关于“服装鞋帽”的报告
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艾媒咨询|2021年中国运动鞋服行业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例：华利股份，申洲国际，安踏，李宁，特步，361°，阿迪达斯，迪卡侬
2021年5月7日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国运动鞋服行业发展现状与市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国的运动鞋服产业进行了全面分析，并且对产业链上中下游，特别是中游加工环节和下游用户行为进行了深度调研，并提出了趋势预判。
On May 7, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Sports Footwear Industry Development Status and Market Research Analysis Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of China's sports shoes and apparel industry, and conducted a comprehensive analysis of the upper, middle and lower reaches of the industrial chain, especially the middle and downstream processing links. Downstream user behavior was investigated in depth, and trend predictions were put forward. -
艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，抖音，快手，阿里巴巴1688，批批网，一手APP，红豆角APP，一件直播购
在明星带货热潮与疫情等众多因素推动下，中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示，2020年中国社会消费品零售总额为391981亿元，较2019年下降3.9%，其中网络零售额达117601亿元，占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓，2019年同比增长3.6%，批发市场进入瓶颈期;截止2021年4月，愿意选择批发电商的用户达有90%，消费者普遍认为，批发电商上的商品价格更便宜以及种类更多，其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点，越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2020-2021年中国国潮经济发展专题研究报告
本报告研究涉及企业/品牌/案例：拼多多,华为,汉尚华莲
目前在快递业和电商平台服务业持续发展的推动下，中国社会消费品零售总额和出口总额逐年呈现上升趋势。2020年受疫情影响下，中国社会消费品零售总额为39.2万亿元，比上年下降3.9%，出口净额为15.0万亿元。随着制造业结构持续升级，工业生产配套链不断完善，进一步发挥国内市场优势同时扩大内需，国潮商品质量也得到提升。国粹作为国潮文化的典型发展领域，而汉服领域是传统国粹结合潮流元素发展的典型代表，iiMedia Research（艾媒咨询）数据显示，中国汉服爱好者数量规模和市场规模快速增长，预测2021年汉服爱好者数量规模预计达689.4万人，市场销售规模将达到101.6亿元。调研数据显示，28.3%的消费者非常信任目前国产制造的商品质量，54.1%的消费者表示比较信任；同时，各电商平台通过大量消费补贴，让消费者用更实惠的价格体验新国牌商品，助力国潮经济发展。
In recent years, driven by the sustainable development of domestic delivery industry and e-commerce platform, total retail sales and exports of consumer goods in China are increasing year by year. In 2020, affected by the epidemic, total retail sales of China will reach 39.2 trillion yuan, has decreased by 3.9% over the previous year, and its net exports will reach 15.0 trillion yuan. With the continuous upgrading of the manufacturing structure, the continuous improvement of the industrial production chain, the further development of the domestic market advantages and the expansion of domestic demand, the quality of China-Chic goods has also been improved. Chinese quintessence culture is a typical development field of China-Chic culture, while Hanfu is a typical representative of traditional quintessence culture combined with trend elements. As the data of iiMedia Research showed, the number and market scale of Hanfu fans in China are growing rapidly. It is predicted that the number and scale of Hanfu lovers in 2021 will reach 6.89 million, and the market sales scale will reach 10.16 billion yuan. According to the survey data, 28.3% of interviewed consumers have great confidence in the quality of domestic products, and 54.1% of them have little confidence in the quality. At the same time, through the large consumer subsidies provided by e-commerce platforms, it allows the consumers to experience the new Chinese brand products at better prices, which helps the development of China-Chic economy. -
艾媒咨询|2020年中国数字中台行业市场趋势与头部企业布局研究报告
随着中国数字经济的蓬勃发展以及企业SaaS服务驶入快车道，中国企业数字中台发展前景向好。在此背景下，腾讯、百度、字节跳动、京东、美团等互联网巨头接连引入中台战略，行业市场规模持续扩大，iiMedia Research(艾媒咨询)数据显示，2020年中国企业数字中台预计攀升至72.5亿元。数字中台在企业中有着广泛的应用场景，开始从企业零售向生产设计、内部运营和供应链等上游业务渗透，加速数据到价值的服务产生过程，未来有望演变成为企业的组织单元。
With the rapid development of China's Digital Economy and Saas Service of enterprises entering the Fast Lane, the development prospect of China's enterprise digital center is promising. In this context, Internet giants such as tencent, Baidu, bytedance, Jd.com and Meituan have successively introduced the china-taiwan strategy, and the industry market has continued to expand, As the data of iiMedia Research showed, by 2020, the number of Chinese enterprises in Taiwan is expected to climb to 7.25 billion yuan. Digital Zhongtai has a wide range of applications in enterprises, starting from the enterprise retail to production design, internal operations and supply chain upstream business penetration, to speed up the data to the value of the service generation process, the future is expected to evolve into the organizational unit of the enterprise. -
艾媒咨询|2020年中国内衣行业发展现状及消费者习惯分析报告
本报告研究涉及企业/品牌/案例：都市丽人、汇洁、南极人、全棉时代。
其他企业/品牌：爱慕、古今、婷美,、猫人、Victoria’s Secret、黛安芬、爱美丽,、柏拉图、夏娃之秀、天猫、京东、淘宝、内外、氧气、茵曼,、倾惟、Ubras等。
2019年，中国内衣（含文胸、内裤、袜子、居家服）人均年支出增长到57.5美元（约350元）。消费者需求上升的同时，内衣质量的要求也上升，内衣卖家市场转变为买家市场。iiMedia Research（艾媒咨询）调研数据显示消费者对当前内衣品牌不满意的主要原因为款式单一、质量不够好、缺乏功能性等方面。
In 2019, the annual per capita expenditure on underwear (including bras, underwear, socks, and home clothes) in China increased to 57.5 US dollars (about 350 yuan). While consumer demand has risen, the requirements for underwear quality have also risen, and the underwear seller market has transformed into a buyer market. Survey data from iiMedia Research shows that the main reasons consumers are dissatisfied with current underwear brands are the single style, insufficient quality and lack of functionality. -
艾媒咨询|2020年中国穿版模特职业商情监测研究
“穿版模特”又称店铺模特，2020年4月，网络打出“月入过万”的标签后，穿版模特话题热度形成波峰。iiMedia Research(艾媒咨询)数据显示，2020年中国穿版模特大约有13000人，穿版模特促进门店营收规模增长接近150亿元，是推动中国服装发展的创新力量。
"Porch model" is also known as shop model. In April 2020, after the online label of "more than ten thousand monthly income", the topic of the model has become a hot topic. According to iiMedia Research data, there are about 13,000 Chinese model wear models in 2020. The model wear model promotes store revenue growth of nearly 15 billion yuan, which is an innovative force that promotes the development of Chinese clothing.
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