关于“上汽通用”的报告
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艾媒咨询|2020年9-10月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例：一汽大众、吉利汽车、特斯拉。
2020年上半年，国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果，为下半年车市恢复奠定了基础。同时，“金九银十”这个汽车传统销售旺季的到来，加上消费者在经济方面的安全感以及身处的环境现状的改善，都共同驱动了车市销量的增长。数据显示，2020年1-10月，汽车产销1951.9万辆和1969.9万辆，同比下降4.6%和4.7%，降幅与1-9月相比，分别收窄2.1个百分点和2.2个百分点。其中，10月的汽车产销分别达到255.2万辆和257.3万辆，环比增长0.9%和0.31%，同比增长11.0%和12.5%。
In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year. -
艾媒咨询|2020年7-8月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例：丰田汽车，小鹏汽车， 广汽丰田。
iiMedia Research（艾媒咨询）数据显示，2020年8月的特斯拉、蔚来、理想等车企股价行情变动引起众多股份的关注，此外加上新能源车小鹏赴美上市，都使得“新能源车”成为社会关注的焦点。艾媒咨询分析师认为，新能源车热度会持续走高，但伴随补贴退坡势必将在一定程度上影响消费者购买意愿，该行业将进入残酷的淘汰赛阶段。
iiMedia Research data show that in August 2020, Tesla, NIO, LI and other auto companies share price changes caused a lot of concern, in addition to XPEV to the United States listing, all make "new energy vehicles" become the focus of social attention. iiMedia consulting analysts believe that the heat of new energy vehicles will continue to rise, but with subsidies will inevitably affect consumers' willingness to buy to a certain extent, the industry will enter a brutal phase of elimination. -
艾媒咨询|2020年中国营销SaaS行业发展专题研究报告
本报告研究涉及企业/品牌/案例：Adobe、询盘云、赛诺贝斯。
iiMedia Research（艾媒咨询）数据显示，2020年中国SaaS行业市场规模预计达到253.4亿元，其中CRM市场发展迅速，2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支，其发展潜力不容小觑。而目前广告投放渠道中，数字广告，特别是移动广告渠道重要性愈加突出，即使在海外市场，也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务，同时发挥数据中台作用，为业务应用场景落地提供统一的数据输出与数据分析能力支持。
As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios. -
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艾媒咨询|2020年5-6月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例：蔚来汽车，比亚迪。
2020年6月中国汽车产业逐步回归正轨，乘用车产销量都有一定增长。狭义乘用车综合销量排名前十的多为合资品牌，自主品牌仅有吉利汽车和长安汽车入围。从汽车质量看，2020上半年，汽车行业实施召回有93次事件，召回总量约321.44万辆，较去年同期增长约16.4%。发动机问题是汽车召回的主要原因，共召回261.27万辆，占比超过8成。
In June 2020, China's auto industry will gradually return to the right track, and passenger vehicle production and sales will have a certain increase. In the narrow sense, the top ten in terms of comprehensive sales volume of passenger vehicles are mostly joint venture brands, and only Geely Automobile and Changan Automobile are shortlisted for independent brands. In terms of car quality, in the first half of 2020, there were 93 recalls in the automotive industry, and the total number of recalls was about 3.2144 million vehicles, an increase of about 16.4% over the same period last year. Engine problems are the main reason for automobile recalls, with a total of 2,612,700 vehicles being recalled, accounting for more than 80%. -
艾媒报告|2020年3-4月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例：特斯拉，比亚迪。其他提及企业/品牌:上汽大众,吉利汽车,一汽大众,广汽丰田,北京现代,小鹏汽车,东风日产,通用,福特,长安汽车,金龙客车,轩逸,哈弗H6,五菱宏光,科技出行,小马智行,车好多集团,蔚来汽车,奇瑞汽车,上海通用五菱,北汽集团,凯美瑞,雷凌,朗逸,宝来,卡罗拉,速腾,传祺GS4等
2020年4月，中国汽车行业产销量均突破了200万辆，稍高于去年同期水平，其中商用车强、乘用车弱的局面仍较为明显。艾媒咨询分析师认为，国家一系列的宏观调控政策，为对冲疫情影响、稳定经济运行提供了有力保障，特别是积极稳健的货币政策，给地方企业巨大的贷款支持和债务支持，对汽车企业有一定的利好作用。
In April 2020, the production and sales volume of China's auto industry exceeded 2 million units, slightly higher than the same period last year. Among them, the situation of strong commercial vehicles and weak passenger vehicles is still more obvious. iiMedia Research believe that a series of national macro-control policies have provided a strong guarantee for hedging the impact of the epidemic and stabilizing economic operation, especially active and stable monetary policies, which provide huge loan support and debt support for local enterprises Has a certain positive effect. -
艾媒报告|2019年12月中国汽车行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例：上汽集团，广汽集团，北京汽车，吉利汽车，东风汽车，比亚迪，中国重汽，宇通客车，江铃汽车，一汽轿车，金龙汽车，江淮汽车，一汽夏利，一汽大众，上汽大众，东风日产，吉利汽车，上汽通用，上汽通用五菱，长安汽车，长城汽车，北京现代，东风本田，北汽EU系列，北汽EC系列，宝骏新能源，奔腾B30 EV，Aion S，奇瑞eQ，荣威Ei5，朗逸BEV，启辰D60 EV，宝马5系 PHEV，哈弗H6，CS75，博越，途观，探岳，比亚迪宋，荣威RX5，CR-V，哈弗M6，途岳，五菱宏光，别克GL8，宝骏730，宝骏RM-5，宝骏360，风行，ELYSION，奥德赛，G10，风光330，轩逸，朗逸，速腾，宝来，卡罗拉，帕萨特，桑特纳，英朗，雷凌，北汽EU系列
艾媒咨询分析师统计发现，综合来看，尽管2019年乘用车车型较往年产量下降，就12月份而言，中国乘用车产量高于去年同期水平。但是，2019年12月中国汽车投诉数据1400条，同比增长216%，环比增加67.4%。被投诉汽车中，一半以上是中系汽车（52.94%）；其中发动机和传动系是受到投诉最多的两类问题。艾媒咨询分析师认为，加强汽车及其售后服务质量，是在当前推动汽车销售的必要举措。
iiMedia Research found that, overall, although passenger car models in 2019 were lower than in previous years, in terms of December, China's passenger car output was higher than the same period last year. However, in December 2019, there were 1,400 data on China's automobile complaints, a year-on-year increase of 216% and a month-on-month increase of 67.4%. Among the complained cars, more than half were mid-range cars (52.94%); of which, the engine and drive train were the two most complained types. Ai Media Consulting analysts believe that strengthening the quality of automobiles and their after-sales services is a necessary measure to promote automobile sales at present. -
艾媒报告|2020中国“新冠疫期”企业信心与降薪行为数据调查报告
艾媒商情舆情数据监测系统显示，企业的降薪行为得到了广泛的关注，关键词“降薪”的热度在3月9日当天极速飙升，网络热度指数峰值达到812，“减薪”等话题也拥有较高的网络热度。在企业陆续复工过程中，降薪行为不断出现。据不完全统计，自2月3日至3月15日，已有30家知名企业涉及降薪等薪资调整行为或政策。iiMedia Research(艾媒咨询)数据显示，在受访职场人群中，薪资下降者分布较多的行业分别为制造业、互联网产业、餐饮零售、房地产业和物流服务。艾媒咨询分析师认为，疫情导致复工难，2月份供给端产能急剧下降，同时出行受限抑制消费。供给和需求双萎缩让各行业经营受重创，降低人力成本，让员工与企业共克时艰成为主流之选。iiMedia Research(艾媒咨询)数据显示，近八成职场人士对企业2月份薪资下降予以理解。艾媒咨询分析师认为，随着政策助力复工复产与国家新基建计划的实施，国内经济有望逐步回暖。
As the data of iiMedia Public Opinion Monitoring system showed, that companies' salary reduction have received widespread attention. The keyword " Salary Reduction" has soared on the 9th of March, and the peak Internet popularity index reached 812. " Salary Reduction" and other topics Also has a high degree of network popularity. In the process of enterprises returning to work one after another, the behavior of salary reduction continues to appear. According to incomplete statistics, from February 3 to March 15, there have been 30 well-known enterprises involved in salary adjustment and other salary adjustment behaviors or policies. As the data of iiMedia Research showed, among the workplaces surveyed, the industries with the largest number of wage dropers are
manufacturing, the Internet industry, catering and retail, real estate, and logistics services. iiMedia Research consulting analysts believe that the epidemic has caused difficulty in resuming work. In February, supply-side production capacity dropped sharply, and travel was restricted to restrain consumption. The double shrinkage of supply and demand has severely damaged the operation of various industries, reduce human resourceslabor costs, and made it the mainstream choice for employees and enterprises to overcome difficulties together. As the data of iiMedia Research showed, nearly 80% of professionals understand the company's salary decline in February. iiMedia Research consulting analysts believe that the market is expected to recover further as policies help resume production and the implementation of the national new infrastructure plan.
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