艾媒咨询 | 2026年中国果干蜜饯行业创新及消费者洞察报告

随着国民人均可支配收入稳步提升，消费者对休闲食品的需求逐步增加。作为休闲食品的重要细分品类，果干蜜饯市场迎来更广阔的发展空间。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国果干蜜饯行业创新及消费者洞察报告》显示，2024年中国果干蜜饯市场规模达1883亿元，同比增长28.9%，预计2028年有望达到3353亿元。艾媒咨询分析师认为，随着中国居民健康观念的升级，营养均衡、膳食平衡已成为消费者选购食品的核心考量。未来行业将朝着健康化、品质化的方向升级，通过优质原料甄选、先进工艺革新与多元口味创新，打造兼具健康属性与味蕾体验的产品，精准契合消费者的多元需求。
With the steady increase in per capita disposable income of the nation's residents, the demand for snack foods among consumers has gradually risen. As an important subcategory of snack foods, the dried fruit and preserved fruit market is embracing a broader development space. According to the latest "2026 China Dried Fruit and Preserved Fruit Industry Innovation and Consumer Insights Report" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the market size of dried fruit and preserved fruit in China reached 188.3 billion yuan in 2024, growing by 28.9% year-on-year. It is expected to reach 335.3 billion yuan by 2028. Analysts from iiMedia Research believe that with the upgrading of Chinese residents' health concepts, balanced nutrition and dietary balance have become the core considerations for consumers when purchasing food. In the future, the industry will upgrade towards healthiness and quality, creating products that combine health attributes and taste experiences through the selection of high-quality raw materials, advanced technological innovations, and diverse flavor innovations, precisely meeting the diverse needs of consumers.