艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告

本报告研究涉及企业/品牌/案例：Straumann，正畸，时代天使，通策医疗，泰康拜博口腔

2020年受疫情影响，口腔医疗行业整体营收有所下降。在此背景下，全国性口腔连锁扩张势头减缓，可能下沉到3、4线城市。同时，资本在布局口腔行业时将逐渐趋于理性，口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低，前五头部机构市占率较低。虽然受疫情影响，行业连锁扩张暂缓，但随着行业的不断发展，连锁口腔机构将继续成为口腔医疗机构发展重点。

In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions.

艾媒报告|2019-2021中国口腔医院产业大数据及趋势分析报告

本报告研究涉及企业/品牌/案例：华西口腔医院,北京大学口腔医院,四川大学华西口腔医院,四川大学华西口腔医院,通策医疗,拜博口腔,瑞尔齿科,美维口腔,牙博士口腔,马泷齿科,佳美口腔,维尔口腔,美奥口腔,同步齿科,德伦口腔,爱牙,牙医管家,e看牙,牙e家,优益齿,共享牙医,牙医帮
截至2017年末，中国城市共有专业口腔医院535家，农村154家。艾媒咨询分析师认为，从专科医院领域的规模来看，在旺盛的医疗需求下，中国口腔市场还有很大的发展空间，特别是美颜经济兴起会进一步带动牙齿美白、矫正等业务发展。

从产业结构看，中国口腔行业主要包括牙种植、正畸、儿科、综合等项目，艾媒咨询分析师认为，目前中国口腔医疗正处于发展上升阶段，品牌开始获得一定认可，但发展主要集中在中低端市场，后续应当进一步向高端市场发力。从机构性质看，中国口腔医疗机构大致可分为综合性医院口腔科、公立专科口腔医院、连锁民营口腔医院及诊所和个体诊所四类。iiMedia Research（艾媒咨询）监测发现，首都医科大学附属口腔北京医院、泰康拜博等机构的排名靠前，受到更高认可度。

From the industrial structure, China's oral industry mainly includes dental implantation, orthodontics, pediatrics, comprehensive and other projects, Ai media consulting analysts believe that China's oral medicine is currently in the stage of development and rise, the brand began to get a certain recognition, but the development is mainly concentrated in the low-end market, the follow-up should further to the high-end market. From the institutional nature, China's oral medical institutions can be broadly divided into general hospital oral medicine, public specialized oral hospitals, chain private oral hospitals and clinics and individual clinics four categories. iiMedia Research monitoring found that the Capital Medical University affiliated oral Beijing Hospital, Taikang Baibo and other institutions ranked high, received a higher degree of recognition.