艾媒报告 | 2017-2018中国网约专车行业市场研究报告

本报告研究涉及企业/品牌包括:滴滴专车、神州专车、易到用车、首汽约车、Gofun、Evcard、盼达用车、微公交、华夏出行、Car2go、立刻出行、一度出行、PonyCar、易开出行、嗨车、神州共享汽车、小二租车、摩范出行、支付宝、微信支付

iiMedia Research(艾媒咨询)数据显示，自2015年以来网约专车/快车用户规模迅速增长，到2017年用户规模达到2.36亿人，2018年有望达到2.82亿人。艾媒咨询分析师认为，随着人们生活品质的不断提高，其出行结构不断改变，而传统城市交通已逐渐不能满足用户需求，网约专车作为便捷灵活的出行新选择将会获得更大的发展。

艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告

本报告研究涉及企业/品牌/案例：华为，中国建筑集团，国家电网，中国航空工业集团，中国航天科工集团，中国航天科技集团

在疫情影响下，2020-2021年，我国就业形势受到一定影响。因此，考生在高考志愿填报时，特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示，专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素，占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报，集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆，又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission.

艾媒报告|2017-2018中国共享出行年度发展报告

iiMedia Research(艾媒咨询)数据显示，中国共享单车企业数目超过10家，共享汽车企业数目超过40家，而共享停车企业则超过200家。报告分析认为，共享单车在经历洗牌期后，市场仅存十余家服务厂商。而相比于共享汽车行业较高的准入门槛，现今共享停车领域门槛低，行业内企业混杂。

艾媒咨询｜2023年中国电动工具行业发展白皮书

在国民经济各领域蓬勃发展的背景下，中国电动工具应用场景日益丰富，行业实现快速发展。iiMedia Research（艾媒咨询）数据显示，2023年中国电动工具市场销售规模为200.8亿元；预计未来四年（2024-2027）将保持超6%的年平均增速，2027年有望达到259.6亿元。中国电动工具行业国产品牌发展迅速，在技术创新、产品升级、市场份额等方面都有显著提升。以东成为代表的国产电动工具品牌崛起势头明显，彰显中国制造大国的实力与创新能力。锂电池在电动工具领域的应用日益广泛，能够满足各种类型的电动工具需求，电动工具锂电化比例持续提升。
Against the backdrop of booming development in various fields of the national economy, the application scenarios of power tool in China are becoming increasingly diverse, and the industry is achieving rapid development. According to data from iiMedia Research, the sales scale of China's power tool market in 2023 was 20.08 billion yuan, which is expected to maintain an annual average growth rate of over 6% in the next four years (2024-2027). And it is expected to reach 25.96 billion yuan in 2027. The domestic brands in China's power tool industry are developing rapidly, with significant improvements in technological innovation, product upgrades, and market share. The rise of domestic power tool brands represented by DongCheng, demonstrating the strength and innovation capability of China as a manufacturing powerhouse. The application of lithium batteries in the field of power tools is becoming increasingly widespread, which can meet the needs of various types of power tools, and the proportion of lithium electrification in power tools continues to increase.

艾媒咨询 | 2025年中国饰品行业发展状况与消费行为调查数据

随着居民收入水平提高和消费升级，中国饰品行业近年来迎来了快速发展，市场规模持续扩大。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国饰品行业发展状况与消费行为调查数据》显示，2024年中国金银珠宝类商品零售累计值为3300亿元，虽同比下降3.1%，但仍稳守3000亿元以上的历史高位。尽管面临一定的市场波动，中国饰品市场仍展现出强大的发展韧性与稳定的基本盘，消费者对珠宝饰品的需求依然保持稳定。
中国消费者在购买珠宝饰品时，最关注的三个因素分别是与个人风格的适配度、材质和设计，占比分别为39.75%、37.95%和36.93%。这表明消费者在选购珠宝时，比较关注饰品与个人风格的匹配、饰品的材质以及设计的独特性。在2025年中国消费者购买的珠宝饰品类型中，戒指以45.85%的占比居于首位，紧随其后的是手链，占比为45.62%，反映出消费者对戒指和手链有明显的偏好。这表明了中国珠宝消费市场正呈现出从“价值消费”向“风格消费”演进的鲜明趋势。消费者的决策核心不再是单纯的材质保值，而是愈发注重珠宝作为“个人配饰”的风格表达价值与日常佩戴场景。
艾媒咨询分析师认为，中国饰品行业将延续强劲增长，并呈现三大趋势：一是“个性化与场景化”成为核心，消费者不再满足于大众款式，对表达自我风格和适配特定场合的饰品需求激增，推动定制化、轻奢化发展。二是“技术融合深化”，AR试戴、3D打印等技术将普及，优化购物体验并赋能个性化生产。三是“国潮文化与可持续理念共舞”，蕴含东方美学的设计将持续受到追捧，同时环保材质和环保理念将成为品牌竞争的新维度。
With the increase in residents' income levels and the upgrading of consumption, China's jewelry industry has witnessed rapid development in recent years, with the market size continuously expanding. According to the latest "2025 China Jewelry Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the cumulative retail value of gold and silver jewelry in China in 2024 was 330 billion yuan, a year-on-year decrease of 3.1%, but still maintaining a historical high above 300 billion yuan. Despite certain market fluctuations, the Chinese jewelry market still demonstrates strong development resilience and a stable foundation, with consumer demand for jewelry remaining stable.
When purchasing jewelry, Chinese consumers are most concerned about three factors: compatibility with personal style, material, and design, accounting for 39.75%, 37.95%, and 36.93% respectively. This indicates that consumers pay more attention to the match between jewelry and personal style, the material of jewelry, and the uniqueness of design when choosing jewelry. Among the types of jewelry purchased by Chinese consumers in 2025, rings accounted for 45.85%, followed by bracelets at 45.62%, reflecting a clear preference for rings and bracelets. This shows that the Chinese jewelry consumption market is evolving from "value consumption" to "style consumption". The core of consumers' decision-making is no longer simply the value preservation of materials, but an increasing emphasis on the style expression value of jewelry as a "personal accessory" and its daily wearing scenarios.
Analysts from iiMedia Research believe that China's jewelry industry will continue to grow strongly and present three major trends: First, "personalization and contextualization" will become the core, as consumers are no longer satisfied with mass-market styles, and the demand for jewelry that expresses personal style and suits specific occasions has surged, driving the development of customization and light luxury. Second, "deepening integration of technology", with technologies such as AR try-on and 3D printing becoming more widespread, optimizing the shopping experience and enabling personalized production. Third, "coexistence of national trend culture and sustainable concepts", with designs that embody Eastern aesthetics continuing to be popular, while eco-friendly materials and sustainable concepts will become new dimensions of brand competition.

艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告

本报告研究涉及企业/品牌/案例：华晟经世，新迈尔，北京商鲲，中公教育，文都教育，金英杰医学教育，学尔森教育，高顿教育，达内教育，新东方，中国东方教育

中国职业技能教育市场保持增长势头，2020年中国职业技能教育市场规模达到1415亿元，较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台，预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系，2019年，中国共有职业教育学校1.15万所，职业教育在校生2857.1万人。同时，《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次，高职院校要在两年期间大规模扩招200万人，鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考，意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升，资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示，职业技能教育市场中，IT应用类市场规模最大，为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势，预计到2021年，IT应用类执业技能培训市场规模达386.9亿元，财会类执业技能培训市场规模达273.9亿元，在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期，市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升，职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly.

艾媒咨询 | 2025年中国旅拍市场消费行为洞察分析报告

随着人们生活水平的提高和旅游消费观念的转变，旅拍作为一种融合旅游与摄影的新兴服务模式，近年来在市场上迅速崛起。它不仅满足了人们在旅行过程中记录美好瞬间的需求，还为游客提供了具有专业水准的摄影作品，成为旅游市场的新热点。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国旅拍市场消费行为洞察分析报告》数据显示，53.70% 的消费者将记录旅行中的美好瞬间作为旅拍首要目的，这体现出旅拍在满足消费者情感诉求与记忆留存方面的核心价值，也意味着旅拍行业应着重突出拍摄服务的纪念意义，提升消费者在旅行中的情感体验。而古迹 / 遗址、古典园林等历史人文景观以 54.37% 的占比成为旅拍首选，表明消费者对历史文化景观兴趣极高，这背后是大众对文化底蕴的追求。艾媒咨询分析师认为，旅拍市场作为旅游和摄影行业的新兴细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着市场的不断成熟、行业规范的逐步完善，以及技术的不断创新，旅拍市场将迎来更加健康、有序的发展。
With the improvement of people's living standard and the change of tourism consumption concept, travel photography, as a new service model integrating tourism and photography, has risen rapidly in the market in recent years. It not only meets the needs of people to record beautiful moments in the process of travel, but also provides tourists with professional photography, which has become a new hot spot in the tourism market. According to the latest "Analysis report on China travel photography market consumer behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.70% of consumers will record the beautiful moments of travel as the primary purpose of travel photography. This reflects the core value of travel photography in satisfying consumers' emotional demands and retaining memories, and also means that the travel photography industry should focus on the commemorative significance of shooting services to enhance consumers' emotional experience in travel. Historical and cultural landscapes such as monuments/sites and classical gardens became the first choice for travel photography with 54.37%, indicating that consumers have a high interest in historical and cultural landscapes, which is behind the public's pursuit of cultural heritage. Analysts of IIMedia Consulting believe that the travel photography market, as an emerging segment of the tourism and photography industry, has broad development prospects and huge market potential. Although currently facing some challenges, with the continuous maturity of the market, the gradual improvement of industry norms and the continuous innovation of technology, the travel auction market will usher in a more healthy and orderly development.

艾媒咨询｜2022年中国高考志愿填报及就业前景大数据分析报告

数据显示，中国高校毕业生由2015年的749万人增长至2022年的1076万人，达到历史新高，且中国城镇16到24岁人口失业率由2018年的10.1%上升至2021年14.3%，应届生就业形式严峻。

艾媒咨询｜2024-2025年中国上门按摩服务平台市场研究报告

居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑，也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长，带来了便利和创新的服务模式，也同时也催生了一系列行业乱象，如平台多次陷入“涉黄”争议，以及与旗下技师劳动关系复杂等，这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示，61.4%的上门按摩服务平台用户为男性，家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险，服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段，按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐，且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程，并努力打破舆论质疑，构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust.

艾媒咨询｜2024年中国高考志愿填报及就业前景大数据分析报告

近年来，国内外形势均发生较大变化，中国经济正处于恢复期，高校专业会出现新一轮洗牌，就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年，教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业，高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）基于专业赛道空间与行业布局分析，推出《2024年中国高考志愿填报及就业前景大数据分析报告》，数据显示，49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流，高技术行业出现大量职位空缺，相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元，近九成高考生愿意选择高考志愿填报服务，随着高考志愿报考行业付费需求增多，其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow.