艾媒咨询｜2021-2022年中国低度酒行业现状与发展趋势研究报告

本报告涉及的案例/品牌/企业：RIO、兰舟

在新生代群体的消费理念和休闲放松需求驱使下，低度酒市场在近年发展迅猛。iiMedia Research（艾媒咨询）数据显示，2017-2021年，中国低度酒销售市场规模整体保持高速增长态势，预计2022年将突破5000亿元。艾媒咨询分析师认为，在供给侧，传统品牌和新品牌都在纷纷布局低度酒市场，市场供给充裕；在消费侧，Z时代已经成为社会消费的新力军，低度酒在产品形态、品牌营销等方面都与Z时代消费理念相契合，市场发展前景一片利好。
Driven by the consumption concept and relaxation demand of the new generation groups, the low-alcohol market has developed rapidly in recent years. According to data from iiMedia Research, from 2017 to 2021, the overall sales scale of China's low-alcohol wine will maintain a high-speed growth trend, and it is expected to exceed 500 billion yuan in 2022. According to the analyst opinion of iiMedia Research, on the supply side, traditional brands and new brands are laying out the low-degree wine market, and the market supply is abundant； on the consumption side, the Z era has become a new force in social consumption, and the low-alcohol wine is in line with the Z-era consumption concept in terms of product form and brand marketing. The market development prospects are favorable.

艾媒咨询｜2023年中国电动工具行业发展白皮书

在国民经济各领域蓬勃发展的背景下，中国电动工具应用场景日益丰富，行业实现快速发展。iiMedia Research（艾媒咨询）数据显示，2023年中国电动工具市场销售规模为200.8亿元；预计未来四年（2024-2027）将保持超6%的年平均增速，2027年有望达到259.6亿元。中国电动工具行业国产品牌发展迅速，在技术创新、产品升级、市场份额等方面都有显著提升。以东成为代表的国产电动工具品牌崛起势头明显，彰显中国制造大国的实力与创新能力。锂电池在电动工具领域的应用日益广泛，能够满足各种类型的电动工具需求，电动工具锂电化比例持续提升。
Against the backdrop of booming development in various fields of the national economy, the application scenarios of power tool in China are becoming increasingly diverse, and the industry is achieving rapid development. According to data from iiMedia Research, the sales scale of China's power tool market in 2023 was 20.08 billion yuan, which is expected to maintain an annual average growth rate of over 6% in the next four years (2024-2027). And it is expected to reach 25.96 billion yuan in 2027. The domestic brands in China's power tool industry are developing rapidly, with significant improvements in technological innovation, product upgrades, and market share. The rise of domestic power tool brands represented by DongCheng, demonstrating the strength and innovation capability of China as a manufacturing powerhouse. The application of lithium batteries in the field of power tools is becoming increasingly widespread, which can meet the needs of various types of power tools, and the proportion of lithium electrification in power tools continues to increase.

艾媒咨询｜2024年中国鱼片行业消费洞察研究报告

随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升，以及预制菜市场的蓬勃发展，鱼片全产业链正迎来前所未有的发展新机遇。日前，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示，2023年中国鱼片加工市场规模已达122.4亿元，预计未来几年将以20%左右的速度持续增长，到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多，生产水平参差不齐，市场集中度偏低。随着行业的深入发展，鱼片加工行业将进入洗牌期，并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业，未来竞争力将更加凸显。

艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告

随着人们生活水平提高、文化消费能力提升，大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感，博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示，2022年中国各地博物馆举办的活动数量众多，其中，线下展览共举办3.4万个、教育活动近23万场，接待观众5.78亿人次。近年来，各类以文物为创作灵感或节目主题的影视作品持续出圈，博物馆研学活动也广受师生喜爱，“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验，提升了文物资源的公众可及性。未来，博物馆将通过“博物馆+”模式与各个行业及领域的深度融合，为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience.

艾媒咨询｜2024-2025年中国水产行业现状及消费趋势洞察报告

近年来，中国水产行业正以稳健的步伐向前发展，其产业规模持续扩张，产量快速提升，展现出强劲的增长势头和广阔的发展前景。数据显示，2015-2023年中国水产品总产量逐年递增，2023年达7116.24万吨，水产品已成为居民膳食结构中的重要组成部分，水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示，在水产品品类选择中，71.5%消费者常购买生鲜/冷冻水产品，生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类，占比75.3%，在市场上占比中拥有一定的优势空间。如今，中国水产养殖企业多以分散的个体经营模式为主，大型企业较少，市场集中度低。与此同时，水产类预制菜已渐成水产品消费的新途径，行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域，朝品牌化、专业化方向发展；同时，进一步加快转型升级，推进智慧水产养殖，开展数字渔业示范，大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.

艾媒咨询｜2024-2025年中国小酒馆行业发展及典型企业研究报告

中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元，预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上，上游市场中国规模以上企业的酒水产量趋于稳定，啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业，不少餐饮品牌、酒企跨界入局，市场竞争格局分散。市场下游中消费者的线下社交需求增加，为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示，82.8%的中国小酒馆消费者每月至少消费一次，77.5%消费者消费区间集中于101-300元之间。目前，中国小酒馆行业市场集中度相对较低，预示着该行业巨大的整合和品牌化空间。未来，下沉市场潜力巨大，随着经济的发展和消费力的提升，小酒馆有望进一步渗透到低线城市。整体来看，中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect.

艾媒咨询｜2024-2025年中国微短剧市场及出海市场分析报告

微短剧作为中国新型的影视行业，在短视频产业持续发力的背景下日趋成熟，微短剧行业已成为新的流量密码。随着国内短剧市场竞争愈发激烈，已有部分国内企业将微短剧影视作品输送向海外。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国微短剧市场及出海市场分析报告》数据显示，95.11%的受访者表示观看或接触过中国出海微短剧，多个国家未来愿意付费获取娱乐服务的用户比例都超过现有用户比例。
艾媒咨询分析师认为，中国微短剧出海将为中国影视企业带来更多的可能性和发展方向，寻找承载中国价值观念的主题立意，深化海内外受众情感联系是今后微短剧出海市场高质量发展的重要一步。
As a new type of film and television industry in China, micro dramas are becoming increasingly mature in the context of the continuous development of the short video industry, and the micro drama industry has become a new traffic password. With the increasingly fierce competition in the domestic short drama market, some domestic enterprises have exported their micro short drama film and television works overseas. According to the latest "Analysis Report on China's Micro Drama Market and Overseas Market from 2024 to 2025" released by iiMedia Research, 95.11% of respondents stated that they have watched or been exposed to Chinese overseas micro dramas, and the proportion of users willing to pay for entertainment services in multiple countries in the future exceeds the proportion of existing users.
Analysts from iMedia Consulting believe that the overseas expansion of Chinese micro dramas will bring more possibilities and development directions to Chinese film and television companies. Finding themes that embody Chinese values and deepening emotional connections between audiences at home and abroad is an important step for the high-quality development of the micro drama overseas market in the future.

艾媒咨询｜2024年中国互联网家居售后服务市场发展白皮书

全球家居市场规模在2010年至2025年间整体呈上升趋势，2023年已达5192.9亿美元，预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级，促进供需双方更高效精准匹配，并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示，随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能，服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求，互联网家居售后服务平台在继续提供优质传统服务的基础上，正积极拓展服务边界，旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求，构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem.

艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）

2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.

艾媒咨询 | 2023年中国露营经济市场运行监测报告

随着露营成为越来越多民众的日常户外休闲之选，露营行业市场空间将依旧广阔。iiMedia Research（艾媒咨询）数据显示，预计2025年中国露营经济核心市场规模将上升至2483.2亿元，带动市场规模将达到14402.8亿元。