关于“杯口留香”的报告
艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：宸帆、构美、纳斯。
2020年618购物节期间，各电商平台战绩再创新高。艾媒咨询分析师认为，直播电商引领618购物节消费狂潮，淘宝直播凭借其线上平台与头部主播的流量资源，在直播电商行业居于领先地位，但是随着越来越多的平台的入局，直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense.-
艾媒咨询|2020年中国内衣行业发展现状及消费者习惯分析报告
本报告研究涉及企业/品牌/案例：都市丽人、汇洁、南极人、全棉时代。
其他企业/品牌：爱慕、古今、婷美,、猫人、Victoria’s Secret、黛安芬、爱美丽,、柏拉图、夏娃之秀、天猫、京东、淘宝、内外、氧气、茵曼,、倾惟、Ubras等。
2019年，中国内衣（含文胸、内裤、袜子、居家服）人均年支出增长到57.5美元（约350元）。消费者需求上升的同时，内衣质量的要求也上升，内衣卖家市场转变为买家市场。iiMedia Research（艾媒咨询）调研数据显示消费者对当前内衣品牌不满意的主要原因为款式单一、质量不够好、缺乏功能性等方面。
In 2019, the annual per capita expenditure on underwear (including bras, underwear, socks, and home clothes) in China increased to 57.5 US dollars (about 350 yuan). While consumer demand has risen, the requirements for underwear quality have also risen, and the underwear seller market has transformed into a buyer market. Survey data from iiMedia Research shows that the main reasons consumers are dissatisfied with current underwear brands are the single style, insufficient quality and lack of functionality. -
艾媒研报 |2019年瑞幸咖啡(Luckin coffee)燃烧的资本，暴走的“小蓝杯”
中国咖啡市场存量小，市场潜力大。上游和中游的初加工、深加工技术落后，下游缺乏本土知名品牌，未来现磨咖啡增长潜力巨大。瑞幸咖啡凭借低价策略+多元化精准营销，并通过线下密集布局自营店，精准定位咖啡的刚需人群，获取了大量用户。截至2018年底，瑞幸咖啡线下门店总数突破2000家，消费人数达1254万人，销售量超过8968万杯。但瑞幸目前的管理和发展模式正在面临一系列的挑战。主要挑战：(1)中国茶文化底蕴深厚，现磨咖啡刚需市场小;(2)管理粗糙，咖啡品质参差不齐;(3)短期内资金缺口大，盈利成难题。
China's coffee market has a small stock and a large market potential. The Primary and deep processing technologies of the upstream and midstream are backward, and the downstream link lack local famous brands. With the low price strategy + diversified precision marketing strategy, Luckin Coffee has acquired a large number of users through the densely-distributed self-operated stores. By the end of 2018, the total number of stores under the Luckin Coffee line exceeded 2,000, with a consumption of 12.54 million and a sales volume of over 89.68 million. However, Luckin's current management and development model is facing a series of challenges. The main challenges: (1) China's tea culture is profound, freshly brewed coffee just has a small market; (2) Management is rough, quality of coffee is uneven; (3) Short-term funding gap is large, and profitability becomes a problem. -
艾媒报告 |2018-2019中国足球产业研究与商业投资决策分析报告
中国足球产业正在高速发展，iiMedia Research（艾媒咨询）数据显示，2018年中国城市人口中约有1.87亿人对足球感兴趣。足球产业的发展带动了媒体权益收入的提高，2018年世界杯媒体权益收入达30亿美元。同时，互联网足球经济产业发展迅猛，知名赞助商纷纷投入国内足球赛事，BAT均正式入局足球转播市场。
The Chinese soccer industry is developing at a high speed. According to iiMedia Research data, about 187 million people in China's urban population are interested in soccer in 2018. The development of the soccer industry has boosted the media's equity income. In the 2018 World Cup, the media's equity income reached 3 billion dollars. At the same time, the Internet soccer economy industry has developed rapidly, and well-known sponsors have invested in domestic soccer matches. BAT have all entered the soccer broadcast market. -
-
-
