitably affect consumers' willingness to buy to a certain extent, the industry will enter a brutal phase of elimination. -
艾媒咨询|2020年9-10月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例：一汽大众、吉利汽车、特斯拉。
2020年上半年，国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果，为下半年车市恢复奠定了基础。同时，“金九银十”这个汽车传统销售旺季的到来，加上消费者在经济方面的安全感以及身处的环境现状的改善，都共同驱动了车市销量的增长。数据显示，2020年1-10月，汽车产销1951.9万辆和1969.9万辆，同比下降4.6%和4.7%，降幅与1-9月相比，分别收窄2.1个百分点和2.2个百分点。其中，10月的汽车产销分别达到255.2万辆和257.3万辆，环比增长0.9%和0.31%，同比增长11.0%和12.5%。
In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year.
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