艾媒咨询|2021中国虚拟偶像行业发展及网民调查研究报告

在群众娱乐需求持续增长以及网络和影像音频技术不断迭代的环境下，中国虚拟偶像产业逐渐走入发展的高峰期。iiMedia Research(艾媒咨询)数据显示，2020年中国虚拟偶像核心产业规模为34.6亿元，同比增长70.3%，预计2021年将达到62.2亿元；另一方面，随着商业价值被不断发掘，越来越多产业与虚拟偶像联系在一起，虚拟偶像带动产业规模2020年为645.6亿元，预计2021年为1074.9亿元。调查显示，超过八成网民在日常有追星的习惯，其中63.6%网民有支持和关注虚拟偶像的相关动态。艾媒咨询分析师认为，虚拟偶像IP在内容和周边产品的开发上拥有更多的空间和可能性，随着潮流的变化和时代的发展迭代进化，引领不同阶段的审美，在形象开发和内容开发上拥有更强的延续性，有利于持续吸收流量关注，提升变现水平。
With the continuous growth of mass entertainment demand and the continuous iteration of network and video audio technology, China's virtual idol industry has gradually entered the peak period of development. According to the data of iimedia research, the scale of China's virtual idol core industry will reach 3.46 billion yuan in 2020, with a year-on-year growth of 70.3%, and it is expected to reach 6.22 billion yuan in 2021; On the other hand, with the continuous exploration of commercial value, more and more industries are connected with virtual idols. The scale of the industry driven by virtual idols will reach 64.56 billion yuan in 2020 and 107.49 billion yuan in 2021. The survey shows that more than 80% of netizens have the habit of chasing stars in their daily life, and 63.6% of them support and pay attention to the related developments of virtual idols. AI media consulting analysts believe that virtual idol IP has more space and possibilities in the development of content and peripheral products. With the change of trend and the development of the times, it leads the aesthetics in different stages, and has stronger continuity in image development and content development, which is conducive to continuously absorbing traffic attention and improving the level of realization.

艾媒咨询|2020年中国未来音乐业态专题研究报告

本报告研究涉及企业/品牌/案例：咪咕音乐，唱吧，洛天依。

2020年在新冠疫情影响下，中国音乐行业线下业务受到影响，但云Live、同屏K歌、IOT家庭音乐等新业态形式得到发展机会，行业加快与前沿技术的融合。iiMedia Research（艾媒咨询）数据显示，2020年中国数字音乐市场规模将超过290亿元，2021年更有望达到317.6亿元。随着5G、AI、区块链等前沿技术成熟度加强，其在音乐领域的落地应用也不断加速，而在线音乐用户也看好该类融合，68.6%的受访用户对前沿技术在音乐行业的落地应用表示乐观态度。

In 2020, under the influence of Covid-19, offline business of China music industry are affected. But Cloud Live, same screen karaoke, IOT family music and other new formats get development opportunities, and the industry accelerates the integration with the advanced technology. As the data of iiMedia showed, market scale of China digital music industry will exceed 29 billion yuan in 2020 and reach 31.76 billion yuan in 2021. With the maturity of 5G, AI, blockchain and other advanced technologies, their application in the music industry are also accelerating. Online music users are optimistic about such integration, and 68.6% of the interviewed users are optimistic about the application of advanced technologies and music industry.