关于“强生”的报告
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艾媒报告|2020年1-2月中国化妆品及化妆品电商运行数据监测双月报
本报告研究涉及企业/品牌/案例：珀莱雅，壹网壹创；其他提及企业/品牌：淘宝，京东，微店，抖音，快手电商，蘑菇街，拼多多，寺库，万达集团，保利集团，华润置地，龙湖集团，星河商置，美的置业，立白集团，百雀羚，利洁时集团，强生，纳爱斯，资生堂，伽蓝集团，欧莱雅，丝芙兰，韩束，玉泽，自然堂，妮维雅，玉兰油，倩碧，悦诗风吟
艾媒咨询分析师认为，受新冠疫情的冲击，化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现，不过随着电商直播的发展，后续化妆品企业营销重心将进一步向线上倾斜，后续化妆品的销售业绩将有显著的补偿性回升。
From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up. -
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