艾媒咨询｜2024-2025年中国头皮疗养行业发展趋势分析报告

随着现代生活节奏加快、压力增大，头皮问题逐渐增多，消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示，2023年中国护发产品市场规模达到620.90亿元，同比增长3.4%，预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视，头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.

艾媒咨询 | 2023年中国品牌电商服务商行业研究报告

随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。iiMedia Research（艾媒咨询）数据显示，2022年中国品牌电商服务行业市场规模为3663.2亿元，同比增长24.1%，预计2025年将达4821.6亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。

艾媒咨询｜2022年中国方便面食品创新及消费需求专题研究报告

艾媒咨询（iiMedia Research）调研数据显示，在多种方便面口味中，除了传统的红烧牛肉味外，金汤肥牛口味较受消费者欢迎，比例为42.1%。粉面菜蛋作为近年创新型产品，其食量足、膳食均衡等特点得到市场认可，和传统方便面产品形成明显的差异化，为方便面市场提供了新的增长方向。

艾媒咨询｜2022年中国种草经济市场及消费者行为监测报告

“种草经济”本质上仍是一种注意力经济，是“网红经济”的进一步延伸。数据显示，2021年中国网上零售额达130883亿元，在社会消费品零售总额的占比近三成。线上渠道成为中国消费重要阵地，在疫情常态化防控中全面推进复工复产达产的当下，“种草经济”作为在线新经济典型模式之一，也呈现增长态势。

艾媒咨询｜2021年11-12月中国直播电商行业运行数据监测双月报

本报告涉及的案例/品牌/企业：热度传媒、引力传媒、蜂群文化

随着各地政府直播电商扶持政策、直播电商基地打造和直播电商人才培养措施的落地，直播电商发展将迎来普及化大发展，低价策略也将在竞争激烈的直播电商市场中步入常态化，消费者无需过度集中于节日大促期间购物，消费行为将回归理性，大促热度或将有所降温。此外，在政策监管逐渐加强的情况下，一些既有头部主播也纷纷开始自我整改与调试。中小主播和品牌获得了更多的发展机会，将可能出现新主播在MCN机构、直播运营机构和新型直播平台等的加持下迅速崛起走红，进入头部席位。
With the implementation of local governments' support policies for live e-commerce, the construction of live e-commerce bases and the training measures for live e-commerce talents, the development of live e-commerce will usher in the great development of popularization, and the low price strategy will become normal in the highly competitive live e-commerce market. Consumers do not need to focus too much on shopping during the festival promotion, and their consumption behavior will return to rationality, Large heat promotion may cool down. In addition, with the gradual strengthening of policy supervision, some existing head anchors have also begun self rectification and debugging. Small and medium-sized anchors and brands have gained more development opportunities, and new anchors may emerge. With the support of MCN institutions, live broadcasting operators and new live broadcasting platforms, they will rise rapidly and become popular and enter the head seat.

艾媒咨询|2021年9-10月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：无忧传媒，大禹网络，OST传媒

直播电商行业发展迅猛，规模也在不断增加，直播电商为当地带来了就业机会和脱贫机遇。各地地方政府积极鼓励并发展直播电商，强调直播电商带动经济发展的作用，并制定相关政策予以支持。值得注意的是。2021年1-10月末间，各大品牌和商家不断创新直播形式来吸引消费者。艾媒咨询分析师认为，创新直播形式能够提升品牌知名度，但是过于娱乐化容易让消费者忽略产品的存在，不利于消费者转化。
The live broadcast e-commerce industry is developing rapidly and its scale is also increasing. The live broadcast e-commerce has brought employment opportunities and poverty alleviation opportunities to the local people. Local governments actively encourage and develop live e-commerce, emphasize the role of live e-commerce in driving economic development, and formulate relevant policies to support it. It is worth noting that. From January to the end of October 2021, major brands and businesses continue to innovate live broadcasting forms to attract consumers. AI media consulting analysts believe that the innovative live broadcasting form can improve brand awareness, but too entertainment is easy for consumers to ignore the existence of products, which is not conducive to consumer transformation.

艾媒咨询|2021年7-8月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：点淘，快手，抖音，微念，二咖传媒，青藤文化

如今，越来越多的平台想要进入直播电商市场，但目前占据龙头的还是淘宝、快手和抖音。艾媒咨询分析师认为，直播电商行业发展势头良好，但是新平台想要进入并做好直播市场，还是需要有庞大的基础量。值得注意的是，直播电商市场潜力大，大平台形成较为成熟的组织架构，但同时也存在许多问题。比如直播售假现象频发、网络达人素质低下等，这些都需要法律的规范和严格的监管。
Nowadays, more and more platforms want to enter the live broadcast e-commerce market, But tiktok is still the leader of Taobao, Kwai Fu and jitter. AI media consulting analysts believe that the development momentum of the live broadcast e-commerce industry is good, but the new platform still needs a huge foundation to enter and do a good job in the live broadcast market. It is worth noting that the live e-commerce market has great potential, and the large platform forms a relatively mature organizational structure, but there are also many problems. For example, the phenomenon of live selling fake goods is frequent, and the quality of network professionals is low, which all need legal norms and strict supervision. (“iiiMedia Report | Bi-Monthly Operation Data Monitoring Report of Chinese Live E-Commerce Industry from July to August 2021” full version has 43 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

艾媒咨询|2021中国银发经济行业调研报告

本报告研究涉及企业/品牌/案例：汤臣倍健，善诊

随着社会福利保障机制和养老金融体系不断完善，老年群体的可支配收入来源不断增加，特别是子女付费正在撬动更大的银发市场，iiMedia Research(艾媒咨询)数据显示，2021年中国银发经济接近6万亿元。因此，养老产业的产业结构正在逐步完善，特别是健康消费产业中，形成了阿里健康、平安好医生、善诊等数字新势力。
With the continuous improvement of the social welfare guarantee mechanism and pension financial system, the disposable income sources of the elderly are increasing, especially the children's payment is inciting a larger silver hair market. According to iiMedia Research data, China's silver hair economy will reach 6 trillion yuan in 2021. Therefore, the industrial structure of the old-age care industry is gradually improving, especially in the health consumption industry, which has formed new digital forces such as Ali's health, safety, good doctors and good diagnosis.

艾媒咨询|2021年5-6月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：辛选，美腕，如涵

随着资本不断涌入，直播电商呈现新的加速态势，行业规模不断扩大。截止2021上半年，新注册的直播电商相关企业逾3.4万家，已超过2020全年的2.2万家。艾媒咨询分析师认为，随着私域流量的优势不断凸显，私域流量运营常态化将成为发展趋势。随着直播环境的变化，更多平台、主播以及商家意识到私域流量所带来的价值更大、转化率更高，只有掌握更多的私域流量，才拥有更大的可能性实现转型升级。
With the continuous influx of capital, live broadcast e-commerce has shown a new acceleration, and the scale of the industry has continued to expand. As of the first half of 2021, more than 34,000 live e-commerce related companies have newly registered, which has exceeded the 22,000 in 2020. IiMedia Consulting analysts believe that as the advantages of private domain traffic continue to emerge, the normalization of private domain traffic operations will become a development trend. With the changes in the live broadcast environment, more platforms, anchors and merchants realize that private domain traffic brings greater value and higher conversion rate. Only by mastering more private domain traffic can there be greater possibilities for transformation upgrade.

艾媒咨询|2021年3-4月中国直播电商行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：构美，古麦嘉禾.

目前越来越多品牌开始搭建自运营团队的操盘团队。数据显示，品牌店播号增量从1月的6.1%快速增长到2月的17.1%，且多个平台的品牌店铺自播带货力爆发。随着各类品牌纷纷开展自播模式，以品牌店铺自播为主，达人直播为辅的组合在交易平台将逐渐常态化。近年来，消费者对于国产品牌的认可度不断提升。未来，直播电商将成为国货通流的强大落点，既为国货提供了带货的出口，又将品牌价值与消费价值凝结在一起，成为民众文化认同的转化平台。
At present, more and more brands are beginning to build their own trading teams. According to the data, the increase in broadcast numbers of brand stores increased rapidly from 6.1% in January to 17.1% in February, and brand stores on multiple platforms had their self-broadcasting capacity exploded. As various brands develop self-broadcasting models one after another, the combination of self-broadcasting mainly from brand stores and supplemented by Daren's live broadcast will gradually become normal on the trading platform. In recent years, consumers' recognition of domestic brands has continued to increase. In the future, live broadcast e-commerce will become a powerful destination for the flow of domestic products, not only providing export with domestic products, but also condensing brand value and consumer value, and becoming a transformation platform for people's cultural identity.