艾媒咨询｜2023年中国专业干眼护理行业消费洞察报告

近年来，随着老龄化进程的加速、电子产品的过度使用以及不良的用眼习惯，中国干眼发病率持续攀升，干眼护理治疗需求不断增长。iiMedia Research（艾媒咨询）数据显示，2023年中国专业干眼护理市场规模为66.8亿元，预估2026年中国专业干眼护理市场规模将突破百亿元。iiMedia Research（艾媒咨询）调研数据显示，95.9%的受访者会选择医生开具的专业干眼护理产品。一些非专业的护理产品可能含有刺激性成分，或是配方不合理，使用后可能会加重干眼症状，甚至引发其他眼部问题。患者在选择护理产品时，会倾向于选择那些经过专业医学研究和认证的产品，以确保产品的安全性和有效性。
In recent years, with the acceleration of the aging process, the excessive use of electronic products and bad eye habits, the incidence rate of dry eye in China continues to rise, and the demand for dry eye care and treatment continues to grow. According to data from iiMedia Research, the market size of professional dry eye care in China was 6.68 billion yuan in 2023, and it is estimated that the market size of professional dry eye care in China will exceed 10 billion yuan in 2026. According to research data from iiMedia Research, 95.9% of respondents would choose professional dry eye care products prescribed by doctors. Some non professional care products may contain irritating ingredients or have an unreasonable formula, which may worsen dry eye symptoms and even cause other eye problems after use. Patients tend to choose nursing products that have undergone professional medical research and certification to ensure their safety and effectiveness.