关于“应用软件”的报告
艾媒咨询|2024年中国虚拟化软件行业研究报告
随着中国虚拟行业发展战略发布实施和自主可控的发展指引,虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域,国产软件厂商不断加大自主创新投入,虚拟化软件及相关技术的突破和产品的优化迭代,使中国软件厂商完成了对国外虚拟技术上的“超车”,核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段,国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟化软件行业研究报告》数据显示,2023年中国云计算市场规模约为3097.3亿元,预计2025年将突破4000亿元,反映出中国云计算发展取得了良好的成效,云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心,预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为,国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求,为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market.艾媒咨询|2024年中国信创产业发展白皮书(完整版)
得益于中国数字经济的迅猛发展,2023年中国信创产业规模达20961.9亿元,2027年有望达到37011.3亿元,中国信创市场释放出前所未有的活力。艾媒咨询数据显示,2024年中国国产PC整机市场规模将达5182.3亿元,中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大,尤其在办公软件领域,办公OA、编辑类的国产软件已普遍被企业应用,如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下,信创产品及解决方案应用将在各行各业的渗透持续加深,行业规模持续增长。
白皮书由艾媒咨询主编,汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表,内容丰富、数据详实,深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势,为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.艾媒咨询|2024年中国信创产业发展白皮书(精简版)
得益于中国数字经济的迅猛发展,2023年中国信创产业规模达20961.9亿元,2027年有望达到37011.3亿元,中国信创市场释放出前所未有的活力。艾媒咨询数据显示,2024年中国国产PC整机市场规模将达5182.3亿元,中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大,尤其在办公软件领域,办公OA、编辑类的国产软件已普遍被企业应用,如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下,信创产品及解决方案应用将在各行各业的渗透持续加深,行业规模持续增长。
白皮书由艾媒咨询主编,汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表,内容丰富、数据详实,深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势,为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告
人工智能行业作为当今科技领域最具活力和潜力的前沿阵地,依托于大数据、云计算和算法技术的迅猛发展,重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界,开始在各行各业发挥着至关重要的作用,并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示,2018-2024年,中国人工智能行业市场规模快速扩张,2024年达7470亿元,同比增长41.0%,预计2025年规模达到10457亿元,占全球比重达20.9%。相较2021年,2023年中国人工智能在互联网(89%)、电信(68%)、政务(65%)、金融(64%)等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大,且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为,技术创新与突破是人工智能发展的核心驱动力。算法优化,尤其是深度学习和强化学习的进步,显著提升了AI的智能性、效率和准确性,使其能够应对更复杂的任务。多模态融合技术的发展,让AI能够整合文本、图像、语音等不同数据类型,从而实现更全面的感知和理解,为各行各业带来创新应用的可能性。人工智能正深度融入各行业,为其带来诸多积极改变,推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.艾媒咨询 | 2025年中国移动翻译行业消费行为调查数据
中国移动翻译行业近年来依托人工智能技术的飞跃,特别是机器翻译与语音识别领域的显著进步,迅速崛起并展现出商业价值。随着全球化进程的加速和数字化转型的深化,国内外贸易及文化交流日益频繁,移动翻译服务需求急剧上升,市场规模不断扩大。移动翻译不仅极大提高了沟通效率,降低了语言障碍带来的成本,还通过提供高质量的翻译服务吸引更多的客户,增强了企业的国际竞争力。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国移动翻译行业消费行为调查数据》数据显示,工作场景以61.13%的占比成为移动翻译最主要的应用领域,凸显了其在商务沟通、跨国协作等场景中的不可或缺性。紧随其后的是生活娱乐场景,占比达56.82%,表明移动翻译已深度融入日常生活的方方面面,成为跨语言交流的重要工具。在翻译内容类型方面,网页文章以42.57%的占比位居第一,反映出消费者对网络内容翻译的强烈需求;视频翻译和证件资料分别以36.35%和34.14%的占比位列其后,体现了多媒体内容和文件资料翻译的广泛应用趋势。此外,英语以54.45%的占比遥遥领先于其他语种,进一步巩固了其在移动翻译服务中的主导地位,彰显了其作为全球通用语言的重要性。艾媒咨询分析师认为,随着技术的不断成熟和市场的进一步拓展,移动翻译行业吸引了一些投资者,特别是在技术创新、平台建设及服务优化等领域展现出丰富的投资机会。未来,AI技术的革新将为移动翻译行业注入新的增长动力。
In recent years, relying on the leap in artificial intelligence technology, especially the significant progress in the field of machine translation and speech recognition, China's mobile translation industry has risen rapidly and shown commercial value. With the acceleration of globalization and the deepening of digital transformation, domestic and foreign trade and cultural exchanges are becoming increasingly frequent, and the demand for mobile translation services is rising sharply, and the market scale is constantly expanding. Mobile translation not only greatly improves the communication efficiency and reduces the cost caused by language barriers, but also attracts more customers by providing high-quality translation services and enhances the international competitiveness of enterprises. According to the latest "Survey data of consumption behavior of China's mobile translation industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the work scene has become the most important application field of mobile translation with a ratio of 61.13%. It highlights its indispensability in business communication, transnational cooperation and other scenarios. It is followed by life and entertainment scenes, accounting for 56.82%, indicating that mobile translation has been deeply integrated into all aspects of daily life and has become an important tool for cross-language communication. In terms of translated content types, web articles ranked first with 42.57%, reflecting consumers' strong demand for web content translation; Video translation and document materials ranked second with 36.35% and 34.14% respectively, reflecting the wide application trend of multimedia content and document translation. In addition, English is far ahead of other languages with 54.45% of the total, further consolidating its dominant position in mobile translation services and highlighting its importance as a universal language. iiMedia Research analysts believe that with the continuous maturity of technology and the further expansion of the market, the mobile translation industry has attracted some investors, especially in the fields of technological innovation, platform construction and service optimization to show rich investment opportunities. In the future, the innovation of AI technology will inject new growth momentum into the mobile translation industry.艾媒咨询 | 2025年中国外贸AI智能应用市场洞察分析报告
在全球经济一体化的大背景下,外贸行业竞争愈发激烈。随着人工智能(AI)技术的迅猛发展,其在各领域的应用不断深入,外贸行业也迎来了智能化变革的浪潮。AI 智能应用正逐渐渗透到外贸业务的各个环节,深刻改变着传统的贸易模式和运营方式,为外贸企业带来了新的机遇与挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《 2025年中国外贸AI智能应用市场洞察分析报告》数据显示, 88.17% 的工作者已在使用 AI 相关工具或系统,表明 AI 在外贸领域的普及度极高,已然成为外贸工作的重要组成部分。同时,超六成中国工作者认可外贸 AI 在智能数据管理(客户信息、订单等)方面的功能优势,52.76% 的人认为提高数据分析、管理能力十分关键,这不仅凸显了数据管理于外贸业务的核心地位,也强烈预示着外贸行业未来对 AI 数据处理能力有着迫切需求。艾媒咨询分析师认为,AI 不仅已广泛融入外贸工作,其在数据处理与管理方面的能力更是备受关注,有望成为推动外贸行业发展、提升企业竞争力的关键力量。
Under the background of global economic integration, the competition in foreign trade industry is becoming more and more fierce. With the rapid development of artificial intelligence (AI) technology, its application in various fields continues to deepen, and the foreign trade industry has ushered in a wave of intelligent change. AI intelligent applications are gradually penetrating into all aspects of foreign trade business, profoundly changing the traditional trade mode and operation mode, and bringing new opportunities and challenges to foreign trade enterprises. According to the latest "Analysis report on China's foreign trade AI intelligent application market insight in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 88.17% of workers are already using AI-related tools or systems, indicating that AI is extremely popular in the field of foreign trade. It has become an important part of foreign trade work. At the same time, more than 60% of Chinese workers recognize the functional advantages of foreign trade AI in intelligent data management (customer information, orders, etc.), and 52.76% of them believe that it is critical to improve data analysis and management capabilities, which not only highlights the core position of data management in foreign trade business. It also strongly indicates that the foreign trade industry has an urgent need for AI data processing capabilities in the future. AI Consulting analysts believe that AI has not only been widely integrated into foreign trade work, its ability in data processing and management is more concerned, is expected to become a key force to promote the development of foreign trade industry and enhance the competitiveness of enterprises.艾媒咨询|2024-2025年中国微短剧市场及出海市场分析报告
微短剧作为中国新型的影视行业,在短视频产业持续发力的背景下日趋成熟,微短剧行业已成为新的流量密码。随着国内短剧市场竞争愈发激烈,已有部分国内企业将微短剧影视作品输送向海外。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国微短剧市场及出海市场分析报告》数据显示,95.11%的受访者表示观看或接触过中国出海微短剧,多个国家未来愿意付费获取娱乐服务的用户比例都超过现有用户比例。
艾媒咨询分析师认为,中国微短剧出海将为中国影视企业带来更多的可能性和发展方向,寻找承载中国价值观念的主题立意,深化海内外受众情感联系是今后微短剧出海市场高质量发展的重要一步。
As a new type of film and television industry in China, micro dramas are becoming increasingly mature in the context of the continuous development of the short video industry, and the micro drama industry has become a new traffic password. With the increasingly fierce competition in the domestic short drama market, some domestic enterprises have exported their micro short drama film and television works overseas. According to the latest "Analysis Report on China's Micro Drama Market and Overseas Market from 2024 to 2025" released by iiMedia Research, 95.11% of respondents stated that they have watched or been exposed to Chinese overseas micro dramas, and the proportion of users willing to pay for entertainment services in multiple countries in the future exceeds the proportion of existing users.
Analysts from iMedia Consulting believe that the overseas expansion of Chinese micro dramas will bring more possibilities and development directions to Chinese film and television companies. Finding themes that embody Chinese values and deepening emotional connections between audiences at home and abroad is an important step for the high-quality development of the micro drama overseas market in the future.艾媒咨询 | 2024年中国数字中台市场研究报告
随着云计算、大数据、物联网、人工智能等技术的创新发展,传统产业数字化转型不断加快,数据安全和隐私问题成为用户和企业的关切点,企业对灵活、高效解决方案的需求持续增加,生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国数字中台市场研究报告》数据显示,2022年中国数字经济总体规模达50.2万亿元,同比增长10.3%。随着传统产业数字化转型不断加快,数字经济基础设施实现跨越式进步,预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多;零售企业使用的数字化工具主要有数字系统(75.9%)和数字营销(57.6%);有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高,大厂技术设施健全,优势明显。当前中台的行业格局由竞争转向竞合,以协同生态为核心,集众所长,企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad.艾媒咨询|2024-2025年中国协同办公行业及标杆案例研究报告
随着数字化转型和远程工作需求的推动,中国协同办公行业迅速发展,逐步发展为企业提升运营效率和团队协作方式的关键因素。在企业中通过协同办公行软件构建一套高效的服务框架,成为了企业日常运营中提升沟通效率、加强团队协作的重要工具。在行业竞争日趋激烈的环境下,中国协同办公行业不仅满足了国内企业对高效协作平台的需求,还逐渐将视野扩展到国际市场,成为全球企业服务市场的新动向。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国协同办公行业及标杆案例研究报告》数据显示,中国协同办公市场规模2023年已达330.1亿元,预计2025年规模将达414.8亿元。
艾媒咨询分析师认为,在全球化的大背景下,中国协同办公企业通过整合和应用具有中国特色的创新理念和技术优势,可以更有效地与国际企业建立合作关系,提升品牌竞争力。
Driven by digital transformation and the need for remote working, China's collaborative office industry has grown rapidly, gradually becoming a key factor for enterprises to improve operational efficiency and team collaboration. In the enterprise, a set of efficient service framework is built through collaborative office software, which has been becomed an important tool to improve communication efficiency and strengthen team cooperation in the daily operation of enterprises. In the increasingly competitive environment of the industry, China's collaborative office industry not only meets the needs of domestic enterprises for efficient collaboration platforms, but also gradually expands its vision to the international market, becoming a new trend in the global enterprise service market. According to the latest "2024-2025 China Collaborative Office Industry and Benchmarking Case Study Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's collaborative office market has reached 33.01 billion yuan in 2023. It is expected that the scale will reach 41.48 billion yuan in 2025.
Analysts from IIMedia Consulting believe that in the context of globalization, Chinese collaborative office enterprises can more effectively establish cooperative relations with international enterprises and enhance brand competitiveness by integrating and applying innovative ideas and technological advantages with Chinese characteristics.
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