全球领先的新经济产业第三方数据挖掘与分析机构
关于“一汽丰田”的报告
艾媒咨询|2020年7-8月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:丰田汽车,小鹏汽车, 广汽丰田。
iiMedia Research(艾媒咨询)数据显示,2020年8月的特斯拉、蔚来、理想等车企股价行情变动引起众多股份的关注,此外加上新能源车小鹏赴美上市,都使得“新能源车”成为社会关注的焦点。艾媒咨询分析师认为,新能源车热度会持续走高,但伴随补贴退坡势必将在一定程度上影响消费者购买意愿,该行业将进入残酷的淘汰赛阶段。
iiMedia Research data show that in August 2020, Tesla, NIO, LI and other auto companies share price changes caused a lot of concern, in addition to XPEV to the United States listing, all make "new energy vehicles" become the focus of social attention. iiMedia consulting analysts believe that the heat of new energy vehicles will continue to rise, but with subsidies will inevitably affect consumers' willingness to buy to a certain extent, the industry will enter a brutal phase of elimination.艾媒咨询|2020年5-6月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:蔚来汽车,比亚迪。
2020年6月中国汽车产业逐步回归正轨,乘用车产销量都有一定增长。狭义乘用车综合销量排名前十的多为合资品牌,自主品牌仅有吉利汽车和长安汽车入围。从汽车质量看,2020上半年,汽车行业实施召回有93次事件,召回总量约321.44万辆,较去年同期增长约16.4%。发动机问题是汽车召回的主要原因,共召回261.27万辆,占比超过8成。
In June 2020, China's auto industry will gradually return to the right track, and passenger vehicle production and sales will have a certain increase. In the narrow sense, the top ten in terms of comprehensive sales volume of passenger vehicles are mostly joint venture brands, and only Geely Automobile and Changan Automobile are shortlisted for independent brands. In terms of car quality, in the first half of 2020, there were 93 recalls in the automotive industry, and the total number of recalls was about 3.2144 million vehicles, an increase of about 16.4% over the same period last year. Engine problems are the main reason for automobile recalls, with a total of 2,612,700 vehicles being recalled, accounting for more than 80%.艾媒舆情|3·15舆情专题系列:奥迪“白血病门”舆情监测报告
2019年3月11日,一篇名为《他们都买了奥迪车,他们都得了白血病》的文章在微信朋友圈引起极高关注。文中,有六位自称购买并驾驶奥迪车的车主或车主家属患上了白血病,对此,奥迪回应称,车主患癌与奥迪无必然联系。奥迪已然不是第一次被点名异味问题,作为消费者信赖的知名车企,如果不认真去对待每一位消费者的投诉,奥迪或将再次因“异味”问题深陷舆论漩涡。
On March 11, 2019, an article entitled “They all bought Audi cars, they all got leukemia“ attracted great attention in the circle of Wechat friends. In the article, six owners or family members who claimed to buy and drive an Audi car suffered from leukemia. To this end, Audi responded that the owner's cancer was not necessarily associated with Audi. Audi is not the first time to be named as a problem of odor. As a well-known car company trusted by consumers, if we do not seriously deal with every consumer's complaints, Audi may once again fall into the whirlpool of public opinion because of “odor“.艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车
2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。
The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month.
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