关于“清洁”的报告
艾媒咨询｜2024年中国家清产品消费趋势洞察报告
中国家清产品市场规模在2015至2023年间整体呈上升趋势，2023年已达556.1亿元，预计2028年达到700.3亿元。经济快速发展带来消费升级，数字化转型拓宽了消费者获取信息和购买渠道，中国家清产品市场展现出一个动态、多元且具有一定潜力的景象。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家清产品消费趋势洞察报告》数据显示，随着消费者对健康、安全及环保的要求不断提高，安全性已成为57.4%的消费者在选择家居清洁产品时的首要考量，其次是气味和环保性。面对消费者对可持续生活方式的追求，中国家清产品企业根据消费者需求对产品进行细分和品牌创新，在继续提供优质传统服务的基础上，加速迈入绿色革命时代，致力于在生产流程中融入节能减排的环保理念，以抢占市场先机。
The market size of China's household cleaning products showed an overall upward trend from 2015 to 2023, reaching 55.61 billion yuan in 2023, and is expected to reach 70.03 billion yuan by 2028. Rapid economic development has led to consumption upgrades, and digital transformation has broadened consumer access to information and purchasing channels. The market for China's household cleaning products presents a dynamic, diverse, and potentially promising landscape. According to the latest Research Report Insight Report on the Consumption Trends of Household Cleaning Products in China in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, as consumers' demands for health, safety, and environmental protection continue to rise, safety has become the top factor for 57.4% of consumers when choosing household cleaning products, followed by scent and environmental friendliness. In the face of consumers' pursuit of a sustainable lifestyle, China Jiaqing products enterprises carry out product segmentation and brand innovation according to consumer demand, and accelerate into the era of green revolution on the basis of continuing to provide high-quality traditional services, and is committed to integrating energy saving and emission reduction environmental protection concepts in the production process to seize market opportunities.-
艾媒咨询｜2024-2025年中国银发经济投资前景分析报告
随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market. -
艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书
随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升，人们越来越重视个人健康和舒适度，淋浴房因能够提高人们的洗浴体验和心情，市场需求不断提升。iiMedia Research（艾媒咨询）数据显示，2022年全球淋浴房行业市场规模2258.9亿元，2026年有望达2975.3亿元，预计未来中国继续成为全球淋浴房的主要增量市场。数据显示，产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加，吸引更多的购买人群。目前，简约的装修风格凭借其简洁、大方、实用的特点，成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高，极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader. -
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艾媒报告 |2019中国家政服务行业发展剖析及行业投资机遇分析报告
本报告研究涉及企业/品牌包括:阿姨来了、家政无忧、e家洁、好慷在家、家庭管家、阿姨帮、苏宁帮客、无忧保姆、悠洗洗衣、轻松妈妈、妈妈派育儿、菩提果、八楼月嫂、包拯、秦笛、Wag、urbansitter、爱君、爱侬、阳光大姐、58到家
中国家政服务业处于快速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国家政服务行业市场规模将达5540亿元，其中，母婴护理已成为家政服务行业市场份额占比最大业态，达31.4%，一线城市金牌育儿嫂平均月薪达15000元。目前，中国家政服务业已形成包括员工型和平台型两种主要商业模式和成熟的产业链，但同时也面临着供需结构失衡、规模化程度低、服务人员资质认定不健全等发展题。
Driven by favorable policies, economic development and market demand, China domestic services industry has developed rapidly. According to iiMedia Research, the market size of China domestic services industry will reach 554 billion yuan in 2018, and it is expected to exceed 870 billion yuan in 2020. Maternal and child care has become an important branch of China domestic services industry. In 2018, maternal and child care revenues have steadily occupied more than 30% of the revenues of China domestic services industry. The economically developed areas in the east are more concerned about the political service industry in China. The netizens most value the quality of the work of domestic service personnel, followed by the work of housekeeping service personnel experience, accounting for 63.6% and 54.6% respectively. At present, the China domestic services enterprises are in the process of transforming to the Internet. They have formed two main business models, namely employee-type and platform-type. The industry has broad prospects for development, but at the same time it faces development problems such as imbalance of supply and demand structure and low scale. iiMedia Consulting analysts believe that the professionalism and standardization of future domestic services will be further improved, and the domestic service industry will continue to transform to the Internet and integrate with other industries.
