麦克奥迪：2021年第三季度报告

艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告

本报告研究涉及企业/品牌/案例：吉利汽车,特斯拉；其他提及企业/品牌：起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车

2020年春节较往年早至，春节前时间短，不少消费者有延后购买汽车的打算；同时春节假期为汽车销售真空期，车市1月销量相对惨淡。从各项数据来看，2020年1月中国汽车销量194.10万辆，环比下降26.98%；同比下降18.00%，各类车型的产量、销量均出现环比下降现象。

The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month.

艾媒舆情|3·15舆情专题系列:奥迪“白血病门”舆情监测报告

2019年3月11日，一篇名为《他们都买了奥迪车，他们都得了白血病》的文章在微信朋友圈引起极高关注。文中，有六位自称购买并驾驶奥迪车的车主或车主家属患上了白血病，对此，奥迪回应称，车主患癌与奥迪无必然联系。奥迪已然不是第一次被点名异味问题，作为消费者信赖的知名车企，如果不认真去对待每一位消费者的投诉，奥迪或将再次因“异味”问题深陷舆论漩涡。

On March 11, 2019, an article entitled “They all bought Audi cars, they all got leukemia“ attracted great attention in the circle of Wechat friends. In the article, six owners or family members who claimed to buy and drive an Audi car suffered from leukemia. To this end, Audi responded that the owner's cancer was not necessarily associated with Audi. Audi is not the first time to be named as a problem of odor. As a well-known car company trusted by consumers, if we do not seriously deal with every consumer's complaints, Audi may once again fall into the whirlpool of public opinion because of “odor“.

艾媒报告 |2019中国3·15消费者权益调查报告汽车篇

中国汽车行业市场规模大，2018年总销售量达2808万辆，十大主要品牌掌握了89.2%的市场份额。在庞大的市场基础下和新能源汽车迅速崛起的背景下，汽车行业生产与销售过程中暗藏着许多隐患。2018年汽车行业发生了多起负面事件，其中，东风本田“机油门”事件暴露了汽车的质检问题、新能源汽车事件自爆昭示了新能源的安全问题、长城汽车“黑公关”表现了行业的恶性竞争问题。艾媒草莓派调研结果显示，近七成消费者在乘用车使用过程中出现过故障，但仅三成消费者有过维权经历，主要诉求为赔偿。

China's automotive industry market is large, 2018 total sales of 28.08 million vehicles, the top ten major brands have mastered 89.2% of the market share. Under the background of the huge market and the rapid rise of new energy vehicles, there are many hidden dangers in the process of production and sales in the automobile industry. In 2018, there were a number of negative events in the automotive industry, among which, Dongfeng Honda “Machine throttle“ incident exposed the problem of automobile quality inspection, new energy vehicle incident self-explosion shows the safety of new energy, Great Wall Automobile “black public relations“ shows the industry's vicious competition problem. The results of the iiMedia shows that nearly 70% consumers have failed in the use of passenger cars, but only 30% of consumers have had the experience of defending their rights, the main appeal is compensation.

艾媒舆情 | 沃尔沃汽车品牌舆情监测报告

艾媒舆情（yq.iimedia.cn）监测发现，2018年沃尔沃汽车品牌的网民关注度较大，网友评价以正面为主。沃尔沃旗下的2018款XC60、S60和XC90车型中网友较为关注XC60，其口碑也高于其他两款车型。

艾媒舆情|3·15预热专题：特斯拉自动驾驶惹争议 汽车质量问题受关注

2018年1月20日，于京港澳高速邯郸段发生一起特斯拉MODEL S与前方道路清扫车追尾事故，特斯拉驾驶者不治身亡。事件经交警认定，事故主要责任人为特斯拉的驾驶者，但驾驶者的父亲起诉称，事故元凶是特斯拉夸大的自动驾驶功能。艾媒大数据舆情监控系统数据显示，特斯拉自动驾驶引车祸事件热度持续发酵。