关于“海信视像”的报告
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艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告
本报告研究涉及企业/品牌/案例：格力，美的。
从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。
From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic. -
艾媒报告|2020“新冠疫期”中国智能制造行业社会责任感专题分析报告
本报告研究涉及企业/品牌/案例：隆力奇，巨石集团，浪潮公司
iiMedia Research(艾媒咨询)数据显示，疫情期间智能制造行业网络热度维持较高水平，展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系，助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力，也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示，疫情期间“智能制造”网络口碑值达78.5，而智能制造行业防疫表现树立公众信心，超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力，将加速“中国制造”向“中国智造”的发展。
As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing". -
艾媒报告|2020中国智能硬件行业发展全景研究报告
本报告研究涉及企业/品牌/案例：小米，科沃斯，网易有道，乐心，蔚来，任e行；其他提及企业/品牌：华为，OPPO，vivo，魅族，中兴，联想，苹果，海信，创维，长虹，TCL，海尔，飞利浦，三星，酷开，康佳
iiMedia Research(艾媒咨询)数据显示，中国智能硬件市场规模大，增长迅速，2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化，对智能产品的消费需求日益增加。智能家居，消费电子及智能交通等细分领域都得到了较快发展，iiMedia Research(艾媒咨询)数据显示，中国智能家居2020年市场规模预计达到1820亿元，中国可穿戴设备出货量2020年预计突破1亿件，2035年全球智能汽车规模预计将达到1180万辆。目前，消费电子领域成长型产业整体渗透率不高，潜在用户规模大，发展前景广阔，将成为智能硬件行业新的增长点。
As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly，which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020，the shipment of wearable device will exceed 100 million in 2020，the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China. -
艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例：美的，格力，华帝，苏泊尔，格兰仕，志高；其他提及企业/品牌：苏宁易购，京东，天猫，京东，拼多多，淘宝，ME GO，五星，海尔，万和，万家乐，统帅，法迪欧，松下电器，奥克斯，TCL，海信，长虹，索尼，康佳，夏新，创维，奔腾，九阳，伊莱特，三洋，威力
2020年4月13日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外，报告探讨产业上下游的运营模式，结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析，对家电行业总体运行情况进行分析，并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大，并且居民的消费支出中居住消费占比较高，这都为家电行业发展奠定了基础，并且推动家电向智能化、专业化发展，预计到2020年，中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model. -
艾媒报告|2019中国智能电视开机广告热点监测报告
本报告研究涉及企业/品牌/案例：创维，小米，海信，夏普，TCL，海尔，康佳，长虹，乐视，飞利浦，三星，华为，东芝
iiMedia Research（艾媒咨询）数据显示，2018年中国智能电视销售额达5202亿元，预计未来三年将保持稳定增长，2020年销售额将突破6000亿元。智能电视开机广告广泛存在，涉嫌侵权的现象也较为常见。84.3%的受访者表示其使用的智能电视含有开机广告； 59.9%的受访者透露购买时商家未履行告知义务；43.8%受访者表示智能电视开机广告全程无法关闭。除了缺少“一键关闭”功能，智能电视开机广告在内容上还存在单一、夸大、无法产生共鸣等问题，导致用户体验极差，无奈之下56.0%的受访者表示愿意付费免除广告。艾媒咨询分析师认为，智能电视厂商试图通过开机广告换取硬件降价空间从而让利消费者的本意是值得肯定的，但在具体实施层面，却忽略了开机广告本身带给用户的一系列不良体验会消耗用户对品牌的信任，造成本末倒置。此次约谈整改事件有利于智能电视行业规范经营，有助于智能电视厂商回归用户本身，多维度持续改善用户体验。
According to iiMedia Research, the sales of smart TVs in China reached 520.2 billion yuan in 2018. It is expected to maintain steady growth in the next three years. In 2020, sales will exceed 600 billion yuan. Smart TV boot ads are widespread, and alleged infringement is also common. 84.3% of respondents indicated that their smart TVs contain boot ads; 59.9% of respondents revealed that the merchants did not fulfill their obligation to inform when they purchased; 43.8% of respondents said that smart TV boot ads could not be closed. In addition to the lack of “one-button off“ feature, smart TV boot ads still have problems such as single, exaggerated, and irresonable content, resulting in a very poor user experience. In desperation, 56.0% of respondents indicated that they are willing to pay for advertising. iiMedia consulting analysts believe that the intention of smart TV manufacturers to try to make profits for consumers by exchanging the hardware price reduction space through the power on advertising is positive, but in the specific implementation level, they ignore that the power on advertising itself brings users a series of bad experiences that will consume users' trust in the brand and cause the cart before the horse. The interview and rectification incident is conducive to the standardized operation of the smart TV industry, which helps the smart TV manufacturers to return to the users themselves and continuously improve the user experience in multiple dimensions. -
艾媒报告 |2019中国家电市场运行监测及典型细分领域研究报告
本报告研究涉及企业/品牌/案例：海尔、西门子、美的、容声、三星、松下、美菱、海信、TCL、博世，格力、大金、奥克斯、志高、科龙、小米，苏宁易购，天猫，国美，京东，创维，华日，小天鹅，万家乐，康佳，方太，九阳，樱花
利好政策、消费升级与市场需求驱动下，中国家电行业快速发展。2017年，中国家电零售商品购进额达3554.6亿元，成交额达304.0亿元。2017年亿元以上的家电市场个数减少至32个。目前，在家电选购中，50.0%的人考虑个人喜好，46.0%更注重品牌知名度。艾媒金榜(iiMedia Ranking)数据显示，在空调品牌中，格力的排名最高，金榜指数达87.0；在冰箱品牌中，排名第一的为海尔冰箱，金榜指数为84.9；在电视品牌中，传统品牌TCL排名最高，金榜指数为70.5。艾媒咨询分析师认为，未来家电发展将更注重场景智能和用户体验。
Driven by favorable policies, consumption upgrade and market demand, China’s home appliance market is developing at a high speed. China’s retail purchase amount of home appliance reached 35,546 billion yuan in 2017, and the turnover were 3,040 billion yuan. Besides, the amount of home appliance market that are more than 10 billion yuan fell into 32 in 2017. Currently, 50.0% of the customers prefer to personal interest and 46.0% pay more attention to the brand popularity when purchasing the home appliance. iiMedia Ranking shows that Gree ranked the first in the brand of air conditioner, with the grade of 87.0.In terms of the brand of refrigerator, Haier was the championship, with the grade of 84.9. As for television, TCL, the traditional brand got 70.5 and won the first. iiMedia Research believes that the future development of home appliance will concentrate more on scene intelligence and user experience. -
艾媒报告 |2018-2019 中国空调行业研究与商业投资决策分析报告
中国是生产空调的主要大国，其空调产量占全球空调产量八成以上。中国空调行业高销量和高库存并存，2018冷年中国空调整体销售规模8153万台，库存预计约4800万台。持续变暖的全球气候推动中国空调市场不断增长。高端柜机、中央空调和智能空调受到消费者的欢迎。
China is the major producer of air conditioners in the world.China accounts for more than 80 percent of global air conditioning production.High sales and high inventory coexist in China's air conditioning industry.In 2018 the total sales volume of air conditioners in China is 81.53 million.China's air conditioning inventory is estimated to be about 48 million units in 2018.China's air conditioning market is growing as the global climate continues to warm.High-end cabinet machines,central air conditioners and intelligent air conditioners are welcomed by consumers. -
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