全球领先的新经济产业第三方数据挖掘与分析机构
关于“雷凌”的报告
艾媒咨询 | 2025-2026年中国冰淇淋行业消费趋势监测与案例研究报告
中国冰淇淋行业将迎来“需求驱动、创新引领、数字化赋能”的新阶段,机遇与挑战并存。iiMedia Research(艾媒咨询)数据显示, 2024年冰淇淋行业市场规模达1835亿元,预计到2030年规模将进一步增长至2334亿元。未来,随着行业集中度的逐步提升,传统企业需加速转型,拥抱数字化与创新;新品牌需强化差异化定位,聚焦细分需求;产业链上下游企业需加强协同,方能在激烈竞争中占据先机,实现长期稳健增长。
The Chinese ice cream industry is about to enter a new stage characterized by "demand-driven, innovation-led and digital-empowered", with both opportunities and challenges coexisting. iiMedia Research data shows that the market size of the ice cream industry reached 183.5 billion yuan in 2024 and is expected to further grow to 233.4 billion yuan by 2030. In the future, as the industry concentration gradually increases, traditional enterprises need to accelerate their transformation and embrace digitalization and innovation. New brands need to strengthen their differentiated positioning and focus on niche demands. Enterprises in the upstream and downstream of the industrial chain need to enhance coordination in order to gain the upper hand in fierce competition and achieve long-term stable growth.
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