关于“疫情影响”的报告
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艾媒咨询| 2020年中国移动游戏IP价值探析专题报告
本报告研究涉及企业/品牌/案例：腾讯游戏,王者荣耀,多益网络,神武4,阴阳师
受新冠疫情影响，移动游戏获发展机遇，2020年中国移动游戏市场规模达1850.3亿元，预计2021年有望突破2020亿元。在中国移动游戏产业链中，IP起重要的串联、延伸作用，为促进行业规范化、精品化发展，政府部门采取日趋严格的监管措施并鼓励IP开发及转换。iiMedia Research（艾媒咨询）数据显示，51.5%的受访移动游戏用户表示会因IP喜好而玩相应的手游，并对其持有较高的期待值；其中78.9%的受访IP受众玩家有游戏付费习惯。因此在政策利好、市场需求拉动的背景下，游戏企业通过IP改编、自研IP等途径突破内容壁垒，全方位拓展游戏IP题材，进而研发精品游戏，并深挖移动游戏IP价值，不断完善IP衍生产品矩阵，最终构建移动游戏IP生态，提升IP商业化变现效率。
Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization. -
艾媒咨询|2020年中国网络文学作家影响力榜单解读报告
2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。
On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度，规模以上高技术制造业增加值增长5.9%，装备制造业增加值增长4.7%，高技术产业投资增长9.1%，加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%，增速比上半年加快1个百分点，占社会消费品零售总额的比重达到24.3%。在疫情冲击下，产业转型发展的动力明显加快，以互联网经济为代表的新动能逆势成长，线上购物、直播带货等新业态、新模式持续火热，在线办公、远程问诊、在线教育等新兴需求非常旺盛，而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力，在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020上半年全球商贸数据监测及中国外贸企业内循环经济机遇研究报告
本报告研究涉及企业/品牌/案例：广东凯迪服饰有限公司、深圳市佰维存储科技股份有限公司。
全球疫情蔓延、贸易保护主义等因素导致全球经济面临下滑风险，跨境贸易和投资活动急剧萎缩，中国外贸企业环境恶化。2020年上半年，中国出口10987.5亿美元，同比下降6.2%，其中服装、机械设备出口降幅跌破16%，成为重创程度较大的行业。于是，各省份纷纷出台关于出口转内销的内循环经济的针对性政策措施，从政策层面助力外贸企业渡过危机。但是，当前出口企业发展内销模式仍存在生产线转向难、销售渠道不畅、国内外市场需求痛点不同和缺乏品牌化优势等问题，外贸企业必须进行相应的调整。
The spread of global epidemic and trade protectionism have caused the global economy to face the risk of decline, the cross-border trade and investment activities have shrunk sharply, and the environment of Chinese foreign trade enterprises has deteriorated. In the first half of 2020, China's exports reached US$ 1,098.75 billion, down 6.2% year-on-year, among which the export of clothing and machinery and equipment fell below 16%, making it a severely damaged industry. As a result, various provinces have issued targeted policies and measures on the internal circular economy from export to domestic sales, helping foreign trade enterprises to tide over the crisis from the policy level. However, there are still some problems in the domestic sales model of export enterprises, such as difficult production line turning, unsmooth sales channels, different pain points in domestic and foreign markets, and lack of brand advantages. Foreign trade enterprises must make corresponding adjustments. -
艾媒咨询|2020上半年中国共享充电宝行业发展专题研究报告
本报告研究涉及企业/品牌/案例：小电科技、街电科技、美团充电。
在质疑声中走过发展爆发和沉淀阶段的中国共享充电宝行业，在2019年进入了规范发展时期，即使2020年受到“新冠疫情”影响，行业发展整体向好的趋势没有改变。iiMedia Research（艾媒咨询）数据显示，2020年用户规模预计达到2.29亿人。但短期内疫情对行业的冲击仍然不容忽视，八成受访共享充电宝用户表示产品使用习惯受到疫情影响发生了变化。具体表现为使用次数降低、时间缩短，其中对于出行场景和大机柜共享充电宝的使用影响尤为严重。行业竞争方面同样迎来变数，美团在年初启动共享充电宝业务，凭借其积累的线下商家资源和自身产品体验优势，避开了新入局企业进入门槛过高等问题，对行业头部企业形成冲击。
China Shared Power Bank Industry, which has gone through the development stages of outbreak and precipitation despite queries, has entered the period of standardized development in 2019. Even though it is affected by the COVID-19 in 2020, the overall development trend of the industry will not change. As the data of iiMedia Research showed, the user scale of China Shared Power Bank industry is expected to reach 229 million in 2020. However, in the short term, the impact of COVID-19 on the industry can’t be ignored. 80% of the interviewees reflected that their use habits of shared power bank has changed due to the impact of COVID-19. Specifically, the usage frequency are reduced and the time is shortened, especially for the usage of shared power bank in travel scenario and the ones in large cabinet. The industry competition also ushered in variables. Meituan launched the shared power bank business at the beginning of the year. Relying on its advantages of accumulated offline business resources and better product experiences, Meituan avoided the problem of high entry threshold for new competitors, and having an impact on the leading enterprises in the industry. -
艾媒咨询|2020年全球留学市场变化与中国留学生选择意愿行为分析报告
随着留学群体的不断增加，教学实力是意向留学人群选择留学国家的首要考虑因素。但是随着近些年来留学生在国外遇害事件频发，安全问题也成为留学生重点考虑的因素。疫情期间，留学生群体面临较大问题，iiMedia Research（艾媒咨询）数据显示，40%的留学生认为疫情会导致毕业延期、增加留学成本；而有32.9%的人表示需要自己解决住宿问题。
With the increasing number of students studying abroad, teaching strength is the primary consideration for those who intend to study abroad to choose a country to study abroad. However, with the frequent occurrence of international students being killed abroad in recent years, safety issues have also become a key consideration for international students. During the epidemic, the group of international students faced major problems. According to iiMedia Research data, 40% of international students believed that the epidemic would delay graduation and increase the cost of studying abroad; while 32.9% said they needed to solve the accommodation problem by themselves.
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