全球领先的新经济产业第三方数据挖掘与分析机构
关于“百度地图”的报告
艾媒报告|2019中国智慧场景服务专题报告
本报告研究涉及企业/品牌/案例：及刻，苏宁，天猫，华为，百度地图，有赞，腾讯，美团，i麦当劳，YH永辉生活+，CoCo都可，维也纳酒店+，热风扫码购，小泊停车，香港海港城，美宜家会员，广州妇儿中心，TATA，来电，良品铺子，便利蜂，捷停车，口碑，大众点评，大麦，上海迪士尼度假区，娱票儿，正佳广场，万达广场，徐家汇VGO，白云机场，地铁通，车来了，北大口腔医院，北京协和医院，上海中山医院，艺龙旅行，去哪儿旅行，携程旅行
国家统计局数据显示，2019年前三季度零售数据中，线下零售额占比达75.3%，线下零售市场商业价值庞大。但线下场景用户需求分散，零售场景复杂。借助技术驱动创新，智慧场景服务涌现，通过对用户所在场景的感知，依托大数据，可智能匹配相关场景服务，精准满足消费者的个性化需求。 2019年，苏宁、天猫等商家纷纷布局了智慧场景服务，亦涌现出“及刻”为首的系统级场景AI服务代表。智慧场景服务的商业价值，如精准触达、数据支撑、用户体验升级等被进一步开发。艾媒咨询分析师认为，未来随着5G、AI等技术的普及，手机等智能终端将为用户提供涵盖零售、城市建设等的多种智能服务，智慧场景服务的市场发展潜力巨大。
According to the National Bureau of Statistics, national offline retail sales accounted for 75.3 percent of the total retail sales in 2019Q1-Q3, which shows the enormous commercial value of the offline retail market. However, the users’ demand is scattered and the retail scene is complex offline. With the help of technology-driven innovations, smart LBS services have emerged. Through using the perception of the scene and big data, smart LBS services can match relevant services with the need of users, to accurately meets the personalized needs of consumers.In 2019, Suning, Tmall and other businesses have equipped themselves with smart LBS services, and many system-level scene AI servicers, such as “Clickwifi”, have also emerged.The commercial value of smart LBS services, such as precise touch, data support and users’ experience upgrading, has been further developed. iiMedia consulting analysts believe that in the future, with the popularity of 5G, AI and other innovations, smart terminals such as mobile phones will provide users with a variety of smart services in the field of retail, urban construction, etc., and the development potential of smart LBS services market is tremendous.
（以下为节选页，完整版共50页）-
艾媒报告|2019Q1中国手机地图行业市场监测报告
本报告涉及企业/品牌包括：高德地图，百度地图，腾讯地图，搜狗地图
随着中国手机地图地图在出行领域的深耕，用户对手机地图APP的依赖程度不断加深，逐渐成为大众生活的刚需工具。iiMedia Research (艾媒咨询)数据显示，2019年第一季度，手机地图头部APP高德地图和百度地图月活用户数量均超过3亿，双寡头格局稳定。预计2019年手机地图整体用户规模将达7.55亿。当前，中国居民的出行需求不断增加，由此衍生出的景区导览需求呈现出巨大的市场空间，吸引了行业玩家的目光，加剧了手机地图服务商对景区资源的争夺。除此之外，头部玩家也在加快布局自动驾驶领域，竞争不断升级。
With the in-depth exploration of Chinese mobile map manufacturers in the field of travel, users' dependence on mobile map APP is deepening, and it has gradually become a rigid tool for public life. According to iiMedia Research, in the first quarter of 2019, the number of monthly live users of App Gaud Map and Baidu Map in mobile map head exceeded 300 million, and the duopoly pattern was stable. It is estimated that the total number of mobile map users will reach 755 million in 2019. At present, the travel demand of Chinese residents is increasing, and the demand for scenic spot guides derived from this shows a huge market space, which attracts the attention of industry players, and intensifies the competition for scenic spot resources by mobile map service providers. In addition, head players are also accelerating the field of layout autopilot, and the competition is escalating. -
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