全球领先的新经济产业第三方数据挖掘与分析机构
关于“销售”的报告
艾媒报告|2020年2-3月中国房地产行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例：中国恒大，万科地产，碧桂园，保利发展，中海地产，融创中国，龙湖集团，新城控股，绿地控股，蛋壳公寓，上置集团等。
从2020年2-3月中国房地产土地开发与销售情况来看，2-3月份，房地产业土地购置面积1969.0万平方米，同比增长80.3%；房地产业土地成交价款977.0亿元，同比增长121.8% 。土地成交面积及成交价款均有大幅的上升，主要因为1-2月受疫情影响严重，3月后，中国的疫情控制效果显现，疫情影响有所减弱，房地产行业开始有复工迹象。
From the perspective of the development and sales of real estate land in China from February to March 2020, from February to March, the acquisition area of real estate land was 19.69 million square meters, an increase of 80.3% year on year; the transaction price of real estate land was 97.7 billion yuan, an increase of 121.8% year on year. The land transaction area and transaction price have increased significantly, mainly due to the serious impact of the epidemic from January to February. After March, the control effect of the epidemic in China has become apparent, the impact of the epidemic has weakened, and the real estate industry began to show signs of resumption of work.-
艾媒报告 |2019年中国直销行业发展状况与政策舆论环境监测报告
本报告研究涉及企业/品牌包括:权健、华林酸碱平、无限极、然健环球、康宝莱、天狮、佳莱、绿之韵集团、铸源、和治友德、康婷、清晨、玫琳凯、金诃藏药、炎帝生物、NATURES SUNSHINE、安利、完美、隆力奇、尚赫
2018年，权健、无限极、康宝莱等负面舆情频发令直销行业再次成为舆论焦点。2019年1月1日，国家将继续加大直销行业处罚力度，15家直销企业被商务部勒令整改。iiMedia Research(艾媒咨询)数据显示，直销违规事件影响了69.6%消费者的相关选购需求，其中，30.4%消费者表示再也不会购买涉案企业商品。短期看来，直销行业持牌企业增长率将放缓，同时直销行业中的母婴、保健品类产品监管将加强。
The latest data of the State Administration for industry and Commerce show that in 2017, the National Chamber of Commerce, industry and market supervision total 52 cases of direct sales violations, a fine of 32 million yuan. Among them, false publicity has become the most common business problem in the operation of direct selling enterprises. 2018 to Quanjian, Infinity, Compaulay, health Global, waring acid and alkali equality of a number of direct sales enterprises suspected of violations, contusion the purchase confidence of 69.6% of consumers. Among them, abandoning the purchase of all products involved in the Enterprise (30.4%) and abandoning the purchase of direct selling industry involved in the category (41.3%) became the choice of the majority. In the future, the regulatory environment will be further tightened, with the growth of licensed companies slowing. At the same time, the reform of direct selling enterprise management mode becomes an inevitable requirement. -
艾媒舆情|云集微店赴美上市热点事件舆情监测分析报告
2019年3月21日,云集微店正式向美国SEC提交了上市招股书,代码为YJ,主承销商为摩根士丹利、瑞士信贷、摩根大通、中金。由于云集微店是继去年拼多多和“万色城”港交所提交上市招股书之后，第三家拟IPO的社交电商，因此云集微店的上市引发了社会的热议和关注。
On March 21, 2019, Yunji Microstore formally submitted its listing prospectus to the SEC of the United States, coded YJ, and the main underwriters are Morgan Stanley, Credit Suisse, JPMorgan Chase and CICC. Since Yunji Microstore is the third social e-commerce to be IPO after last year's listing prospectus submitted by Pingduo and Wanse City Port Exchange, the listing of Yunji Microstore has aroused heated discussion and concern in society. -
艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例：名创优品，腾讯，高瓴资本，HELLO KITTY，飞天小女警，粉红豹，咱们裸熊，KAKAO FRIENDS，盒马鲜生，岁宝百货，苏宁广场，苏宁零售云店，苏宁小店，“两翼”，苏宁极物，苏鲜生，苏宁红孩子，苏宁影城，苏宁体育，苏宁汽车超市，苏宁Biu店，永辉超市，Costco，沃尔玛，家家悦，高鑫零售，家乐福
伴随着全球消费需求、消费渠道、消费方式的转变，电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示，2013-2018年全球零售总额保持小幅增长但增速放缓，iiMedia Research（艾媒咨询）预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标，与消费者的主要消费模式有关，会因正常季节变动，节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一，已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年，中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为，尽管2018年中国社会消费品的零售额占比略有下降，但相对其他产业，社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型，而诞生于电商时代的苏宁易购、盒马鲜生等，也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒咨询 | 2025年中国饰品行业发展状况与消费行为调查数据
随着居民收入水平提高和消费升级，中国饰品行业近年来迎来了快速发展，市场规模持续扩大。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国饰品行业发展状况与消费行为调查数据》显示，2024年中国金银珠宝类商品零售累计值为3300亿元，虽同比下降3.1%，但仍稳守3000亿元以上的历史高位。尽管面临一定的市场波动，中国饰品市场仍展现出强大的发展韧性与稳定的基本盘，消费者对珠宝饰品的需求依然保持稳定。
中国消费者在购买珠宝饰品时，最关注的三个因素分别是与个人风格的适配度、材质和设计，占比分别为39.75%、37.95%和36.93%。这表明消费者在选购珠宝时，比较关注饰品与个人风格的匹配、饰品的材质以及设计的独特性。在2025年中国消费者购买的珠宝饰品类型中，戒指以45.85%的占比居于首位，紧随其后的是手链，占比为45.62%，反映出消费者对戒指和手链有明显的偏好。这表明了中国珠宝消费市场正呈现出从“价值消费”向“风格消费”演进的鲜明趋势。消费者的决策核心不再是单纯的材质保值，而是愈发注重珠宝作为“个人配饰”的风格表达价值与日常佩戴场景。
艾媒咨询分析师认为，中国饰品行业将延续强劲增长，并呈现三大趋势：一是“个性化与场景化”成为核心，消费者不再满足于大众款式，对表达自我风格和适配特定场合的饰品需求激增，推动定制化、轻奢化发展。二是“技术融合深化”，AR试戴、3D打印等技术将普及，优化购物体验并赋能个性化生产。三是“国潮文化与可持续理念共舞”，蕴含东方美学的设计将持续受到追捧，同时环保材质和环保理念将成为品牌竞争的新维度。
With the increase in residents' income levels and the upgrading of consumption, China's jewelry industry has witnessed rapid development in recent years, with the market size continuously expanding. According to the latest "2025 China Jewelry Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the cumulative retail value of gold and silver jewelry in China in 2024 was 330 billion yuan, a year-on-year decrease of 3.1%, but still maintaining a historical high above 300 billion yuan. Despite certain market fluctuations, the Chinese jewelry market still demonstrates strong development resilience and a stable foundation, with consumer demand for jewelry remaining stable.
When purchasing jewelry, Chinese consumers are most concerned about three factors: compatibility with personal style, material, and design, accounting for 39.75%, 37.95%, and 36.93% respectively. This indicates that consumers pay more attention to the match between jewelry and personal style, the material of jewelry, and the uniqueness of design when choosing jewelry. Among the types of jewelry purchased by Chinese consumers in 2025, rings accounted for 45.85%, followed by bracelets at 45.62%, reflecting a clear preference for rings and bracelets. This shows that the Chinese jewelry consumption market is evolving from "value consumption" to "style consumption". The core of consumers' decision-making is no longer simply the value preservation of materials, but an increasing emphasis on the style expression value of jewelry as a "personal accessory" and its daily wearing scenarios.
Analysts from iiMedia Research believe that China's jewelry industry will continue to grow strongly and present three major trends: First, "personalization and contextualization" will become the core, as consumers are no longer satisfied with mass-market styles, and the demand for jewelry that expresses personal style and suits specific occasions has surged, driving the development of customization and light luxury. Second, "deepening integration of technology", with technologies such as AR try-on and 3D printing becoming more widespread, optimizing the shopping experience and enabling personalized production. Third, "coexistence of national trend culture and sustainable concepts", with designs that embody Eastern aesthetics continuing to be popular, while eco-friendly materials and sustainable concepts will become new dimensions of brand competition. -
艾媒咨询|2020年6-7月中国房地产行业月度运行数据监测报告
2020年6-7月楼市调控继续坚持“房住不炒”的定位，多地先后出台楼市调控政策，严厉打击房地产市场违法违规行为，规范房地产市场秩序。2020年7月上海、北京和深圳三大城市新房的市区房价位于前三名，而宁波、北京、福州的均价涨幅较大。
From June to July 2020, the property market regulation will continue to adhere to the positioning of “no speculation in housing and housing”. Many places have successively introduced regulation and control policies on the property market to severely crack down on violations of laws and regulations in the real estate market and regulate the order of the real estate market. In July 2020, the urban housing prices of new houses in the three major cities of Shanghai, Beijing and Shenzhen ranked among the top three, while the average prices of Ningbo, Beijing and Fuzhou increased significantly. -
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