关于“手机全面屏”的报告
艾媒咨询｜2024年中国婴幼儿全面营养奶粉消费需求报告
随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化，在婴幼儿奶粉的选择上，消费者不再满足于基础营养供给，而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research（艾媒咨询）数据显示，在婴幼儿奶粉的选择上，75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长，高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低，而在于营养成分的全面性和均衡性。随着消费观念的转变，人们对于婴幼儿营养的需求有了更深入的了解和认识，单一营养元素的竞争已经不能满足现代婴幼儿的成长需求，越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential.-
-
-
-
艾媒咨询|2022年中国新经济行业趋势报告
2022 年 1 月 6日，由艾媒咨询主办的“艾媒之夜—2022年新经济趋势分析大会”在广州隆重举行。本次大会以“洞察风向、数读未来”为主题，分析复盘2021全年行业热门事件，洞察预测2022年新经济行业发展前景，让一部分人先看到先机，赢在未来。活动设置报告发布、主题演讲、圆桌论坛、奖项颁发等基本环节，现场隆重揭晓“2021新经济行业年度巅峰榜”获奖品牌，并授予荣誉证书。艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2022中国新经济产业趋势分析报告》，并结合艾媒长期的监测研究，用数据说话，从行业前景、人群洞察、投资布局三个角度对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
On January 6, 2022, the "Ai media night - 2022 new economic trend analysis conference" hosted by AI media consulting was grandly held in Guangzhou. With the theme of "insight into the wind direction and reading the future", this conference analyzes the hot events in the industry in 2021 and forecasts the development prospect of the new economy industry in 2022, so that some people can see the first opportunity and win in the future. The event set up basic links such as report release, keynote speech, round table forum and award presentation. The award-winning brands of "2021 annual peak list of new economic industries" were grandly announced on the spot, and the honorary certificate was awarded. Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the event and released the 2022 China new economy industry trend analysis report. In combination with AI media's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspectives of industry prospect, crowd insight and investment layout, and directly hit the brand value, Jointly look forward to the development trend of new economic industries in the future. -
-
-
-
艾媒咨询|2021Q3中国第三方手机输入法行业发展研究报告
本报告涉及的案例/品牌/企业：百度输入法，搜狗输入法，讯飞输入法
随着手机网民规模和互联网普及率的不断提升，中国第三方手机输入法用户规模将有望进一步扩大。iiMedia Research(艾媒咨询)数据显示，中国第三方手机输入法保持连续增长趋势，2023年中国第三方手机输入法用户规模预计达到8.30亿人。一方面，AI技术与输入法行业的发展融合不断深化，AI功能逐渐成为了输入法品牌的核心竞争力;另一方面，凭借技术研发技术和深耕行业经验，头部平台逐渐开始拓展B端市场，与不同行业、不同领域品牌进行合作，为其量身定制产品服务方案，多元化的服务更满足更多不同用户群体的需求。
With the continuous improvement of the scale of mobile Internet users and Internet penetration, the scale of third-party mobile input method users in China is expected to further expand. According to iimedia research, China's third-party mobile phone input methods maintain a continuous growth trend. In 2023, the number of users of third-party mobile phone input methods in China is expected to reach 830 million. On the one hand, the integration of AI technology and input method industry is deepening, and AI function has gradually become the core competitiveness of input method brand; On the other hand, relying on technology R & D technology and deep industry experience, the head platform gradually began to expand the b-end market, cooperate with brands in different industries and fields, customize product service schemes for them, and diversified services can better meet the needs of more different user groups. -
艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例：锦欣生殖，爱帝宫，美吉姆，妈妈网
数据显示，2020年中国母婴市场规模已超过4000亿元，未来，受三孩政策驱动，生育率有望提升，政策及相关配套措施落地将带动母婴消费群体新增量，预计到2024年市场规模将增至75460亿元。短期内，生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看，母婴零售行业具备高频高粘性消费属性，受益于年青一代母婴群体消费观念升级等，消费升级有望接棒人口红利成为母婴行业发展主要动力，母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities.
- 1
- 2
- 3
- 4
- 5
- 6
- 29
