优刻得科技股份有限公司2021年第三季度报告

艾媒咨询 | 2025年中国电子烟行业市场发展状况与消费行为调查数据

近年来，中国电子烟行业在政策监管与市场需求的双重作用下加速结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电子烟行业市场发展状况与消费行为调查数据》数据显示，中国电子烟行业内销市场规模呈现出显著的增长趋势。2024年电子烟市场规模达到598.1亿元，展现出该行业在国内市场强劲的发展势头与增长潜力。在2025年中国消费者购买电子烟情况中，有购买电子烟的消费者占比高达64.26%，而没有购买的消费者占比为35.74%，这一数据表明，电子烟在中国消费者中的普及率较高，大多数消费者选择购买电子烟。在2025年中国消费者选购电子烟时看重因素中，烟嘴材质以42.69%的占比成为消费者选购电子烟时最看重的因素；其次是清洗周期，占比37.87%。续航时间和焦油含量的占比也相对较高，分别为37.69%和37.52%，表明消费者在选购电子烟时，更关注烟嘴材质、续航时间及焦油含量等健康和使用体验相关的因素。
艾媒咨询分析师认为，未来中国电子烟行业在技术上AI将与大数据深度应用，通过用户身体数据分析提供定制化按摩方案；健康上，尼古丁盐配方优化与低温不燃烧技术加速迭代，推动产品减害性能升级；市场上，监管趋严下行业集中度提升，头部企业加速三、四线城市渠道下沉与海外市场布局。同时，健康化与个性化需求驱动草本提取物电子烟、可降解包装等创新品类崛起。企业需在合规框架内，通过技术创新、渠道精细化运营与差异化产品策略构建竞争壁垒，同时社会需强化未成年人保护与健康消费引导，促进行业可持续发展。
In recent years, China's e-cigarette industry has been accelerating its structural transformation under the dual influence of policy regulation and market demand. According to the latest "Survey Data on the market development status and consumer behavior of China's e-cigarette industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the domestic sales market size of China's e-cigarette industry shows a significant growth trend. In 2024, the market size of e-cigarettes reached 59.81 billion yuan, demonstrating the strong development momentum and growth potential of this industry in the domestic market. In the situation of Chinese consumers' purchase of e-cigarettes in 2025, the proportion of consumers who have purchased e-cigarettes is as high as 64.26%, while the proportion of consumers who have not purchased e-cigarettes is 35.74%. This data indicates that the penetration rate of e-cigarettes among Chinese consumers is relatively high, and the majority of consumers choose to purchase e-cigarettes. Among the factors that Chinese consumers consider when purchasing e-cigarettes in 2025, the material of the cigarette tip, accounting for 42.69%, became the most important factor for consumers when choosing e-cigarettes. The second is the cleaning cycle, accounting for 37.87%. The proportions of battery life and tar content are also relatively high, at 37.69% and 37.52% respectively, indicating that when consumers purchase e-cigarettes, they pay more attention to factors related to health and user experience such as the material of the cigarette tip, battery life and tar content.
Analysts from iiMedia Research believe that in the future, in China's e-cigarette industry, AI will be deeply applied with big data in terms of technology, providing customized massage solutions through the analysis of users' body data. In terms of health, the optimization of nicotine salt formulas and the accelerated iteration of low-temperature non-combustion technology have promoted the upgrade of the product's harm reduction performance. In the market, with stricter regulation, the industry concentration has increased, and leading enterprises are accelerating their channel penetration into third - and fourth-tier cities and overseas market layout. Meanwhile, the demands for health and personalization have driven the rise of innovative categories such as herbal extract e-cigarettes and degradable packaging. Enterprises need to build competitive barriers within the framework of compliance through technological innovation, refined operation of channels and differentiated product strategies. Meanwhile, society should strengthen the protection of minors and guidance on healthy consumption to promote the sustainable development of the industry.

艾媒报告|2018Q3中国即时配送市场季度监测报告

随着新零售模式的快速推进和人们对配送速度要求提升，即时配送服务对于企业和消费者来说已成标配。iiMedia Research(艾媒咨询)数据显示，2018年第三季度中国即时配送行业订单规模已经增至55.93亿。目前即时配送行业订单仍集中于发达城市，46.0%的订单来自于一线城市，但随着物流效率的进一步提升，未来非一线城市市场的重要性将愈加凸显。

With the rapid development of the New Retail Industry and the increasing demand for the speed of distribution, the Immediate Distribution services has become a standard service for the enterprises and the consumers. As the data of iiMedia Research showed, the scale of orders in China’s Immediate Distribution Industry has increased to 5.593 billion. At present, the orders in Immediate Distribution Industry are still concentrated in developed cities, 46.0% of the orders are from first-tier cities. But with the further development of the logistics efficiency, the importance of the market in non-first-tier cities will become increasingly prominent in the future.

艾媒报告 | 2018Q1中国即时配送市场研究报告

iiMediaResearch(艾媒咨询)数据显示，2018中国即时配送行业用户规模将达3.55亿人。艾媒咨询分析师认为，用户消费升级，消费者对消费体验期望值增加，即时配送由于快捷、便利的优势受到消费者追捧，新零售的发展带动即时配送行业需求提升，未来即时配送行业用户规模仍有较大发展潜力。

艾媒报告|2019中国智慧场景服务专题报告

本报告研究涉及企业/品牌/案例：及刻，苏宁，天猫，华为，百度地图，有赞，腾讯，美团，i麦当劳，YH永辉生活+，CoCo都可，维也纳酒店+，热风扫码购，小泊停车，香港海港城，美宜家会员，广州妇儿中心，TATA，来电，良品铺子，便利蜂，捷停车，口碑，大众点评，大麦，上海迪士尼度假区，娱票儿，正佳广场，万达广场，徐家汇VGO，白云机场，地铁通，车来了，北大口腔医院，北京协和医院，上海中山医院，艺龙旅行，去哪儿旅行，携程旅行

国家统计局数据显示，2019年前三季度零售数据中，线下零售额占比达75.3%，线下零售市场商业价值庞大。但线下场景用户需求分散，零售场景复杂。借助技术驱动创新，智慧场景服务涌现，通过对用户所在场景的感知，依托大数据，可智能匹配相关场景服务，精准满足消费者的个性化需求。 2019年，苏宁、天猫等商家纷纷布局了智慧场景服务，亦涌现出“及刻”为首的系统级场景AI服务代表。智慧场景服务的商业价值，如精准触达、数据支撑、用户体验升级等被进一步开发。艾媒咨询分析师认为，未来随着5G、AI等技术的普及，手机等智能终端将为用户提供涵盖零售、城市建设等的多种智能服务，智慧场景服务的市场发展潜力巨大。
According to the National Bureau of Statistics, national offline retail sales accounted for 75.3 percent of the total retail sales in 2019Q1-Q3, which shows the enormous commercial value of the offline retail market. However, the users’ demand is scattered and the retail scene is complex offline. With the help of technology-driven innovations, smart LBS services have emerged. Through using the perception of the scene and big data, smart LBS services can match relevant services with the need of users, to accurately meets the personalized needs of consumers.In 2019, Suning, Tmall and other businesses have equipped themselves with smart LBS services, and many system-level scene AI servicers, such as “Clickwifi”, have also emerged.The commercial value of smart LBS services, such as precise touch, data support and users’ experience upgrading, has been further developed. iiMedia consulting analysts believe that in the future, with the popularity of 5G, AI and other innovations, smart terminals such as mobile phones will provide users with a variety of smart services in the field of retail, urban construction, etc., and the development potential of smart LBS services market is tremendous.
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艾媒报告 | 2018上半年中国即时配送市场监测报告

阿里收购饿了么、新达达完成新一轮融资、顺丰加码“即时配送”布局，2018年上半年中国即时配送行业竞争加剧。世界杯、618活动期间，即时配送服务升级，新零售业务表现亮眼。iiMediaResearch(艾媒咨询)数据显示，超三成即时配送用户遭遇货物安全问题，货物安全问题成行业隐患。

艾媒报告 | 2017-2018年中国即时配送市场研究报告

iiMedia Research(艾媒咨询)数据显示，2017年即时配送行业用户规模达2.93亿人，增长率达26.8%。艾媒咨询分析师认为，即时配送服务需求不断扩大，行业用户规模仍有较大增长空间。同时即时配送平台应注重服务品质化、平台智能化和模式创新化方向发展。

艾媒报告丨2017Q3中国即时配送市场研究报告

2017年12月27日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017Q3中国即时配送市场研究报告》。2017年第三季度，中国即时配送行业整体订单规模达28.56亿，较上一季度增长40.5%。未来即时配送平台将立足于本地生活服务，在人工智能技术和挖掘用户场景上发力，优化上游产业链，促进线上线下深度融合。

艾媒报告丨2017上半年中国即时配送行业市场研究报告

2017年9月29日，全球领先的新经济行业数据挖掘和分析机构iiMediaResearch(艾媒咨询)权威发布《2017上半年中国即时配送行业市场研究报告》。报告显示，即时配送用户规模在2015年、2016年迅速扩大，截至2016年即时配送用户规模达2.31亿人，预测2017年累计用户规模达2.92亿人。

艾媒报告丨中国即时配送市场研究报告

iiMedia Research（艾媒咨询）数据显示，2014年至今，即时配送用户规模在稳步上升，用户规模以较快速度增长，由2014年的1.24亿增长至2016年的2.31亿，2016年增长率达35.1%。