关于“搜狐”的报告
艾媒咨询|华语音乐三十年研究报告|中国原创力量爆发，互联网为新生音乐人提供更多舞台
华语音乐市场经过近30年的发展，产业红利逐渐凸显。2019年中国音乐产业市场规模已超过240亿元，预计到2022年将达到321亿元。互联网的发展拓展延伸了华语音乐产业链条，同时激活了华语音乐创作热情，2019年华语创作型音乐人占比67%，同比增长45.7%，音乐人的风格也更趋多元化，其中流行、民谣、说唱、古风、电音成为风格前五。2020年，在华语音乐用户中，网络音乐用户规模达6.35亿，iiMedia Research(艾媒咨询)数据显示，摇滚、说唱、中国风音乐类型偏好增长明显，华语音乐用户的音乐偶像风格愈加鲜明且原创实力更强，同时，近七成的华语音乐用户“喜欢”观看音乐综艺类节目。通过分析对比视频平台的特征与创新策略，结果显示，爱奇艺成用户观看音乐综艺的首选平台，其音乐综艺成为行业现象级节目。互联网连接的音乐产业链将会更加紧密，信息技术的大爆发将会成为华语音乐发展的最大助力。
After nearly 30 years of development, the industry dividend of Chinese music gradually highlighted. Market size of Chinese music industry has exceeded 24 billion yuan in 2019 and is expected to reach 32.1 billion yuan in 2022. The development and expansion of the Internet has extended the Chain of Chinese music industry and activated the enthusiasm of musician for Chinese music creation. In 2019, Chinese original musicians accounted for 67%, with a year-on-year growth of 45.7%. The styles of musicians have become more diversified, among which pop, folk, rap, ancient style and electronic sound have become the Top 5. In 2020, among Chinese music users, the scale of online music users reached 635 million. As the data of iiMedia Research showed, Preference for rock, rap and Chinese-style music has increased significantly, and Chinese music users have more distinctive music idols with stronger original power. At the same time, almost 70% of Chinese music users "like" to watch music variety shows. By analyzing and comparing the characteristics of video platforms and their innovative strategies, the results show that iQIYI is the preferred platform for users to watch music variety shows, and its music variety shows have become phenomenological programs in the industry. Thanks to internet, Music industry chain will be closer connected, and the explosion of information technology will be the biggest boost to the development of Chinese music.-
【1999-2019特别专题】中国互联网发展20年盘点专题报告
本报告研究涉及企业/品牌/案例：中华网，网易，搜狐，新浪微博，8844.com，易趣网，阿里巴巴，携程网，当当，微信，西祠胡同，天涯社区，百度，OICQ，MSN，飞信，博客网，开心网，海内，雅虎，谷歌，必应，360搜索，盛大网络，优酷，酷我音乐，腾讯，中国移动，中国电信，中国联通，小米，华为，OPPP，vivo,魅族，推特，陌陌，微米，来往，易信，米聊，今日头条，澎湃新闻，美团，大众点评，百度糯米，窝窝团，拉手网，淘宝，天猫，支付宝，菜鸟物流，滴滴出行，58同城，斗鱼，虎牙，YY直播，映客，KK直播，六间房，抖音，快手，火山小视频，易果生鲜，盒马生鲜，京东物流，每日优鲜，银泰，三江购物，中百控股，拼多多，云集，好货，知乎
iiMedia Research(艾媒咨询)数据显示，2018年，中国数字经济规模已达31.3万亿元，占GDP比重34.8%，数字经济已成为当前产业发展增量引擎。新中国成立70周年，回望中国经济发展历程，互联网的发展谱写了瞩目的篇章。中国互联网经历了探索成长期、快速发展期、成熟繁荣期，由PC互联网走向移动互联网，由2G走向5G。1999年中华网赴美上市，向全球宣告了中国互联网行业的崛起，同时以网易、搜狐、新浪为代表的中国门户网站模式的萌芽，也预示着中国互联网真正站起来了。2009年中国3G商用开启移动互联时代，互联网步入快速发展期。2013年中国移动互联网开始迈向4G时代。“互联网+”理念代表着一种新的经济形态，互联网技术＋创新思维成中国经济社会创新的驱动力量。中国互联网激烈的竞争角逐中产生了一批如腾讯视频、知乎、酷我音乐、京东、淘宝、携程、支付宝、百度搜索、腾讯云、旷视科技等标杆企业。经过了20年的发展，中国互联网产业将不断扩展，包括智能终端、工业机器人、自动驾驶、企业服务等产业顺势不断升级。随着5G网络的推行，新经济产业运转也将重新迎来创新潮流。
Data from iiMedia Research shows that in 2018, China's digital economy has reached 31.3 trillion yuan, accounting for 34.8% of GDP. Digital economy has become an engine for industrial development. During the 70th anniversary of the founding of the People's Republic of China, looking back at the course of China's economic development, the Internet has written a remarkable chapter. China's Internet has experienced a period of exploration, rapid development, and maturity and prosperity, from PC Internet to mobile Internet and from 2G to 5G. In 1999, china.com went public in the United States, which announced the rise of China's Internet industry to the world. Meanwhile, the budding of China's portal website model represented by NetEase,SoHu and Sina also indicated that China's Internet really stood up. In 2009, China's 3G started the era of mobile Internet in commercial use, which means the Internet entered a period of rapid development. In 2013, China's mobile Internet began to move towards 4G era. The concept of “Internet plus“ represents a new economic form. Internet technology and innovative thinking has become the driving force of China's economic and social innovation. In the fierce competition of China's Internet, a number of outstanding enterprises have emerged, such as Tencent Video, Zhihu, Kuwo Music,JD, taobao, Ctrip, Alipay, Baidu Search, Tencent cloud, KuangShi technology and so on. After 20 years of development, China's Internet industry will continue to expand, including smart terminals, industrial robots, autonomous driving, enterprise services and other industries continue to upgrade. With the implementation of 5G network, the operation of new economy industry will also usher in a new trend of innovation. -
艾媒报告 |2019Q1中国手机新闻客户端市场监测报告
本报告涉及企业/品牌包括：百度新闻、腾讯新闻、搜狐新闻、新浪新闻、一点资讯、天天快报、网易新闻、今日头条、人民日报、新华社、央视新闻、趣头条、凤凰新闻、ZAKER、UC头条、东方头条、Flipboard 红板报、澎湃新闻、天天头条
随着移动互联网渗透率不断提升，手机新闻客户端逐渐成为中国居民获取资讯的主要途径。iiMedia Research(艾媒咨询)数据显示，预计2019年中国手机新闻客户端用户规模达6.93亿，市场潜力巨大。在新闻客户端平台方面，2019Q1中国手机新闻客户端市场格局保持稳定，腾讯新闻、今日头条月活用户数量均超2亿，以绝对领先优势位居行业前列。在客户端用户方面，新闻客户端用户中男性普遍占六成，高收入群体偏爱传统媒体类新闻客户端。在网络监管严格化的背景下，新闻客户端将回归真实本质，开启品质提升。同时，下沉市场开始觉醒，新闻资讯平台将以更贴近大众生活的新闻来获取三、四线城市用户，行业竞争加剧。
With the increasing penetration of Internet, mobile news App has gradually become the main source of information for Chinese. According to iiMedia Research, the scale of mobile news App users in China is expected to reach 693 million in 2019, which indicates huge market potential. In terms of news App, in 2019Q1, the pattern of China's mobile phone news App market remained stable. The monthly active users of Tencent news and Toutiao news both exceeded 200 million, which is at the leading position of the industry. In terms of users, male accounts for 60% of the news App users, whereas high-income groups prefer traditional media news App. Under the background of strict network supervision, news App will stick to truth and start quality improvement. At the same time, the sinking market began to wake up, news App will to present news that is more close to the public life to obtain users in third and fourth tier cities, leading to the intensification of industry competition. -
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