艾媒咨询 | 2024年中国职业教育市场环境与用户行为调研报告

随着社会的快速发展与职场竞争的日益激烈，职业培训行业蓬勃发展。众多职场人士为了增强个人综合素质、提高与工作相关的技能水平，纷纷投身于各类职业培训之中。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国职业教育市场环境与用户行为调研报告》数据显示，在诸多职业培训领域中，专业性较高的行业尤为受到职场人士的青睐。具体而言，计算机类职业培训（23.60%）、机械与电工电子类（20.81%）、以及美容与保健类（20.34%）的参与率显著。同时，近九成的消费者倾向于定期参与职业培训，以持续提升个人竞争力。艾媒咨询分析师认为，在竞争激烈的社会环境中，通过参与职业培训来不断提升自我，无疑是职场人士追求进步与发展的上佳途径。因此，相关培训机构应紧密贴合市场需求，灵活开设多样化的职业培训项目，以满足不同行业、不同岗位职场人士的个性化学习需求。
With the rapid development of society and the increasingly fierce competition in the workplace, the vocational training industry is booming. In order to enhance the overall quality of individuals and improve the level of job-related skills, many professionals have devoted themselves to various vocational training. According to the latest "2024 China professional education market environment and consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, among many vocational training fields, highly professional industries are particularly favored by professionals. Specifically, computer vocational training (23.60%), mechanical and electrical and electronics (20.81%), and beauty and health care (20.34%) had significant participation rates. At the same time, nearly 90% of consumers tend to regularly participate in vocational training to continuously improve personal competitiveness. Imedia Consulting analysts believe that in a highly competitive social environment, continuous self-improvement through participation in vocational training is undoubtedly the best way for professionals to pursue progress and development. Therefore, the relevant training institutions should be closely aligned with the market demand, flexible and diversified vocational training programs to meet the personalized learning needs of professionals in different industries and different positions.

艾媒咨询｜2024-2025年中国智能学习机市场趋势研究报告

随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国智能学习机市场趋势研究报告》数据显示，2023年中国教育智能硬件市场规模达807亿元，同比增长29.53%；预计2025年中国教育智能硬件市场规模将超1000亿元。
艾媒咨询分析师认为，中国教育智能产品正在为传统的教育方式带来更多的可能性和创新性，人工智能等新兴技术与教育的深度融合，是今后智能学习机领域高质量发展的重要一步。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational and learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest "Research Report on the Trends of China's Intelligent Learning Machine Market from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the size of China's education intelligent hardware market reached 80.7 billion yuan in 2023, a year-on-year increase of 29.53%; It is expected that the scale of China's education intelligent hardware market will exceed 100 billion yuan by 2025.
Analysts from iMedia Consulting believe that Chinese educational intelligent products are bringing more possibilities and innovation to traditional education methods. The deep integration of emerging technologies such as artificial intelligence with education is an important step towards the high-quality development of the intelligent learning machine field in the future.

艾媒咨询｜2024-2025年中国研学游经济市场运行监测报告

近年来，旅游市场强力复苏，居民出游意愿高涨。随着国民教育文化需求的提升、政府政策红利的释放以及家长教育观念的转变，研学游成为旅游市场重点发展方向。2023年中国研学游行业市场规模达1469亿元，预计2028年将突破3000亿元。中国研学游市场发展迅速，产业配套快速形成。产业链分布上，上游的资源提供方构成复杂，主体为高校、事业单位、研学基地和营地等。中游市场上，竞争格局较为分散，行业集中度较低，存在大量营收规模在千万元/人民币以下的中小机构。下游则对应用户层，如师生、学校、家长等。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国研学游经济市场运行监测报告》数据显示，在研学游目的地的选择上，57.7%的消费者偏爱省内的短途旅行，单次1000-6000元的研学游产品成为超半数消费者的选择。随着研学游市场发展逐步成熟，同质化的研学旅行服务将越来越难以满足消费者需求。科技、制造、能源、互联网等跨领域的佼佼者也已进入这个庞大的市场，不断拓展行业边界，开发出丰富多样的跨界融合研学产品。相关企业需根据研学旅行未来趋势制定分众细化的特色研学项目应对市场挑战。
In recent years, the tourism market has seen a robust recovery, with a surge in residents' desire to travel. As the national demand for education and culture increases, along with the release of government policy dividends and the transformation of parents' educational concepts, study tours have become a key direction for the development of the tourism market. In 2023, the market size of China's study tour industry reached 146.9 billion yuan, and it is expected to exceed 300 billion yuan by 2028. The development of China's study tour market is rapid, with industry support quickly taking shape. In terms of the industry chain distribution, the upstream resource providers are complex, mainly consisting of universities, public institutions, study bases, and camps. In the midstream market, the competitive landscape is relatively fragmented, with a low industry concentration, and there are many small and medium-sized institutions with a revenue scale of less than 10 million yuan/RMB. The downstream corresponds to the user layer, such as teachers, students, schools, and parents. The latest "China Study Tour economic Market Operation Monitoring report from 2024 to 2025" released by iiMedia Research shows that in the choice of study tour destinations, 57.7% of consumers prefer short-distance travel within the province, and study tour products priced between 1000-6000 yuan per trip have become the choice of more than half of the consumers. As the study tour market gradually matures, homogenized study travel services will increasingly fail to meet consumer needs. Leaders in cross-disciplinary fields such as technology, manufacturing, energy, and the internet have also entered this vast market, continuously expanding industry boundaries and developing a rich and diverse range of cross-disciplinary integrated study products. Relevant companies need to formulate targeted study projects based on future trends in study travel to meet market challenges.

艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告

近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation.

艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告

因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market.

艾媒咨询 | 2024年中国知识付费行业发展情况与消费行为调研分析报告

当前，基于社交、生活、职业发展及兴趣爱好等方面的多元化需求，人们需要不断汲取大量的信息以及通过学习不断提升自身的综合素质，而知识付费成为了中国消费者获取信息和学习的重要渠道，越来越多消费者愿意为高质量的知识内容付费。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国知识付费行业发展情况与消费行为调研分析报告》数据显示，2024年中国知识付费消费者规模将继续保持平稳增长态势，预计达到6.1亿人。而在知识付费服务的类型偏好上，中国消费者展现出对技能培训类内容的强烈需求，占比达到了40.44%。艾媒咨询分析师认为，随着社会对技能型人才的持续需求和在线教育技术的不断进步，技能培训类知识付费内容将愈发受到消费者的欢迎。
At present, based on the diversified needs of social communication, life, career development and hobbies, people need to constantly absorb a large amount of information and continuously improve their comprehensive quality through learning.Knowledge payment has become an important channel for Chinese consumers to obtain information and learn, and more and more consumers are willing to pay for high-quality knowledge content. According to the latest "2024 China knowledge payment industry develement situation and consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's knowledge payment consumers will continue to maintain a steady growth trend in 2024, and is expected to reach 610 million people. In terms of the type preference of paid knowledge services, Chinese consumers showed a strong demand for skills training content, accounting for 40.44%. Analysts from Imedia Consulting believe that with the continuous demand for skilled talents in society and the continuous progress of online education technology, paid content for skills training knowledge will be increasingly welcomed by consumers.

艾媒咨询｜2024年中国香港身份规划服务市场发展研究报告

中国香港正在面临劳动人口减少及产业升级挑战，身份规划服务市场呈现显著增长态势。2023年，通过各个人才引进计划，香港吸引了超过22万份新申请，其中约13.5万宗获得批准，获批率达61.3%，揭示了身份规划服务需求的强劲增长。iiMedia Research（艾媒咨询）的调研指出，该市场的主要客户群体为高学历、高收入的中青年人士，多数拥有学龄子女，其子女的年龄段大多集中在幼儿园和小学阶段。在选择服务时，客户最重视机构的专业性（61.6%）、成功案例（54.4%），以及“一站式”服务的便捷性（40.2%）。市场正向综合服务模式转变，服务机构正致力于提供涵盖税务规划、财富管理、子女教育等在内的全方位配套服务，实现真正意义上的“一站式”服务体验，推动行业服务标准升级。
Hong Kong, China, is facing the challenges of declining labor force and industrial upgrading, and the identity planning service market is showing significant growth. In 2023, Hong Kong attracted more than 220,000 new applications through various talent introduction schemes, of which about 135,000 were approved, with an approval rate of 61.3%, revealing a strong growth in demand for identity planning services. According to iiMedia Research, the main customer groups in this market are young and middle-aged people with high education and high incomes, most of whom have school-age children, and most of their children are concentrated in kindergarten and primary school. When choosing services, clients value the professionalism of the institution (61.6%), successful cases (54.4%), and the convenience of "one-stop" service (40.2%). The market is changing to a comprehensive service model, and service providers are committed to providing a full range of supporting services covering tax planning, wealth management, children's education, etc., to achieve a truly "one-stop" service experience and promote the upgrading of industry service standards.

艾媒咨询 | 2023年中国研学游经济市场运行监测报告

随着中国人均收入水平和人均教育文化娱乐支出的提高，人们个人参加和为子女报名参加研学游项目的意愿愈加强烈。政策红利的不断释放和研学游企业数量的增长不断助推研学游行业的发展，iiMedia Research（艾媒咨询）数据显示，2022年研学游行业市场规模为909亿，预计2026年将达到2422亿。

艾媒咨询 | 2023年中国在线考试SaaS行业研究报告

随着互联网的普及与云计算技术的升级，在线考试系统已经成为现代考试和教育的重要工具。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国在线考试SaaS行业研究报告》数据显示，2022年中国SaaS行业市场规模为427.9亿元，预计2028年有望增至954.6亿元。随着教育机构与企业数字化转型，及降本增效需求的不断增加，用户对在线考试系统的智能化、便捷性要求不断提升，进一步推动在线考试SaaS行业向着垂直化、精细化发展。

艾媒咨询 | 2023-2024年中国演唱会行业发展趋势研究报告

随着线下演唱会陆续恢复，演出市场全面回暖，在国内经济发展和文化消费升级的推动下，演出经济辐射效应持续放大。iiMedia Research（艾媒咨询）数据显示，2023年，演唱会市场迎来爆发窗口期，中国演出市场规模预计将超过900亿元。