关于“影视题材”的报告
艾媒咨询｜2024-2025年中国微短剧市场及出海市场分析报告
微短剧作为中国新型的影视行业，在短视频产业持续发力的背景下日趋成熟，微短剧行业已成为新的流量密码。随着国内短剧市场竞争愈发激烈，已有部分国内企业将微短剧影视作品输送向海外。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国微短剧市场及出海市场分析报告》数据显示，95.11%的受访者表示观看或接触过中国出海微短剧，多个国家未来愿意付费获取娱乐服务的用户比例都超过现有用户比例。
艾媒咨询分析师认为，中国微短剧出海将为中国影视企业带来更多的可能性和发展方向，寻找承载中国价值观念的主题立意，深化海内外受众情感联系是今后微短剧出海市场高质量发展的重要一步。
As a new type of film and television industry in China, micro dramas are becoming increasingly mature in the context of the continuous development of the short video industry, and the micro drama industry has become a new traffic password. With the increasingly fierce competition in the domestic short drama market, some domestic enterprises have exported their micro short drama film and television works overseas. According to the latest "Analysis Report on China's Micro Drama Market and Overseas Market from 2024 to 2025" released by iiMedia Research, 95.11% of respondents stated that they have watched or been exposed to Chinese overseas micro dramas, and the proportion of users willing to pay for entertainment services in multiple countries in the future exceeds the proportion of existing users.
Analysts from iMedia Consulting believe that the overseas expansion of Chinese micro dramas will bring more possibilities and development directions to Chinese film and television companies. Finding themes that embody Chinese values and deepening emotional connections between audiences at home and abroad is an important step for the high-quality development of the micro drama overseas market in the future.-
艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来，文娱行业迎来了消费的高峰期，各类线上线下文娱活动备受欢迎，对于00后群体，他们成长于物质条件相对富足的年代，在暑假中对精神娱乐需求旺盛，悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示，中国居民在教育、文化和娱乐领域的消费支出比例波动明显，2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为，00后更倾向于参与多样化的文娱活动，包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等，消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume.-
艾媒咨询 | 2025年中国说唱音乐市场消费行为调查数据
中国说唱音乐市场近年来呈现出快速增长的趋势，这主要得益于年轻消费群体对说唱音乐的极高热情。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国说唱音乐市场消费行为调查数据》数据显示，有超过半数的说唱爱好者愿意为说唱音乐付费，反映出该市场潜力较大。其中，付费意愿最高的是数字专辑和参加音乐节，占比分别为51.55%和41.61%。同时，华语（标准国语）以54.45%的占比成为最受欢迎的说唱音乐语言，华语（地区方言）以48.86%的占比紧随其后，反映出华语类说唱音乐在中国的广泛受众基础。随着说唱音乐的流行，品牌合作、版权收入和衍生品销售成为主要收入来源，品牌对说唱音乐的青睐度不断提升，未来说唱音乐与品牌、影视、游戏等领域的合作将更加紧密，商业价值将进一步挖掘。
In recent years, the Chinese rap music market has shown a trend of rapid growth, which is mainly attributed to the extremely high enthusiasm of the young consumer group for rap music. According to the latest "Survey data on consumption behavior in China's Hip-Hop music market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than half of rap music enthusiasts are willing to pay for rap music, reflecting the great potential of this market. Among them, the highest willingness to pay is for digital albums and attending music festivals, accounting for 51.55% and 41.61% respectively. At the same time, Chinese (Standard Mandarin) has become the most popular language in rap music with a proportion of 54.45%, and Chinese (regional dialects) follows closely with a proportion of 48.86%, reflecting the broad audience base of Chinese rap music in China. With the popularity of rap music, brand cooperation, copyright income, and derivative product sales have become the main sources of revenue. Brands' favorability towards rap music is continuously increasing. In the future, the cooperation between rap music and fields such as brands, film and television, and games will be closer, and the commercial value will be further explored. -
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【预售】2025-2026年Deepseek撬动产业链的商业机会及布局策略报告
2025年中国人工智能市场正迎来发展新机遇。随着“Deepseek”的发布，重新改变了市场对开源大模型的认知。Deepseek的快速发展正在深刻影响着各行各业的未来发展，推动各行业向智能化、数字化方向加速转型。传统的行业产业链往往呈现出线性、分散的特点，而AI技术的引入使得产业链各环节之间的协同更加紧密。这一变革不仅体现在技术层面的突破，更在于其对传统产业模式、商业逻辑和全球竞争格局的深远影响。以Deepseek为代表的AI技术，通过其强大的数据处理和分析能力，为不同企业提供了前所未有的竞争优势。这种竞争优势不仅体现在产品和服务的创新上，还体现在企业的运营效率和市场响应速度上。未来，随着AI技术的不断进步和应用场景的不断拓展，全球产业链将迎来更加深刻和广泛的变革。
《2025-2026年Deepseek撬动产业链的商业机会及布局策略报告》将通过对Deepseek行业定位及发展状况、Deepseek商业机会及创新路径等方向开展研究分析，结合国家政策、各行业营商环境、市场需求等特征，梳理中国开源大模型的竞争格局，并根据Deepseek对不同传统行业的赋能情况进行深入研究，为行业发展趋势、成长机会提供结论性研究成果，为不同行业的人工智能数字化布局提供数据参考依据。
China's artificial intelligence market is ushering in new opportunities for development in 2025. With the release of "Deepseek", it has re-changed the market's understanding of the open source model. The rapid development of Deepseek is profoundly affecting the future development of all industries, and promoting the accelerated transformation of various industries to the direction of intelligence and digitalization. The traditional industry chain is often linear and decentralized, and the introduction of AI technology makes the collaboration between the various links of the industry chain more close. This change is not only reflected in the technical breakthrough, but also in its far-reaching impact on the traditional industrial model, business logic and global competition pattern. AI technology, represented by Deepseek, provides different enterprises with unprecedented competitive advantages through its powerful data processing and analysis capabilities. This competitive advantage is not only reflected in the innovation of products and services, but also in the operational efficiency and market response speed of enterprises. In the future, with the continuous progress of AI technology and the continuous expansion of application scenarios, the global industrial chain will usher in more profound and extensive changes.
"2025-2026 Deepseek Leverage industry Chain Business Opportunities and Layout Strategy Report" (tentative title) will carry out research and analysis of Deepseek industry positioning and development status, Deepseek business opportunities and innovation paths, combined with national policies, business environment of various industries, market demand and other characteristics, We will sort out the competitive landscape of China's open source grand model, conduct in-depth research on the enabling situation of different traditional industries according to Deepseek, provide conclusive research results for the development trend and growth opportunities of the industry, and provide data reference for the digital layout of artificial intelligence in different industries. -
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