全球领先的新经济产业第三方数据挖掘与分析机构
关于“业务拓展模式”的报告
艾媒咨询 | 2025年第三季度全球主要行业投融资数据监测季报
2025年第三季度全球主要行业投融资事件数量和金额均呈上升趋势,市场整体表现活跃。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年第三季度全球主要行业投融资数据监测季报》显示,2025年第三季度的投融资金额为18044.82亿人民币,投融资事件数量为2505起。艾媒咨询分析师认为,该季度数据变化受多重因素影响。一方面,科技、医疗等行业在特定周期内需求集中释放,政策支持进一步引导资金流向重点领域;另一方面,市场环境整体改善,投资者信心增强,资金流动性显著提升。本季度的特殊性在于投融资金额的大幅上升,可能与大型投资项目或并购活动有关。与历史趋势对比,本季度的投融资事件数量和金额均呈上升趋势,显示出市场活跃度增加,整体投资热情高涨。
In the third quarter of 2025, the number and amount of investment and financing events in major global industries both showed an upward trend, indicating an overall active market. According to the latest "2025 Third Quarter Global Major Industry Investment and Financing Data Monitoring Quarterly Report" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the investment and financing amount in the third quarter of 2025 was 1,804.482 billion RMB, and the number of investment and financing events was 2,505. Analysts from iiMedia Research believe that the changes in the data of this quarter were influenced by multiple factors. On the one hand, industries such as technology and healthcare experienced a concentrated release of demand within a specific period, and policy support further guided capital towards key areas. On the other hand, the overall market environment improved, investor confidence increased, and capital liquidity significantly enhanced. The particularity of this quarter lies in the substantial increase in investment and financing amounts, which may be related to large-scale investment projects or merger and acquisition activities. Compared with historical trends, both the number and amount of investment and financing events in this quarter showed an upward trend, demonstrating an increase in market activity and a high overall investment enthusiasm.艾媒咨询 | 2025年9月全球主要行业投融资数据监测月报
2025年9月,全球主要行业投融资事件与金额均实现显著增长,其中投融资金额创下历史新高。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年9月全球主要行业投融资数据监测月报》显示,2025年9月的投融资事件数量环比上升19.3%,金额环比上升333.7%。本月投融资事件和金额的显著增长可能与行业周期性活动、政策利好、市场环境改善等因素有关。例如,某些行业可能在特定时期迎来投资热潮,或者政府出台了刺激投资的政策。本月的特殊性可能在于某些大型投资项目或并购活动的完成,导致金额激增。与历史趋势相比,本月的投融资金额创下新高,反映出当前市场活跃度的提升与投资者信心的进一步增强。
In September 2025, both the number of investment and financing events and the amount involved in major global industries saw significant growth, with the financing amount reaching a record high. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the number of investment and financing events in September 2025 increased by 19.3% month-on-month, and the amount increased by 333.7% month-on-month.The significant increase in investment and financing events and amounts this month may be related to factors such as cyclical activities in the industry, favorable policies, and improved market conditions. For instance, certain industries may experience an investment boom during specific periods, or the government may have introduced policies to stimulate investment. The uniqueness of this month might lie in the completion of some large-scale investment projects or mergers and acquisitions, leading to a sharp rise in the amounts involved. Compared with historical trends, the investment and financing amounts this month have reached a new high, reflecting the enhanced market activity and further strengthened investor confidence.艾媒咨询 | 2025年中国智能学习机行业发展状况和消费行为调查数据
随着技术的不断发展,智能学习机产品技术日益成熟,广泛应用于多个教育学习场景,其广阔的应用前景将推动中国智能学习机行业规模快速增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国智能学习机行业发展状况和消费行为调查数据》显示,2024年中国教育智能硬件市场规模达962亿元,预计2025年达到1125亿元;2024年中国智能学习机市场规模达270.72亿元,预计2027年中国智能学习机市场规模将达到514.41亿元。随着家长和学生对于教育质量要求的提高,传统的“一刀切”教学模式已无法满足其需求。智能学习机通过AI技术,能够根据学生的学习进度和能力提供定制化的学习方案,满足个性化学习需求。
在消费者购买智能学习机产品的种类中,排名前三的分别是智能学习笔(58.33%)、儿童手表(49.43%)、电子词典笔(39.94%)。此外,在购买学习机时,学习资源(66.92%)成为首要关注因素,使用体验(52.31%)与售后服务(48.46%)次之。这表明,智能学习机产品的竞争核心正从技术功能转向“内容+服务”的综合生态构建。未来,能够整合优质教育资源、提供流畅交互体验并建立完善服务体系的品牌,将在市场竞争中占据主导地位。
艾媒咨询分析师认为,未来中国智能学习机产品将向“内容生态化、服务个性化、交互人性化”深度演进。硬件参数将不再是竞争焦点,行业核心壁垒在于构建覆盖全学科、适配多教材版本的优质内容资源库。AI技术将进一步赋能,实现真正意义上的个性化学习路径规划与实时学情反馈。同时,产品将更注重情感化交互与护眼设计,从学习工具转变为懂孩子的学习伙伴。此外,伴随“双减”政策深化,与校内课堂互补的精准辅导及家庭教育场景解决方案,将成为关键增长点。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest survey data on the development status and consumer behavior of China's intelligent learning machine industry in 2025 released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the market size of China's education intelligent hardware will reach 96.2 billion yuan in 2024, and is expected to reach 112.5 billion yuan by 2025; The market size of intelligent learning machines in China is expected to reach 27.072 billion yuan by 2024, and is projected to reach 51.441 billion yuan by 2027. With the increasing demands of parents and students for educational quality, the traditional "one size fits all" teaching model can no longer meet their needs. Intelligent learning machines can provide customized learning plans based on students' learning progress and abilities through AI technology, meeting personalized learning needs.
Among the types of smart learning machine products purchased by consumers, the top three are smart learning (58.33%), children's watches (49.43%), and electronic dictionary pens (39.94%). In addition, when purchasing a learning device, learning resources (66.92%) become the primary concern, followed by user experience (52.31%) and after-sales service (48.46%). This indicates that the competitive core of intelligent learning machine products is shifting from technical functions to the comprehensive ecological construction of "content+services". In the future, brands that can integrate high-quality educational resources, provide smooth interactive experiences, and establish a comprehensive service system will dominate the market competition.
Analysts from iMedia Consulting believe that in the future, Chinese intelligent learning machine products will deeply evolve towards "content ecology, personalized services, and interactive humanization". Hardware parameters will no longer be the focus of competition, and the core barrier of the industry lies in building a high-quality content resource library that covers all disciplines and is compatible with multiple textbook versions. AI technology will further empower and achieve truly personalized learning path planning and real-time learning feedback. At the same time, the product will focus more on emotional interaction and eye protection design, transforming from a learning tool to a learning partner who understands children. In addition, with the deepening of the "double reduction" policy, precise tutoring and family education scene solutions that complement on campus classrooms will become key growth points.艾媒咨询 | 2025年中国小炒类餐饮行业发展状况及消费行为调查数据
在预制菜技术与标准化供应链的双重驱动下,中国小炒类餐饮行业正从规模扩张转向品质深耕,进入“效率与体验并重、细分与创新并行”的产业升级新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国小炒类餐饮行业发展状况及消费行为调查数据》显示,2024年中国餐饮行业市场规模为55718亿元,同比增长7.4%,预计2025年市场规模将达59284亿元。此外,2024年中国预制菜市场规模已经达到4850亿元,预计2026年预制菜市场规模达到7490亿元。这表明预制菜正成为推动餐饮业标准化与规模化的重要力量,也为小炒品类在保持“锅气”与实现效率平衡方面提供了产业基础。
在中国消费者最常消费的小炒类型中,湖南小炒(如小炒黄牛肉)以53.40%的占比高居榜首,成为2025年消费者最常消费的小炒类型。川渝江湖菜(如辣子鸡)以49.75%的占比紧随其后。江西小炒(如余干辣椒炒肉)和闽菜小炒分别以25.44%和25.06%的占比位列第三和第四。与此同时,在消费者了解小炒类餐饮的信息渠道方面,大众点评以52.77%的占比领先,小红书以39.80%的占比位居第二,显示本地生活平台与内容社区已成为影响消费者决策的关键入口。这表明,中国小炒类餐饮市场已呈现“辣味主导、区域集中”的品类格局,且消费决策正深度依赖数字化内容平台,未来具备地域特色与线上运营能力的品牌将更具竞争优势。
艾媒咨询分析师认为,中国小炒类餐饮行业将呈现以下发展趋势:一是区域风味细分化,湘川菜系继续领跑,但区域性小众口味将借助预制菜技术实现标准化突围;二是运营模式双轨化,连锁品牌依托供应链优势加速市场整合,同时“明档现炒+社区小店”模式持续深耕体验经济;三是技术驱动智能化,AI火候控制与智能点餐系统提升出餐效率,数字平台成为引流主阵地;四是消费场景多元化,从单一正餐向“家庭厨房+轻食简餐+户外露营”多场景渗透。
Driven by the dual forces of pre-prepared food technology and standardized supply chains, China's stir-fry restaurant industry is shifting from scale expansion to quality deepening, entering a new stage of industrial upgrading characterized by "efficiency and experience in balance, and coexistence of segmentation and innovation". According to the latest "2025 China Stir-Fry Restaurant Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (a leading third-party data mining and analysis agency for the new economy industry), the scale of China's catering industry in 2024 was 5,571.8 billion yuan, with a year-on-year growth of 7.4%. It is expected that the scale will reach 5,928.4 billion yuan in 2025. Additionally, the scale of China's pre-prepared food market has reached 485 billion yuan in 2024, and it is expected to reach 749 billion yuan in 2026. This indicates that pre-prepared food is becoming an important force driving the standardization and scale of the catering industry, and also provides an industrial foundation for small stir-fry categories to maintain "wok hei" and achieve efficiency balance.
Among the most frequently consumed stir-fry types by Chinese consumers, Hunan stir-fry (such as stir-fried yellow beef) leads with a 53.40% share, becoming the most frequently consumed stir-fry type in 2025. Sichuan and Chongqing street food (such as spicy chicken) follows closely with a 49.75% share. Jiangxi stir-fry (such as Yu Gan chili and pork) and Fujian stir-fry rank third and fourth with 25.44% and 25.06% shares respectively. Meanwhile, in terms of information channels for consumers to learn about stir-fry restaurants, Dianping leads with a 52.77% share, followed by Xiaohongshu with a 39.80% share, indicating that local life platforms and content communities have become key entry points influencing consumer decisions. This shows that the Chinese stir-fry restaurant market has presented a "dominance of spicy flavors and regional concentration" category pattern, and consumer decisions are deeply dependent on digital content platforms. In the future, brands with regional characteristics and online operation capabilities will have greater competitive advantages.
Analysts from iiMedia Research believe that the Chinese stir-fry restaurant industry will present the following development trends: first, regional flavor segmentation, with Hunan and Sichuan cuisines continuing to lead, but regional minority flavors will achieve standardized breakthroughs with the help of pre-prepared food technology; second, dual-track operation models, with chain brands accelerating market integration by leveraging supply chain advantages, while the "open kitchen + community small store" model continues to deepen the experience economy; third, technology-driven intelligence, with AI heat control and intelligent ordering systems improving meal delivery efficiency, and digital platforms becoming the main attraction; fourth, diversified consumption scenarios, from single formal dining to "home kitchen + light meals + outdoor camping" multi-scenario penetration.艾媒咨询 | 2024年中国共享充电宝行业消费行为调研报告
随着手机普及率的提升和工作、娱乐生活对手机的依赖加深,共享充电宝已成为手机用户外出时不可或缺的刚需产品。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国共享充电宝行业消费行为调研报告》数据显示,近九成用户曾遭遇手机电量耗尽的困境,同时,也有近九成用户曾使用过共享充电宝,充分证明了行业坚实的发展基础。目前,共享充电宝市场的头部效应显著,美团(51.59%)占据了主要份额,并收获了较高的满意度。然而,行业在快速发展的同时,也面临着一些亟待解决的问题,包括安全性难以保障(占比45.04%)、同一品牌收费标准不统一及价格标识不显著(占比44.25%),以及充电速度慢(占比33.73%)等。艾媒咨询分析师认为,共享充电宝市场前景稳定明朗,相关企业欲扩大市场份额,需解决安全性、收费标准统一性及充电速度等问题,并持续优化服务体验,提升用户满意度。
With the increasing penetration rate of smartphones and the deepening dependence on smartphones for work and entertainment, shared charging stations have become an indispensable necessity for smartphone users when they are out. The latest report on 2024 China shared power bank industry consumer behavior survey released by iiMedia Research , a third-party data mining and analysis institution for global new economy industries, shows that nearly 90% of users have encountered the predicament of running out of phone battery, while nearly 90% of users have used shared charging stations, fully proving the solid development foundation of the industry. Currently, the head effect in the shared charging station market is significant, with Meituan (51.59%) occupying the main share and achieving high satisfaction. However, while the industry is developing rapidly, it also faces some urgent problems that need to be solved, including insufficient safety guarantees (accounting for 45.04%), uneven charging standards and unclear price indications for the same brand (accounting for 44.25%), and slow charging speeds (accounting for 33.73%). Analysts from iimedia Research believe that the market prospect of the shared charging station industry is stable and clear, and that related companies wishing to expand their market share need to solve issues such as safety, uniform charging standards, and charging speeds, and continuously optimize the service experience to improve user satisfaction.艾媒咨询 | 2025-2026年中国智算一体机行业研究报告
全球范围内算力需求呈现爆发式增长,传统计算模式在应对海量数据实时处理、多模态交互及复杂决策任务时已显现出局限性。智算一体机作为新一代信息技术的集成载体,通过将算力硬件、智能算法与垂直场景深度耦合,构建起“端-边-云”协同的弹性算力网络,正逐步成为支撑产业升级与数字化转型的核心基础设施。随着人工智能、5G、边缘计算等技术的深度融合,传统算力设备的功能边界不断拓展,从单一的数据处理向“感知-决策-执行”一体化演进,智算一体机以其高度集成化、智能化和场景适配性,正在重塑千行百业的底层技术架构。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年中国智算一体机行业研究报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年,全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为,智算一体机能够在一个紧凑的系统中完成从数据采集、存储、处理到分析的全流程,极大简化了传统IT架构的复杂性,还具备高性能计算能力、灵活性和可扩展性,智算一体机的出现,为AI算力下沉提供了有力支持。
The demand for computing power has witnessed explosive growth worldwide. Traditional computing models have shown limitations when dealing with real-time processing of massive data, multimodal interaction, and complex decision-making tasks. As an integrated carrier of the new generation of information technology, the intelligent computing all-in-one machine, by deeply coupling computing power hardware, intelligent algorithms and vertical scenarios, builds an elastic computing power network of "end-edge-cloud" collaboration, and is gradually becoming the core infrastructure supporting industrial upgrading and digital transformation. With the deep integration of technologies such as artificial intelligence, 5G, and edge computing, the functional boundaries of traditional computing power devices are constantly expanding, evolving from single data processing to an integrated process of "perception - decision-making - execution". The intelligent computing all-in-one machine, with its high degree of integration, intelligence, and scene adaptability, is reshaping the underlying technical architecture of thousands of industries.
The latest "China's intelligent computing machine industry research report from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size have shown a significant growth trend. It is estimated that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that the all-in-one intelligent computing machine can complete the entire process from data collection, storage, processing to analysis in a compact system, greatly simplifying the complexity of traditional IT architectures. It also has high-performance computing capabilities, flexibility and scalability. The emergence of the all-in-one intelligent computing machine provides strong support for the downward penetration of AI computing power.艾媒咨询 | 2025年全球及中国主题公园运行大数据及行业升级趋势报告
随着全球旅游市场回暖,全球主题公园亦得到了更好的发展和助力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年全球及中国主题公园运行大数据及行业升级趋势报告》数据显示2024年第一季度至第三季度,中国出游人数达42.4亿人,同比增长15.30%。艾媒咨询分析师认为,随着旅游产业的复苏,中产阶级人口增加及亲子游趋势加强,中国主题公园行业亦受到正面影响。艾媒咨询分析师认为,相较于国际知名主题公园如迪士尼、环球影城等,中国大部分主题公园所涉及的产业链条短,收入结构相对单一,产品附加值较低。中国主题公园应着力开发多种商业模式,以应对未来不同的市场需求。
With the recovery of the global tourism market, the global theme parks has also been better developed and assisted. The latest "Global and China theme park operation big data and industry upgrade trends report 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from the first quarter to the third quarter of 2024, the number of Chinese travelers reached 4.24 billion people, an increase of 15.30%. Analysts from IIMedia Consulting believe that with the recovery of the tourism industry, the increase of the middle class population and the strengthening of the trend of parent-child travel, China's theme park industry has also been positively affected. Analysts from iMedia Consulting believe that compared with internationally renowned theme parks such as Disney and Universal Studios, most theme parks in China involve a short industrial chain, relatively single income structure, and low added value of products. Chinese theme parks should focus on developing a variety of business models to cope with different market demands in the future.艾媒咨询 | 2025年中国洗浴服务消费市场调查数据
当前,中国洗浴服务消费市场正从单一清洁功能,向集休闲、社交、餐饮、养生于一体的复合型体验经济转型。消费者愈发注重洗浴服务的品质化与个性化,价格接受度稳步提升。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国洗浴服务消费市场调查数据》显示,2024年中国情绪经济市场规模达23077.67亿元,预计2029年将突破4.5万亿元;此外,2024年中国O2O市场规模为33076.1亿元,同比增长18.7%,预计2028年中国O2O市场规模有望突破5.9万亿元。情绪经济升温推动洗浴场所升级为 “情绪疗愈空间”,O2O 的高速增长则打通高效获客与服务优化通道,双向赋能下行业线上线下融合进程持续加速。
在2025年中国消费者最常选择的洗浴场所类型中,综合型洗浴中心占比最高,达到40.27%;其次是高端洗浴会所,占比为23.94%。此外,在消费者必选的核心服务项目中,搓澡(含普通搓澡、特色搓澡)占比最高,达到55.70%。其次是桑拿/汗蒸,占比为48.32%。这表明,当前洗浴消费呈现“体验多元化”与“需求核心化”并存的特征。综合型洗浴中心因其一站式服务能力最受青睐,而搓澡、桑拿等传统项目作为“经典必选项”仍占据不可动摇的地位。未来行业需在丰富业态组合的同时,持续夯实核心服务的专业品质与体验升级。
艾媒咨询分析师认为,未来中国洗浴服务行业将朝着健康化、智能化、多元化方向深度发展,从单一清洁功能转向综合休闲体验。健康养生成为核心,会融合中医理疗、水疗等专业服务,满足消费者保健需求;科技赋能持续深化,智能预约、大数据个性化推荐等技术会提升服务效率与体验;同时,行业跨界融合加速,结合餐饮、亲子、社交等场景打造“洗浴+”模式,还会融入地方文化打造特色体验,成为都市人群休闲社交的重要选择。
At present, the Chinese bath service consumption market is transforming from a single cleaning function to a composite experience economy integrating leisure, socializing, dining, and health preservation. Consumers are increasingly emphasizing the quality and personalization of bath services, and their price acceptance is steadily increasing. According to the latest "2025 China Bath Service Consumption Market Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the scale of the Chinese emotional economy market reached 2,307.767 billion yuan in 2024 and is expected to exceed 4.5 trillion yuan by 2029. Additionally, the scale of the Chinese O2O market was 3,307.61 billion yuan in 2024, growing by 18.7% year-on-year, and is projected to exceed 5.9 trillion yuan by 2028. The warming of the emotional economy is driving bath places to upgrade into "emotional healing spaces", while the rapid growth of O2O is opening up efficient customer acquisition and service optimization channels. Under the dual empowerment, the process of online and offline integration in the industry is continuously accelerating.
Among the types of bath places that Chinese consumers most frequently choose in 2025, comprehensive bath centers have the highest proportion, reaching 40.27%; followed by high-end bath clubs, accounting for 23.94%. Additionally, among the core service items that consumers must choose, scrubbing (including regular scrubbing and special scrubbing) has the highest proportion, reaching 55.70%; followed by sauna/hot steam, accounting for 48.32%. This indicates that the current bath consumption presents a coexistence of "diversified experiences" and "core demand". Comprehensive bath centers are the most favored due to their one-stop service capabilities, while traditional services such as scrubbing and sauna remain indispensable as "classic must-haves". In the future, the industry needs to enrich its business combinations while continuously enhancing the professional quality and experience upgrade of core services.
Analysts from iiMedia Research believe that in the future, the Chinese bath service industry will deeply develop in the directions of health, intelligence, and diversification, shifting from a single cleaning function to a comprehensive leisure experience. Health preservation will become the core, integrating professional services such as traditional Chinese medicine therapy and hydrotherapy to meet consumers' health care needs; technological empowerment will continue to deepen, with technologies like intelligent reservation and big data personalized recommendations enhancing service efficiency and experience; at the same time, the industry's cross-border integration will accelerate, creating "bath +" models by combining with dining, family, and social interaction scenarios, and integrating local culture to create distinctive experiences, becoming an important choice for urban residents' leisure and social interaction.艾媒咨询 | 2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告
2025年中国人工智能市场正迎来发展新机遇。随着“DeepSeek”的发布,重新改变了市场对开源大模型的认知。DeepSeek的快速发展正在深刻影响着各行各业的未来发展,推动各行业向智能化、数字化方向加速转型。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年,全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为,身处变革浪潮中的DeepSeek,正迎来机遇与挑战并存的关键发展阶段。随着人工智能技术的突飞猛进,在应用领域,其展现出强劲的发展潜力,有望在更多行业实现突破,逐步成长为引领人工智能技术进步的中坚力量。
The Chinese artificial intelligence market is embracing new opportunities in 2025. With the release of "DeepSeek", the market's perception of open-source large models has been fundamentally altered. The rapid development of Deepseek is profoundly influencing the future of various industries, accelerating their transformation towards intelligence and digitalization. The latest report "2025-2026 DeepSeek's Business Opportunities and Layout Strategies in the Industrial Chain" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size are experiencing significant growth trends. It is projected that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that DeepSeek, which is in the midst of the wave of change, is now at a critical stage of development where opportunities and challenges coexist. With the rapid advancement of artificial intelligence technology, it has demonstrated strong development potential in application fields and is expected to achieve breakthroughs in more industries, gradually growing into a key force leading the progress of artificial intelligence technology.艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.
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