艾媒报告 |2019上半年中国互联网二手车拍卖平台研究报告

本报告研究涉及企业\品牌\案例：天天拍车，车速拍，车置宝，大搜车，优信拍，车易拍，车开新，车300，公平价，二手车之家，58同城，车享拍，瓜子二手车直卖网，人人车


在政策以及市场消费购车观念变化的共同影响下，中国汽车交易市场中国新车交易发展开始放缓，2019年第一季度销量仅为637万辆，同比下降11.32%。与此同时，二手车的交易量增长了11.46%，二手车交易重要性不断提升。而各类二手车交易渠道中，互联网二手车拍卖平台发展最受关注。iiMedia Research（艾媒咨询）数据显示，35.9%的受访二手车C端卖家对于在互联网二手车平台上售卖二手车的意向较为强烈，同时约七成的受访卖家愿意尝试使用互联网二手车拍卖平台。对于二手车车商而言，车源丰富的互联网拍卖平台也是他们偏好选择的收车渠道。互联网二手车拍卖平台具有巨大的发展潜力，未来有望成为二手车行业主流，但仍需要完善价值标准体系，提升用户体验。


Under the combined influence of policy and the change of market consumption mind of car purchasing, the development of new car trade in China automobile market began to slow down. Sales in the first quarter of 2019 were only 6.37 million vehicles, decrease 11.32% from the same period of last year. Meanwhile, the volume of used car transactions increased by 11.46%, and the importance of used car transactions has been rising. Among all kinds of used car trading channels, the development of Internet used car auction platform is the most concerned. As the data of iiMedia Research showed, 35.9% of the interviewed used car seller had strong intention to sell used cars on the Internet used car platforms, while about 70% of the interviewed sellers were willing to try to use the Internet used car auction platform. For used car dealers, the Internet used car auction platform with abundant automobile resources is also their preferred channels to collect cars. Internet used car auction platform has great potential for development. It is expected to become the mainstream of used car industry in the future, but it still needs to improve the value standard system and enhance user experience.

艾媒报告丨2018上半年中国C2B二手车拍卖电商专题监测报告

在目前仍以“TO C”类平台为主流的二手车电商市场，个人卖家受制于专业知识有限，往往体验不佳，而C2B二手车拍卖电商平台的兴起，以拍卖竞价的模式提升最终成交价格，为个人卖家提供新选择，发展势头迅猛。iiMedia Research（艾媒咨询）数据显示，76.2%的受访网民对C2B二手车平台有所了解，且95.2%的用户愿意将平台推荐给他人。

艾媒咨询｜2024年中国二手车行业消费者调研报告

在汽车市场快速增长的背景下，二手车市场作为其附属市场，其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国二手车行业消费者调研报告》数据显示，中国基本型二手乘用车交易量显著增长，从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间，中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为，在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下，中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development.

艾媒咨询|2021年中国文玩电商行业发展研究报告

本报告研究涉及企业/品牌/案例：微拍堂，玩物得志，天天鉴宝

随着物质生活的日益丰富，人们对精神文化的消费需求也越来越高，文玩艺术品作为文化的载体，受到了越来越多消费者的青睐。在线上化模式兴起的趋势以及直播模式的带动下，文玩电商的用户规模呈现跨越式增长。iiMedia Research(艾媒咨询)数据显示， 2020年文玩电商行业用户规模达6085万人，交易规模达1630亿元，预计2023年整体用户规模将突破一亿人次，交易规模超过5000亿元。目前文玩电商行业已形成了“直播+竞拍+鉴定+社群”的商业模式，不仅解决了用户在购买、鉴定等场景下的痛点，同时整合了行业资源，大大完善了文玩收藏平台的生态圈，有效激发了文玩市场的发展活力。
With the increasing enrichment of material life, people's consumption demand for spiritual culture is also higher and higher. As the carrier of culture, stationery and artworks are favored by more and more consumers. Driven by the rising trend of online mode and live broadcast mode, the user scale of entertainment e-commerce has increased by leaps and bounds. According to iimedia research, in 2020, the number of users in the entertainment e-commerce industry will reach 60.85 million and the transaction scale will reach 163 billion yuan. It is expected that the overall number of users will exceed 100 million in 2023 and the transaction scale will exceed 500 billion yuan. At present, the entertainment e-commerce industry has formed a business model of "live broadcast + Auction + appraisal + community", which not only solves the pain points of users in the scenes of purchase and appraisal, but also integrates industry resources, greatly improves the ecosystem of the entertainment collection platform, and effectively stimulates the development vitality of the entertainment market.

艾媒报告|2018饿了么超级会员专题研究报告

中国消费者正在经历新一轮的消费升级，付费会员这类能提供升级权益的服务开始在在线外卖行业得到推广。iiMedia Research（艾媒咨询）数据显示，2018中国在线外卖会员规模超过8000万人。其中饿了么的超级会员用户更是呈现出消费能力强、品质外卖倾向性高的特点。

As the data of iiMedia Research showed, the scale of Chinese online take-out members reached more than 80 million in 2018. Among them, Eleme super member are showing strong consumption ability and higher intention for the quality take-out. As the data of iiMedia Research showed, 80% of the Eleme super members intend to order quality take-out.The paid membership business representing high-quality goods and services can bring value-added services and upgrade experiences to consumers. The paid membership business will grow at a high speed and become the development trend of the online catering and take-out platform industry.

艾媒报告 | 2018中国网络二手车交易平台市场前景探析专题分析

　　iiMedia Research(艾媒咨询)数据显示，受访中国网民主要偏好购置新车，占比达61.4%，偏好购置二手车的受访网民占比也达20.4%。艾媒咨询分析师认为，现阶段中国网民收入水平提高，购置车辆的家庭不断增加，随着消费观念的改变，愿意购置二手车的消费者群体正在扩大。

2016-2017中国网络二手车交易平台研究报告

iiMedia Research(艾媒咨询)数据显示，2016Q4中国网络二手车平台活跃用户占比均不多，这也同网络二手车交易行业用户粘度不高存在一定关系。

艾媒报告丨2015-2016中国网络二手车交易平台行业研究报告

iiMedia Research（艾媒咨询）数据显示，23.2%的受访手机网民曾经使用过网络二手车交易平台，仅8.8%的用户表示完全不了解。艾媒咨询分析师认为，网络二手车交易平台目前在营销以及用户补贴等方面的竞争已然展开，在完成初期用户教育之后，市场有望迎来更快速的发展。

艾媒咨询｜2021-2022年中国自拍馆市场发展报告

iiMedia Research（艾媒咨询）数据显示，中国自拍馆行业整体处在早期，2021年中国自拍馆市场规模约31.7亿元。在技术发展、市场需求、颜值经济、社交媒体传播等多重因素驱动下，国内注册在营自拍馆相关企业数量自2019年以来迅速增多，当年增幅达4倍。

艾媒报告 | 2017-2018年中国在线餐饮外卖市场研究报告

iiMedia Research（艾媒咨询）数据显示，中国在线餐饮外卖市场规模增速持续放缓，但仍有一定上探空间，2017年外卖市场规模突破2000亿元大关，预计2018年将达到2430亿元。艾媒咨询分析师认为，随着在线餐饮外卖逐渐渗透到日常生活中，其市场发展未来已进入稳定期，在线餐饮平台发展需的重点应从增量转向用户存量的挖掘，配送效率、服务体验、食品安全将是未来竞争的重点所在。