全球领先的新经济产业第三方数据挖掘与分析机构
关于“汇嘉时代”的报告
艾媒舆情|2019 “中国内衣第一股”都市丽人巨亏近10亿事件舆情监测报告
本报告研究涉及企业/品牌/案例:都市丽人,维多利亚的秘密,安莉芳,汇洁股份,时代周报,新浪财经
2019年12月23日,在港股上市的“中国内衣第一股”都市丽人发布盈利警告及转型计划,公告显示,公司2019年预计亏损不少于人民币9.8亿元。
都市丽人为何突然巨亏近10亿?公告中解释称:因经济和内部需求放缓,公司业务活动面临逆境。这负面地影响了面向消费者的服装行业及该集团的营运表现。公告还称,过往的快速扩张导致门店库存增加。12月24日,都市丽人收盘价为1.010港元/股,跌幅2.88%。12月25日,港股休市1天。
On December 23, 2019, the “China's First Underwear“ city beauty listed on the Hong Kong Stock Exchange issued a profit warning and transformation plan. The announcement showed that the company is expected to lose no less than RMB 980 million in 2019.
Why do urban beauties suddenly lose nearly 1 billion? The announcement explained that due to the slowing economy and internal demand, the company's business activities are facing adversity. This negatively affected the consumer-oriented apparel industry and the group's operating performance. The announcement also stated that past rapid expansion has resulted in increased store inventory. On December 24, Urban Beauty closed at 1.010 Hong Kong dollars per share, a decrease of 2.88%. On December 25, the Hong Kong stock market was closed for one day.艾媒咨询 | 2023年中国备孕人群互联网行为与消费洞察报告
中国“三孩”政策以及各类辅助生殖技术的快速发展,为中国备孕产业带来了良好的市场环境和发展机遇。基于人们对优生优育的重视,适育男女备孕已经成为一个新常态。iiMedia Research(艾媒咨询)数据显示,备孕人群高度重视全面健康管理,其在备孕阶段普遍关注营养补充、作息调理及孕产知识等相关知识;在备孕信息信赖来源方面,备孕人群更倾向从专业人士处获取相关信息,医生和母婴专业媒体编辑高达77.0%和61.1%;在商品消费决策方面,62.5%的备孕人群消费支出超过备孕前,新增消费品中,孕前检查和备孕保健品占比前二,在品牌选择的决策影响上,75.7%的备孕人群聚焦在母婴APP上了解产品和品牌,而在单一品牌的搜索上表现较为分散,占比前二的分别是抖音和小红书。备孕需求下,用户会使用多个APP,81.4%的备孕用户使用母婴APP,核心需求是学习备孕知识和记录身体信息;38.8%的备孕用户使用女性健康APP来记录经期;38.4%的备孕用户会使用短视频平台,核心需求是搜索备孕品牌、购买备孕产品。26.8%的备孕用户使用内容社区平台搜索单一品牌口碑、交流备孕经历。
China's "three-child" policy and the rapid development of various types of assisted reproductive technologies have brought favorable market environment and development opportunities for China's pregnancy preparation industry. Based on people's emphasis on eugenics, it has become a new normal for fertile men and women to prepare for pregnancy. iiMedia Research's data shows that people who prepare for pregnancy attach great importance to comprehensive health management, and they generally pay attention to nutritional supplements, work and rest regimen, and pregnancy and childbirth knowledge during the stage of preparing for pregnancy; in terms of the trusted sources of information on preparing for pregnancy, people who prepare for pregnancy are more inclined to obtain relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.0% respectively. In terms of trusted sources of information on pregnancy preparation, pregnant people are more inclined to get relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.1% respectively; in terms of decision-making on consumption of commodities, 62.5% of pregnant people's consumption expenditures exceed those of the pre-pregnancy period, and pre-pregnancy checkups and pregnancy-pregnancy healthcare products account for the top two of the newly added consumer goods, and in terms of decision-making on brand choices, 75.7% of the pregnant people are focusing on mother and baby APPs to learn more about the products and brands, and in terms of searching for a single brand The performance is more decentralized, and the top two share are Jitterbug and Xiaohongshu respectively. Under the demand of pregnancy preparation, users will use multiple APPs. 81.4% of pregnant users use mother and baby APPs, and their core demand is to learn about pregnancy preparation and record body information; 38.8% of pregnant users use women's health APPs to record menstruation; 38.4% of pregnant users use short-video platforms, and their core demand is to search for pregnancy preparation brands and buy pregnancy preparation products.26.8% of pregnant users use content community platforms to search for single brand reputation and exchange pregnancy preparation experiences.艾媒咨询|2021年中国新消费发展趋势研究报告
9月15日,由中国商业联合会、湖南省商务厅、长沙市人民政府联合主办的“2021CNEF中国城市夜间经济发展峰会”在湖南长沙正式开幕。其中,在2021CNEF「新消费创造者论坛」,艾媒咨询CEO兼首席分析师张毅重磅发布了《2021年中国新消费发展趋势研究报告》,从生活消费、颜值消费、服饰消费、娱乐消费、情感消费做了详细的分析解读,帮助大家了解行业新趋势、挖掘消费新需求。
On September 15, the "2021cnef China urban night Economic Development Summit" jointly sponsored by China Federation of Commerce, Hunan Provincial Department of Commerce and Changsha Municipal People's government was officially opened in Changsha, Hunan Province. Among them, at the 2021cnef "new consumption creator forum", Zhang Yi, CEO and chief analyst of AI media consulting, released the Research Report on the development trend of China's new consumption in 2021, which made a detailed analysis and interpretation from life consumption, beauty consumption, clothing consumption, entertainment consumption and emotional consumption, so as to help you understand the new trends of the industry and tap the new consumption demand.
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